Guerlain announces Angelina Jolie as the face of its new fragrance for women

Guerlain announces Angelina Jolie as the face of its new fragrance for women

 

Paris, 2017-Jan-25 — /EPR Retail News/ — The new Guerlain fragrance for women, not yet released, already has a face: Angelina Jolie. The modern icon becomes the new muse of Guerlain Parfumeur, the beauty house founded in 1828.

“We create perfumes for the women we admire,” said Jacques Guerlain, creator of such mythic fragrances as L’Heure Bleue, Shalimar and Mitsouko. Thierry Wasser, Guerlain’s Master Perfumer since 2008, says that Angelina Jolie embodies such a woman, expressing different facets of modern femininity with choices, emotions and dreams. As the muse who inspired the creation of the new scent – which Guerlain will reveal in March of this year – Angelina Jolie has now lent her face to the fragrance.

Angelina Jolie is a filmmaker, Special envoy of the UN Refugee Agency and co-founder of the Preventing Sexual Violence Initiative. She is donating her entire earnings from the campaign to charity.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44

Source: LVMH

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