REI to support maintenance on the Appalachian and Pacific Crest Trails with debut of an inspiring film Paul’s Boots

SEATTLE, 2016-Oct-12 — /EPR Retail News/ — What does it take to fulfill one man’s big dream? For Paul, it took 40 hikers, 2,189 miles, 14 states and a pair of boots. Paul’s Boots tells the moving story of how, following her husband’s untimely death, a woman in Australia appealed to the outdoor community to help fulfill his lifelong dream of hiking the Appalachian Trail.

Presented by REI and produced by Duct Tape Then Beer, the award-winning team behind The Dirtbag Diaries podcast, Paul’s Boots is a 37 minute film, available now on REI.com. It will premiere to sold-out shows in Washington, D.C., Portland, Ore., Atlanta, Georgia and Seattle, Wash. in the coming weeks. Each screening includes a Q&A session with the hikers that made this journey possible. REI will donate the $5 entry fee at all live screenings to support maintenance on the Appalachian and Pacific Crest Trails.

The film tells the story of how a collection of gritty volunteer hikers helped achieve one man’s lifelong goal of hiking the Appalachian Trail. Paul spent months preparing for the trip of a lifetime, but his health deteriorated rapidly. After Paul passed away last July without reaching the trail, his wife M’Lynn contacted Duct Tape Then Beer and asked if they could help realize his dream by carrying Paul’s hiking boots the length of the trail in his honor.

“When M’Lynn reached out to us, her request was simple and heartfelt. I couldn’t read it and not think, ‘What can I do?’ As a team, we were each compelled by the story, and the potential for the story to catalyze others to get out on the trail. I’m always looking for ways to build connections between the digital and real life outdoor communities. Asking the hiking community to carry Paul’s boots seemed like an easy thing to do. I had no idea we would receive such a positive response from hikers volunteering to carry Paul’s boots,” said Fitz Cahall, co-founder and creative director at Duct Tape Then Beer.

“We were deeply moved by Paul’s story and his dedication to hike the Appalachian Trail and love for the outdoors. The response from the REI community was equally inspiring. Hundreds of people volunteered to carry his boots along the trail. Everyone involved in the film shows what we mean when we talk about the magic of a life lived outdoors. It is heart wrenching that Paul didn’t get to do the hike himself, but we are honored to have been a part of this and to share the story with our members,” said Ben Steele, REI’s chief creative officer.

The Journey of Paul’s Boots
In the January 22 episode of The Dirbag Diaries, Duct Tape Then Beer and REI put out the call for volunteers to carry Paul’s boots the length of the Appalachian Trail. More than 400 people from the outdoor community stepped forward. Ultimately 40 different hikers, between the ages of eight and 70, were selected to carry a pair of Paul’s boots over every section of the world’s longest hiking-only footpath.

Along with the boots, shipped all the way from Ipswich, Australia, the hikers received cameras to document their journey. The crew from Duct Tape Then Beer caught up with hikers along the way and Paul’s brother and wife were even able to join for the final leg of the trip. Hear directly from M’Lynn about her husband and this project in the January 22 and September 16 episodes of The Dirtbag Diaries.

About REI
REI is a specialty outdoor co-op, headquartered near Seattle. The nation’s largest consumer co-op, REI is a growing community of more than 6 million active members who expect and love the best quality gear, inspiring expert classes and trips, and outstanding customer service. REI has 146 stores in 35 states. If you can’t visit a store, you can shop at REI.comREI.com/Garage or the free REI shopping app. REI isn’t just about gear. You can take the trip of a lifetime with REI Adventures, a global leader in active adventure travel that runs 170 custom-designed itineraries on every continent. REI’s Outdoor School is run by professionally-trained, expert-instructors who teach beginner to advanced-level courses about a wide range of activities. To build on the infrastructure that makes life outside possible, REI invests millions annually in hundreds of local and national nonprofits that create access to–and steward–the outdoor places that inspire us.

For more information or to request an interview, please contact:
REI Public Affairs
(253) 395-5958
prrequests@rei.com

Source: REI

007 Fragrance Launch Coincides with Release of New James Bond Film Skyfall

Skyfall, the 23rd film in the highly successful James Bond franchise and Daniel Craig’s third outing as the British Secret Agent, is set to be released in cinemas on 26th October. Coinciding with its release, James Bond fans can now get their hands on a rich, masucline fragrance that will give them the same smooth and sleek demeanour as a 007 agent.

The James Bond 007 Fragrance has been launched to mark the 50th Anniversary of James Bond, and has already been described in GQ Magazine as “the most dangerously sophisticated fragrance in the world.”

The bottle of the 007 Fragrance is very much inspired by James Bond and the many array of gadgets and automobiles he has become accustomed to throughout the years. The structure of the bottle is crafted with dark glass and coarse mesh, resembling 007’s sleek sports cars, while the silve ring shaped stopper is reminiscent of the British Spy devices that are commonplace in James Bond films.

As for the perfume itself, the 007 Fragrance is described as rich, masculine and sophisticated, opening with fresh top notes of apples, bergamot and geranium, which then flows into a floral heart of rose, lavender and cardamom, and the sleek, woody base rounded off the perfume with notes of vetiver, sandalwood, patchouli and oakmoss.

The James Bond 007 Fragrance is now available to order from online perfume retailer Fragrance Direct. The 007 Fragrance comes in two different sizes; 30ml (£15.99) and 75ml (£25.99). The 75ml bottle of the 007 Fragrance is also available with a 007 branded cocktail mixer as an exclusive free gift, for the ultimate James Bond experience.

The full range of James Bond 007 Fragrances is currently retailing at Fragrance Direct for less than the recommended retail price, so to stock up on James Bond perfumes in preparation for the release of Skyfall this month, visit the Fragrance Direct website at http://www.fragrancedirect.co.uk/.

Via EPR Network
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