H&M Studio Unveils a “See Now, Buy Now” S/S 17 Collection At Paris Fashion Week

H&M Studio Unveils a “See Now, Buy Now” S/S 17 Collection At Paris Fashion Week

 

STOCKHOLM, SWEDEN, 2017-Mar-07 — /EPR Retail News/ — Last night (1 MAR, 2017), H&M Studio unveiled its latest runway show in Paris, a “see now, buy now” S/S 2017 collection inspired by the power of love, grace, strength and passion of ballet, featuring both womenswear and for the first time, menswear.

Bringing fashion immediately from catwalk to checkout marks a new era for the fashion industry and we value the direct communication we can have with customers through a ‘see now, buy now’ collection. Anything that brings us closer to our customers and makes fashion even more accessible is very positive,” says Pernilla Wohlfahrt, H&M’s Head of Design and Creative Director.

For the show, the vast, concrete expanse of the iconic Tennis Club de Paris was transformed into a warm, inviting space broadcasting messages of love and togetherness. Guests such as Nicki Minaj, Alexa Chung, Lucky Blue Smith, Clémence Poésy and Sasha Lane were in attendance, soaking up the atmosphere.

On the catwalk, which featured a stellar cast of models including Gigi and Bella Hadid, Adwoa Aboah, Amber Valletta, Jordan Barrett and Luis Borges, a balance between tailoring and sportswear was struck – clean-cut wool garments worn with fine knits, voluminous silk and translucent nylon, while ruffles and jolts of bright pink were set against monochrome anoraks and reworked trekking sandals.

“With this collection we want to send a global message of love. There are a few pieces that carry the word again and again, kind of like a ticker tape and as a constant reminder of what is important. It feels like now, more than ever, we all need positive feelings and thoughts in our lives” Pernilla Wohlfahrt

Following the show, the over 800 guests in attendance – along with a global audience watching live at studio.hm.com and via VR on H&M’s YouTube channel – were all treated to an electrifying performance by the chart-topping singer/songwriter The Weeknd, who played hits such as Starboy, Can’t Feel My Face and I Feel It Coming.

An interactive pop-up shop was also set up for at the Paris show, while customers around the world could shop the collection online at hm.com at the same time. The collection will also be available in around 180 selected stores from today.

H&M Studio is the key seasonal collection from H&M, with its own dedicated design team.

For show images please visit H&M image gallery.
For film material, including B-roll material and celebrity quotes, click here.
The full show can be seen at YouTube here.

#HMStudio  #SS17

Contact:

Phone: +46 8 796 55 00
Fax: +46 8 20 99 19

Source: H&M

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HAWKE & CO SOARS BEYOND JACKETS – INTRODUCES MEN’S FOOTWEAR LINE FOR FALL 2015

New York, NY, 2015-2-18 — /EPR Retail News/ — Hawke & Co introduced their first collection of men’s footwear today, extending the company’s offerings beyond outerwear. The design of the new collection is inspired by their outerwear, and will compliment Hawke & Co’s Pro, Outfitter and Black Collections.

“We are thrilled to be introducing these awesome shoes to our loyal Hawke & Co consumers,” said Michael Rosenberg, President of Hawke & Co. “We’ve had a lot of buyers and customers asking for Hawke footwear, and we listened. The interpretation of Hawke & Co’s DNA into this line of footwear was very well executed by Core Classics and we couldn’t be happier.” Core Classics marks the brand’s fist licensee.

The team paid careful attention to the designs of Hawke & Co outerwear and developed shoes that hint at the innovative designs of jackets such as the company’s flagship line of ultra lightweight packable down jackets. The collection features twelve designs ranging from casual sneakers, loafers, vintage boots and dress boots.

The collection is available to view at Project in Las Vegas from February 17-19th, and will become available this fall on the company’s website at www.hawkeandco.com. Other retail channels will be announced as they become available.

For More Information Contact:
Daniel Montelongo
Director of Marketing & Communications
T: (212) 461–4332
E: dan@hawkeco.com

About Hawke & Co
Founded in 1958, Hawke & Co designs apparel that is innovative, stylish and affordable for the modern explorer. Primarily known for their outerwear, Hawke & Co offers premium quality products that are enjoyed by customers around the world. Hawke & Co is a privately held company and is headquartered in New York, New York.

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Hawkes footwearline for Fall 2015-big