Hotter Shoes sets sights on 19 new stores for 2012

Hotter Comfort Concept Shoes have been on a mission to bring their stylish shoes with built in comfort features to the nation welcoming over 100,000 customers through their doors each week. This year the retail team at Hotter have already successfully opened 13 new stores across the UK, reaching out to their customers in towns and cities such as Cheltenham, Harrogate, Oxford, Tunbridge Wells and Winchester.

The comfy shoe brand now has 38 stores, which will soon be 40 when they open stores in Shrewsbury and Inverness in October and they plan to open a further 4 before the end of the year.

“What’s more, it looks like 2013 will be another busy year for our retail team as we’ve already identified a further 15 locations for stores,” commented John Nicholas, Retail Director.

“We have developed a winning formula of wonderfully stylish comfort products combined with a high level of service which we find brings customers back to us time after time. Our team members are hand-picked to ensure they are friendly, helpful, passionate and knowledgeable about our products.

“Each store offers a personalised fitting service to ensure customers find their perfect fit every time. We even create a comfortable and relaxed environment for our customers to shop, with comfy seating and a ‘home like’ feel.”

To find Hotter Shoes stockists, customers can visit Hotter’s store locator page at www.hotter.com, and can join Hotter on Facebook to keep to date with the latest store news.

Hotter Shoes can also be purchased via mail order by calling 0800 525 893, or online at www.hotter.com.

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Hotter Comfort Concept Launches Winter Boots Collection

Hotter Comfort Concept has launched a collection of women’s boots that have every occasion covered this winter.

The UK’s biggest shoe maker has been working hard to ensure that this winter ladies can enjoy every occasion in warm comfort, with casual boots for every day, smart boots for nights out and even waterproof boots for walking the dog.

“After the ice, snow and cold of the last two winters, we all know how the British weather can quickly cause discomfort and disruption, but people still have to carry on with their busy lives,” said Product and Range Director, Paul Sayers. “If you’re prepared for a cold snap then it becomes much easier to carry on regardless, and the correct winter footwear is just one part of those important preparations.

“Our design team have been working hard to create a functional and stylish collection of women’s boots which will help keep people on the move in comfort this season; each includes eponymous Comfort Concept features such as smooth internal seams, removable insoles and super light, shock absorbing soles.”

Hotter ladies boots Faith, Pixie and Isla are on-trend ankle high boots which come in a selection of neutral and seasonal shades, including warming Sangria and rich Teal. The extra wide calf length boot Heaven has a cosy faux fur lining, whilst full leather boot Jade will take wearers through the season in smart casual comfort.

For shearling fans, Hotter’s premium range of sheepskin boots combines the luxurious benefits of 100% pure wool with the support and comfort of Hotter.

“Our three sheepskin boots give women the opportunity to enjoy the warmth and comfort of this fashionable trend, but with the added benefits of Hotter’s lightweight, supportive sole,” explained Paul. “We also build in extra support at the heel of these boots; they will be hard to beat in terms of durability and stability.”

For smarter occasions Hotter’s knee length and heeled boots offer a more fashionable option, with designers including feature leathers, patents and smart buckle details. “Because we have been making footwear in the UK since 1959, we understand our customers completely: they lead busy, active lives and they want to look smart whatever their plans. Boots such as Verdi or Bossa Nova are perfect for party wear; higher boots will be perfect with skirts or skinny jeans, and can take our ladies from work through to a night out with ease.”

Hotter completes this range with the weatherproof comfort of its Terra boot, which incorporates GORE-TEX product technology to make it waterproof enough to cope with the British winter at its worst. Also available for the first time this season, the Terra extra wide fitting boots have a flexible ridged sole, padded collar and tongue and even water repelling laces.

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Hotter Shoes Is Now Responsible For 1 In 3 UK-Made Shoes

Hotter Shoes has stepped up production of its iconic shoes as more women than ever turn to the comfort shoe brand for their footwear solutions. The company is forecasting that production at its Lancashire factory will increase to 1.7 million in 2011, smashing its 2010 total of 1.3 million which earned it the accolade of UK’s biggest shoe maker.

Hotter Shoes’ range and merchandising director Paul Sayer said: “Women have always wanted stylish shoes but now they’re switching onto comfort which is great news for Hotter.

“Whether it’s a lifestyle choice or the barrage of high heel horror stories and photos of celebrity bunions we’ve seen recently, more women than ever are falling in love with our UK made comfort shoes.”

One in every three pairs of shoes made in the UK are now branded Hotter Comfort Concept, and incorporate the company’s trademark features: light, shock absorbing soles; smooth seams; deep toe boxes and quality leather uppers. The figures were confirmed in a survey of all UK based shoe makers by the British Footwear Association.

Things are going well for the company that started out manufacturing and selling slippers and now “makes shoes as comfortable as slippers”. Hotter Shoes will invest a further £500,000 in its factory this year to meet increased demand, positioning it as one of Europe’s most technologically advanced shoe making plants.

Paul Sayer added: “We have survived and thrived because we share a passion for products and service with our customers.”

“In economically challenging times we’re discovering that discerning women are investing in long lasting, stylish and comfortable footwear rather than throwaway fashion that often languishes at the back of the wardrobe before making it to the recycling bin.”

Richard Kottler, chief executive of the British Footwear Association commented: “Hotter’s dedication and vision for the future has lead them to become one of the most successful, and innovative, British shoe manufacturers. It’s rare these days for a British brand to manufacture such a high volume of quality footwear on site, the planned investment will see Hotter go from strength to strength – this is British manufacturing at its best.”

Hotter is enjoying buoyant sales and is planning a dynamic retail expansion. In 2010 Hotter opened six dedicated stores in the south of England. It has opened nine stores across the UK this year including Newcastle, Glasgow, Sheffield, Salisbury, and Stratford and plans to have 25 stores in its portfolio by the end of 2011.

The company is also shipping its trademark style and comfort direct to the US market, with Hotter Shoes now shipped direct to the United States from the company’s warehouse, and US customer calls serviced from the Skelmersdale call centre.

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Hotter Shoes Mission For Comfort Continues As It Widens Its Collection

Hotter Comfort Concept, the leading women’s comfort shoe specialist, has launched a new EEE width fitting as part of its mission to bring comfort to the nation’s feet.

Following research amongst its online, mail order and high street store customers, the UK shoemaker discovered an increased demand for wider fitting shoes mirroring longstanding trends that show that UK women’s feet are getting wider and longer. To cater for this growing market the company has introduced its best selling Dew and Leap styles in EEE fit for the first time and will be monitoring sales to decide whether to extend the range for Spring/Summer 2011.

“We’ve built our reputation designing and making comfortable women’s shoes that look good and which help keep our customers active,” commented Product Design Director Paul Sayers. “Over the years we have noticed that women’s feet are getting longer and wider, in fact our women’s extra fit (EE fit) shoes make up 45% of our collection and so moving to EEE fit is a logical step.”

Hotter’s new extra extra width shoes will give thousands more women the opportunity to enjoy their shoes and avoid the pain of having to break in new shoes that don’t fit properly. The brand’s design and manufacturing teams have decades of experience creating footwear that looks stylish but which incorporates discrete comfort features such as smooth internal seams, lightweight soles, padded heels and removable insoles.

Paul Sayers said “Nowadays women’s lifestyles in particular are so busy that they can’t afford to slow down because their shoes don’t fit properly and are causing them pain. In a recent YouGov survey we discovered that by far the majority of women refuse to endure pain caused by new shoes for longer than thirty minutes and for us even this is too long. Women’s shoes should be immediately comfortable and fit perfectly, which means offering plenty of half fit and width fitting options.”

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Hotter Shoes Commitment To Comfort Revitalised By Surprising Survey Results

Hotter Shoes, women’s comfort shoe specialist, has pledged to continue its drive to create the world’s most comfortable shoes following the surprising results of a new YouGov survey.

“We were amazed to find out that only one third of women wearing a pair of shoes which extremely hurt their feet would kick them off immediately and walk in bare feet,” commented product design director, Paul Sayers, who leads a team of comfort shoe designers who are determined to take the ‘owww’ out of new shoes. “What was most worrying though was a hardcore of 15% would struggle on for more than 30 minutes and 45% would manage for at least ten minutes in shoes that caused them ‘extreme pain'”

It’s not just long term damage that women are subjecting their feet to according to this research, 63% of women have had blisters on their feet due to wearing a favourite pair of shoes and 44% of women aged 18 and over have endured burning sensations on the balls of their feet.

Hotter is committed to giving British women choice and pain free footwear. With its 50 year heritage the company has drawn up a list of comfort features which are essential to every pair of shoes it creates including leather uppers, deep toe boxes and supportive, flexible soles.

“Women need to start taking care of their feet and wearing shoes that not only fit properly, but ensure their feet can move around and breathe,” added Paul. “Taking care of your feet now will pay dividends in the future and ensure you’re not crippled with pain or worse still, facing surgery caused by poorly fitting shoes.

“At Hotter Comfort Concept all of our shoes are crafted to ensure feet are always in the best possible care. Whether it’s the air bubbles that we inject into the soles of our shoes to provide comfort and support, or the wider fittings that are available to ensure the shoe fits as it should we are confident we are creating the most comfortable shoes our customers will ever wear.”

Over the past 50 years Hotter has hand crafted thousands of comfortable women’s shoes to ensure feet stay in the best condition. Hotter shoes are available in half sizes and extra wide fittings with soft cushioning and flexible soles.

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Hotter Comfort Concept Expands Its High Street Retail Presence

Hotter Comfort Concept, UK shoe manufacturer, is bucking high street trends by opening three new stores to provide shoppers with the ultimate shoe shopping experience.

Hotter Comfort Concept Expands Its High Street Retail Presence

Since they opened their doors the new stores, in Eastbourne, Bromley and Chichester, have provided record company sales, fuelling the company’s decision to commit to a revitalized store launch programme. With stores currently located in York, Chester, Southport, Bournemouth and Kendal the Lancashire based shoe manufacturer plans to strengthen its high street presence, by creating a portfolio of 25 Hotter stores across the UK within two years.

Hotter shoe stores stand out on the high street by offering good old fashioned customer service along with quality, stylish shoes which are designed to offer improved comfort. With more than 50 years experience in looking after people’s feet, Hotter prides itself on the quality of each shoe produced and the levels of comfort that accompany them. Every shoe comes with smooth internal seams to avoid rubbing, along with deep toe boxes to allow extra room for toes to move around and flex.

Sales Director at Hotter Comfort Concept, Clive Leverett commented: “We’re the biggest shoe manufacturer in the UK and are proud to be expanding this year with a programme of new store openings. We’re excited to have secured a significant presence along the south coast in prime high street locations and we are delighted with our first few weeks of trading, in fact our stores are breaking our own opening sales records time after time.

Julie Jobe, manager at Hotter’s new Bromley store, commented: “The Hotter team here is thrilled to be part of the store launch programme and plan to create an enjoyable shopping experience for both new and existing Hotter customers. We have an extensive range of both men’s shoes and women’s shoes including stylish daywear, tasteful eveningwear, extra wide shoes, laid back leisure, women’s sandals and a range of Gore-Tex walking boots for outdoor pursuits.”

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North West Based Hotter Flies The Flag For UK Manufacturing

Hotter Comfort Concept, the Lancashire based shoe manufacturer, has reaffirmed its mission statement to keep manufacturing in the UK. This statement comes at a time when Cadbury’s, one of Britain’s best loved businesses, faces US takeover.

Hotter Comfort Concept, which is celebrating 50 years in the industry, is one of a few UK businesses currently beating the recession. Manufacturing 1.3 million pairs of footwear each year in the UK, Hotter is one of the world’s most technologically advanced shoe making factories and last year turned over £37.5m and made profits of £5m.

In light of the current economic climate and imminent Cadbury’s takeover, Hotter has renewed its commitment to remain true to its British roots with company values built on enthusiasm, passion and courage. Managing director, Stewart Houlgrave has seen many changes in the industry over the years and is determined to see Hotter shoes beat the recession and prove that the UK manufacturing industry is strong in the economic downturn.

Stewart commented: “The recession has seen many of our well known high street names disappear. Woolworths was probably one of the biggest last year and the recent Cadbury takeover is a shock and great loss to the UK manufacturing industry.

“My parents set up Beaconsfield Footwear over 50 years ago and I’ve grown up with the brand and through our business decisions and operations created some of the most advanced shoe manufacturing technology in the UK. I am proud that we are proving it’s still viable, and indeed a lucrative proposition, to manufacture and sell shoes in the UK with a British workforce.”

Over the past six years Hotter Comfort Concept has invested £6 million and now has one of the most successful production facilities anywhere in the world. Hotter targets the active mature market, where shoe shoppers are investing their cash in the ultimate indulgence for their feet. Many of the hundreds of letters and emails Hotter receives comment on the heritage and firm British roots the company retains.

Hotter Comfort Concept has strong values with a modern outlook on business. Stewart re-affirmed Hotter Comfort Concept’s determination to retain UK roots and that the company is not afraid of future industry change: “When other businesses fled overseas I was sure our future remained here in the UK and I am glad I made that decision all those years ago, despite surprise in certain parts of the footwear industry. I stood by what I believed in and today with a loyal workforce of nearly 400 including a manufacturing plant, call centre and five high street stores, Hotter is going from strength to strength and I’m extremely proud of what we have achieved.”

About Hotter Comfort Concept:
Hotter Comfort Concept targets the active over fifties market where thousands of shoe shoppers are indulging their feet in the hidden comfort of Hotter shoes – designed, manufactured, packed and shipped from the Lancashire factory.

Hotter manufactures more than 1.3 million pairs of women’s shoes, men’s shoes, extra wide shoes, women’s boots and women’s sandals every year- more than any other shoe maker in the country.

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