Arteixo, Spain, 2016-Aug-24 — /EPR Retail News/ — Zara has unveiled its latest image in Antwerp with the reopening of its flagship store after a complete refurbishment and expansion of the store first opened by the brand in 1995. The general concept and interior design of the new store are in line with the brand’s other flagship stores in major cities such as New York, London and Shanghai. It is located at no. 28, the Meir, the most important shopping street in Antwerp’s old quarter, in a building which is one of the city’s best examples of late nineteenth-century neo-Classical architecture.
The store’s commercial surface area measures 1,500 square meters, some 30 percent more than before the refurbishment. It is housed in one of Antwerp’s most historical buildings, constructed in 1889 by the architect E. Thielens. From the very start of the refurbishment, the building’s façade and roof have been preserved, protected and catalogued as a monument of public interest, respecting the premises’ historic and artistic value.
Zara Meir boasts five floors of commercial premises offering the full range of the brand’s Autumn/Winter 2016 collections in Woman, Man and Kids, with interiors designed entirely by Zara’s Architecture team, which has worked to bring together the city’s past and future. This has involved painstaking work to preserve the building’s historical features while creating an airy, rationalistic space in line with the essential principles of Zara’s image: beauty, clarity, functionality and sustainability.
All of the spaces privilege the importance of contact with the customer, a principle that is expressed in the simplicity of the design, with large white surfaces that blur the boundaries between walls and ceilings to create a sense of freedom and space.
In the context of the Inditex Group’s objective to achieve 100% eco-efficient stores by 2020, Zara Meir is notable for its far-reaching sustainability and energy efficiency measures, which offer savings of 30% electricity and 50% water consumption compared to conventional stores.
Zara currently has 28 stores in Belgium, as well as an online store which was launched in March 2011. Zara’s online sales platform offers the whole range of products featured in its Woman, Man and Kids collections and available in its physical stores.
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