WEST CHESTER, Pa., 2015-3-13 — /EPR Retail News/ — Television personality and fashion expert Jill Martin will add her stylish flair to QVC’sG.I.L.I. got it love it® collection through her new role as creative director of the line. The sophisticated yet wearable collection includes chic, contemporary fashion and accessories that have a timeless appeal. Martin is scheduled to make her debut presentation of G.I.L.I. on QVC Thursday, March 26 at 6 PM (ET).
“I am so excited to begin this new venture with QVC,” said Martin. “My passion is to help women look and feel their best with fashion that combines quality, affordability and style. QVC is the perfect platform to do this, and the G.I.L.I. collection has a classic yet fashion-forward approach that appeals to so many.”
Martin is quite familiar with the global video and ecommerce retailer. She has been working with QVC since debuting her organizational home collection in 2013. She also served as the red-carpet correspondent for QVC’s “Red Carpet Style – Live from L.A.” broadcast and has supported various QVC charitable initiatives, including QVC Presents “FFANY Shoes on Sale.”
“We are thrilled to be working with Jill in this new capacity, given her proven rapport with our customer,” commented Rachel Ungaro, QVC’s vice president of fashion merchandising and design/development, global sourcing. “Her creative expertise, smart sense of style and engaging personality are the perfect combination for success in this role.”
Martin’s credibility as a fashion authority is evidenced by her writing achievements. She is the co-author of the New York Timesbestselling book “I Have Nothing to Wear!,” as well as “Fashion for Dummies” and “The Weekend Makeover.” Under her direction, the G.I.L.I. collection is expected to expand to incorporate her organizational line, which mixes fashion and function.
The G.I.L.I. got it love it® collection is available, while supplies last, through QVC.com, QVC apps and by calling 800.345.1515.
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QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 300 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
About Jill Martin
Jill Martin is an Emmy Award-winning television personality, fashion expert and co-author of the New York Times bestselling style guide “I Have Nothing to Wear!,” “Fashion for Dummies” and “The Weekend Makeover.” She is a contributor on NBC’s “TODAY,” known for her wildly popular “Ambush Makeover” and “Steals and Deals” segments. After writing three fashion self-help books, Martin wanted to give women the power and ability to get their life organized and in order. When she could not find products on the market that mix fashion and function, Martin invented a home organizational line, which launched on QVC in April 2013. Martin’s career in fashion has also included reporting from major red carpet events.