TV spot features a veteran who grew up shopping at Meijer; highlights food, family and friends
GRAND RAPIDS, Mich., 2017-Nov-07 — /EPR Retail News/ — Meijer recently released its new Thanksgiving TV commercial that celebrates the time-honored tradition of traveling home for the Thanksgiving holiday.
The commercial began airing Nov. 4 in select cities and will expand to all markets within the Grand Rapids, Mich.-based retailer’s six-state footprint of Michigan, Indiana, Ohio, Illinois, Kentucky and Wisconsin leading up until Thanksgiving Day. The 60-second spot features three scenarios of families and friends traveling home for Thanksgiving, including one actor who is an actual veteran of the U.S. Marine Corps who grew up shopping at Meijer.
“For many people who grew up in the Midwest, Meijer means home. We’ve heard many customers say that passing a Meijer truck or a Meijer store means they are close to family,” said Nicole Laughlin, Vice President of Brand Development and Marketing for Meijer. “Of all the holidays, travel is most associated with Thanksgiving. We were able to marry two concepts we know a lot about – family and food – into one TV commercial that beautifully captures the anticipation of going home and the delight around sharing Thanksgiving with family.”
The Meijer Thanksgiving TV spot developed by Chicago-based advertising agency, The Distillery Project. The commercial’s media buy includes airing the spot as a pre-roll video on relevant video featured on Teads.tv and YouTube. Meijer will also utilize SambaTV to expand its views across devices, such as Roku, AmazonFire TV and Tivo.
The Distillery Project also produced the 2016 award-winning Meijer Holiday TV commercial. Meijer plans to re-broadcast the award-winning spot after Thanksgiving.
Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel, home decor and pet departments, and garden centers. For more information on Meijer, please visit www.meijer.com. Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.