YouTube Sensation Brings her Fashion Prowess to the World’s Leading Video and Ecommerce Retailer Just in Time for the Holidays
WEST CHESTER, Pa., 2015-9-10 — /EPR Retail News/ — With more than nine million YouTube channel subscribers and videos with over 600 million views, Bethany Mota’s name is known in households throughout the world. Now, the YouTube superstar and entrepreneur will take her fashion-forward style into the homes of QVC shoppers across the country as she launches the newest collection from her apparel line for teens, Bethany Mota, on Monday, October 5 at 5 PM (EST).
A true trendsetter, it was only logical for Mota to design and create an apparel and accessories line. In 2013, Mota launched the first of many collections for apparel brand Aéropostale. The newest collection, dreamed up by Mota and designed in partnership with Aéropostale in New York City, will be launching on QVC three weeks before it is available in Aéropostale stores.
Just in time for the holidays, the line includes a variety of apparel and accessories including cozy and comfy knits, leggings, pajamas, hats and scarves all of which feature holiday-inspired motifs and colorful, coordinating designs. Perfect for gifting, each item in the collection is under $50.
“Bethany’s rise to fame is a result of her entrepreneurial spirit, hard work and keen eye for design,” says Rachel Ungaro, Vice President, Fashion and Beauty Merchandising, QVC. “Her compelling and inspirational story will resonate with QVC customers and her whimsical collection of apparel and accessories will be sure to grab their attention. We’re excited to launch Bethany’s line just in time for the holidays and provide QVC shoppers with some fun and affordable gifting ideas for their teenage-aged children.”
During the broadcast, Mota will be on-hand to present the collection, offer her styling tips and tricks and even teach viewers a fun and easy DIY project to help make their look unique.
“I love being able to speak directly to my audience and share my passion for fashion,” said Mota. “QVC provides me with the opportunity to connect with millions of homes across the country. I hope everyone will find my collection as playful and fun as I do.”
Tune in to the “Bethany Mota — Fashions” broadcast on Monday, October 5 at 5 PM (EST) for a front row seat as Mota debuts her latest collection. Beginning October 5, the Bethany Mota line is scheduled to be available through QVC.com, the QVC apps or by calling 800.345.1515, while supplies last.
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QVC, Inc., a wholly owned subsidiary of Liberty Interactive Corporation (NASDAQ: QVCA, QVCB), is the world’s leading video and ecommerce retailer. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to approximately 340 million homes worldwide through operations in the U.S., Japan, Germany, United Kingdom, Italy, France and a joint venture in China. Based in West Chester, Pa. and founded in 1986, QVC has evolved from a TV shopping company to a leading ecommerce and mobile commerce retailer. The company’s website, QVC.com, is ranked among the top general merchant Internet sites. QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.