Amazon announces two new additions to its Fire Tablet lineup—the all-new Fire 7 and Fire HD 8

Amazon announces two new additions to its Fire Tablet lineup—the all-new Fire 7 and Fire HD 8

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  • Fire 7, the next generation of Amazon’s best-selling tablet, is now thinner and lighter with an improved 7” IPS display, longer battery life, and improved Wi-Fi connectivity—still only $49.99
  • Fire HD 8, the next generation of Amazon’s highest customer-rated tablet, offers a stunning 8” HD display with over 1 million pixels, up to 12 hours of battery life, and 16 GB of storage—now only $79.99
  • Millions of Fire Tablet customers have asked Alexa to play music and videos, read audiobooks, set timers, get the news and weather, and more

SEATTLE, 2017-May-18 — /EPR Retail News/ — Amazon today (May 17, 2017) announced two new additions to its Fire Tablet lineup—the all-new Fire 7 and all-new Fire HD 8. Amazon’s best-selling tablet is now even better—Fire 7 features a thinner and lighter design, an improved 7” IPS display with higher contrast and sharper text, longer battery life with up to 8 hours of mixed use, 8 GB of storage with support for up to 256 GB of expandable storage, and better Wi-Fi connectivity, plus Alexa—all for only $49.99. The all-new Fire HD 8—the next-generation of Amazon’s highest customer-rated tablet—offers a stunning 8” HD display with over 1 million pixels, a quad-core processor, up to 12 hours of battery life, 16 GB of storage with support for up to 256 GB more, plus Alexa—now only $79.99. Both Fire Tablets are available for pre-order starting today.

“We think customers should expect more from their tablet—better hardware, more features, access to tons of great content—but shouldn’t have to pay a premium for it,” said Kevin Keith, General Manager, Fire Tablets. “Our approach is to offer premium products at non-premium prices. The all-new Fire 7 is thinner and lighter, offers an improved display, longer battery life, and better Wi-Fi connectivity—while keeping the same low price of $49.99. For only $30 more, the all-new Fire HD 8 offers a vibrant 8” HD widescreen display, up to 12 hours of battery life, faster performance, and 16 GB of storage. Plus, both tablets include Alexa—it’s an incredible value we think customers will love.”

For less than $50, Fire 7 is thinner and lighter than the previous generation Fire. With an improved 7-inch IPS display, Fire 7 offers higher contrast and sharper text, making books, web content, videos and more look crisp and colorful. Fire 7 also offers improved battery life with support for up to 8 hours, and a choice of 8 GB or 16 GB of internal storage with up to 256 GB of expandable storage via microSD card, giving customers the ability to enjoy more videos, music, games, and photos—even while offline.

For only $30 more, Fire HD 8 offers a widescreen 8” 1280 x 800 HD display with over a million pixels for a bright, vivid picture. It also includes up to 12 hours of battery life for all-day power, and 16 GB or 32 GB of internal storage, plus up to 256 GB of expandable storage via microSD card.

Both of Amazon’s latest Fire Tablets include:

  • Alexa—Simply press and ask to play videos, enjoy music, listen to audiobooks, ask questions, shop, find news, display the weather, and more on your Fire tablet.
  • Quad-core 1.3 GHz processor—Quickly and easily switch between apps, stream movies, and browse the web without waiting for your tablet to catch up.
  • Durability—As measured in tumble tests, Fire 7 and Fire HD 8 are both more durable than the latest generation iPad.
  • Front- and rear-facing cameras—Video chat with friends and family with the front-facing camera; take and share photos, and save them for later with free, unlimited cloud storage for all photos taken on Fire devices.
  • Fast Wi-Fi connectivity—dual-band Wi-Fi with support.
  • Screen Sharing—let an Amazon expert guide you remotely through any feature on your screen, available 24×7, 365 days a year—for free.
  • Amazon-exclusive features—Alexa, ASAP, X-Ray, Second Screen, Amazon FreeTime, Family Library, Blue Shade, On Deck, Prime Video downloads, and more.
  • World-class content ecosystem—Access to millions of movies, TV shows, songs, books, magazines, apps, and games—with free, unlimited cloud storage for all Amazon content.
  • New color options—Black, Punch Red, Marine Blue, and Canary Yellow.

Endless Entertainment

Alexa on Tablets

Alexa makes it easy to have your favorite entertainment right at your fingertips. With a simple long-press of the home button, you can ask Alexa to play your favorite movie or TV show, read aloud the latest audiobook you’ve been reading, open a game or app, turn off the lights, or adjust the temperature controls. You can even ask Alexa for the news, weather, jokes, questions, and more. Alexa provides natural-language responses, combined with on-screen information on the tablet’s display—ask for the weather and see the week’s forecast, ask to play a song and see the album cover. Since bringing Alexa to Fire Tablets last year, customers have asked Alexa for millions of songs, jokes, the weather, trivia, movies, audiobooks, and more every week.

World-Class Content for the Whole Family

Amazon offers access to millions of movies, TV shows, songs, books, apps, games, audiobooks, and magazines. This includes hundreds of thousands of exclusives, such as the entire 16-album collection from Garth Brooks, the best-selling solo artist in U.S. history, available only on Amazon Music as well as Amazon Music Original playlists, which feature original songs and covers from a wide range of artists like Ryan Bingham, Hurray for the Riff Raff, Ingrid Michaelson, Joshua Radin, and more. Fire devices offer free, unlimited cloud storage for all Amazoncontent, plus all of the exclusive features that customers love. Among others, these include ASAP, which helps you get to the movies and TV shows you want to watch even faster, and Blue Shade, which removes harmful blue light for a more comfortable nighttime reading experience on a tablet. Parents can also take advantage of world-class parental controls with Amazon FreeTime, the service that encourages learning before play and gives parents the ability to set educational goals and screen time limits by content type, including innovative features like Learn First and Bedtime.

Ultimate Portability

Fire 7 and Fire HD 8 offer beautiful displays, up to 256 GB of expandable storage via microSD card, and all-day battery life, making them the perfect tablets for watching movies, playing games, reading books, listening to music, and much more whether jumping on a plane or heading out on a family trip. Both tablets also support offline downloads for Prime members, Netflix plans, and Showtime subscribers, plus On Deck, a feature that automatically downloads popular Prime movies, TV shows, and Amazon Original Series so customers never have to worry about being caught without entertainment.

Even Better with Prime

Fire Tablet customers that are Prime members have access to millions of movies, TV episodes, songs, books, and much more included as part of their member benefits. Tens of millions of Prime members around the world enjoy the many benefits of Prime. In the U.S. that includes unlimited access to award-winning movies and TV episodes with Prime Video; unlimited access to Prime Music, Audible Channels for Prime, Prime Reading, Prime Photos, Twitch Prime; early access to select Lightning Deals, one free pre-released book a month with Kindle First, and more. Prime was built on the foundation of unlimited fast, free shipping and today, members receive unlimited Free Two-Day Shipping on more than 50 million items, Prime FREE One-Day Shipping and Prime FREE Same-Day Delivery in more than 5,000 cities and towns, and two-hour delivery with Prime Now in more than 30 major cities. If customers are not yet members, they can start a free trial of Amazon Prime at amazon.com/prime.

The Fire Family

Fire 7 is $49.99 and Fire HD 8 is $79.99—both will start shipping on June 7. Order the new Fire 7 at www.amazon.com/fire7; order the new Fire HD 8 at www.amazon.com/firehd8.

Protective covers are also available for Fire 7 and Fire HD 8 in multiple colors and can stand in both landscape and portrait orientations. Fire 7 protective covers are $24.99 and Fire HD 8 covers are $29.99.

In addition to Fire 7 and Fire HD 8, Amazon also today introduced the Fire 7 Kids Edition tablet and Fire HD 8 Kids Edition tablet. Both will also start shipping on June 7—order Fire 7 Kids Edition at www.amazon.com/fire7-kids-edition; order Fire HD 8 Kids Edition at www.amazon.com/firehd8-kids-edition.

As a special introductory offer, Fire Tablets are available in a multi-pack option—so that every member of the family can enjoy one. Buy any three Fire Tablets—including the all-new Fire 7, Fire HD 8, Fire 7 Kids Edition, and Fire HD 8 Kids Edition—and save 20 percent.

About Amazon

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about and follow @AmazonNews.

Media Hotline:
Amazon-pr@amazon.com
www.amazon.com/pr

Source: Amazon.com, Inc.

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Amazon announces all-new Fire HD 8 for less than $90

Amazon announces all-new Fire HD 8 for less than $90
Amazon announces all-new Fire HD 8 for less than $90

 

SEATTLE, 2016-Sep-09 — /EPR Retail News/ — Amazon today (Sep. 8, 2016) announced the all-new Fire HD 8, the next-generation Fire HD tablet designed from the ground up for all-day entertainment. With an 8” widescreen HD display and quad-core processor, Fire HD 8 now offers an incredible 12 hours of battery life, 50% more RAM for faster performance, and 2x the on-device storage, plus support for up to 200 GB of additional storage via a microSD card—all for only $89.99. Fire HD 8 also introduces Alexa, the cloud-based voice service, for the first time on Fire tablets—just press and ask—Alexa can play music, launch games, read audiobooks, and more—coming soon.

“We believe in a different approach to tablets—providing premium products at non-premium prices—and customers love it. In fact, we’ve seen Fire tablet sales more than double year-over-year as a result,” said Kevin Keith, General Manager, Fire Tablets. “The all-new Fire HD 8 packs more battery life, more storage, faster performance, plus Alexa—all for less than $90.”

Fire HD 8 delivers access to millions of movies, TV shows, songs, books, apps and games, as well as exclusive features like X-Ray, ASAP, Second Screen, Underground, and On Deck. With its 8” HD display and portable size, Fire HD 8 is the perfect tablet for entertainment.

For only $89.99, the all-new Fire HD 8 includes:

  • High-definition display—8” widescreen (1280 x 800) HD display with over a million pixels (189 ppi) for bright, vivid image quality.
  • Fast performance—With a quad-core 1.3 GHz processor and 1.5 GB of RAM—50% more RAM than the previous generation Fire HD 8 for faster performance when playing games or launching apps.
  • 2x more storage—With options for 16 GB or 32 GB, and support for up to 200 GB of expandable storage via microSD.
  • All-day battery—4,750 mAh battery for up to 12 hours of mixed use battery life for a full day of power.
  • Incredible reliability—As measured in tumble tests, Fire HD 8 is 2x more durable than the iPad Mini 4—and costs $300 less.
  • Front- and rear-facing cameras—Video chat with friends and family with the front-facing camera, take and share photos, and save them for later with free, unlimited cloud storage for all photos taken on Fire devices.
  • Dolby Audio—Fire HD 8 stereo speakers are custom-tuned for immersive, high-quality sound.
  • Fire OS 5—Includes a user interface that replicates the look and feel of a magazine, making browsing and searching for your content easier than ever—now with support for Comixology and Twitch.
  • Alexa—Simply press and ask to enjoy music, listen to audiobooks, ask questions, shop, find news, hear the weather, and more on your Fire tablet.
  • Amazon Underground—A one-of-a-kind app store experience where thousands of premium apps, games, and even in-app items are 100% free—including extra lives, unlocked levels, unlimited add-on packs, and more.
  • On Deck—For Prime members, On Deck automatically keeps your Fire tablet current with popular Prime movies and TV shows, as well as Amazon Original Series. For customers that aren’t yet Prime members, On Deck downloads first episodes of Amazon Original Series—so you always have something great to watch.
  • World’s best content ecosystem—Access to millions of movies, TV shows, songs, books, magazines, apps, and games—with free, unlimited cloud storage for all Amazon content.
  • Amazon-exclusive features—ASAP, X-Ray, Second Screen, Family Library, Amazon FreeTime, Prime Video downloads, Blue Shade, Word Runner, and more.
  • Screen sharing—Let an Amazon expert guide you remotely through any feature on your screen, available 24×7, 365 days a year—for free.
  • Four fun color options—Black, magenta, blue, and tangerine.

Introducing Alexa on Fire Tablets—Coming Soon

It just got even easier to enjoy endless entertainment on your Fire tablet with Alexa, the cloud-based voice service that is the brain behind Amazon Echo. When connected to Wi-Fi, simply long-press the home button and ask Alexa to play your favorite song, open a game, or read you the latest audiobook—Alexa provides quick access to the entertainment you want. Plus, you can ask Alexa for the news, weather, jokes, questions, and more—Alexa provides natural-language responses, combined with on-screen information on the tablet’s display. Third parties can publish Alexa skills, so you can ask Alexa to play music from services including Pandora and Spotify, and turn off the light or adjust the temperature on compatible smart home devices.

Alexa will be available on the all-new Fire HD 8, Fire HD 10, Fire and last year’s Fire HD 8 tablets via a free over-the-air software update in the coming months. Because Alexa is cloud-based, it gets smarter over time, meaning more Alexa capabilities for Fire tablets will be delivered in subsequent updates.

The Fire Family

The all-new Fire HD 8 is available for pre-order beginning today with 16 GB or 32 GB of memory starting at $89.99 at www.amazon.com/firehd8. Fire HD 8 comes in four fun color options: black, magenta, blue, and tangerine and starts shipping September 21.

Protective covers are also available for Fire HD 8 in black, magenta, blue, and tangerine and can stand in both portrait and landscape orientations, starting at $29.99.

The all-new Fire HD 8 is the latest to join the Fire tablet family, which includes:

  • Fire—Starting at $49.99, Fire—Amazon’s best-selling tablet ever—offers a 7” IPS display, quad-core processor, front- and rear-facing cameras, 8 GB or 16 GB of internal storage, plus expandable storage options, and 7 hours of mixed use battery life. Fire is available in black, magenta, blue or tangerine colors at www.amazon.com/Fire.
  • Fire HD 10—With a beautiful 10.1” HD display, Fire HD 10 is Amazon’s largest and thinnest tablet yet, featuring a powerful quad-core processor running at up to 1.5 GHz, 5MP rear-facing camera and HD front-facing camera, and with 16 GB, 32 GB or 64 GB of storage, plus expandable storage. Perfect for watching widescreen entertainment, Fire HD 10 is available with a black or a silver aluminum enclosure starting at $229.99 at www.amazon.com/FireHD10.
  • Fire Kids Edition—Built especially for kids (and their parents) Fire Kids Edition comes with a Fire tablet, a kid-proof case, one year of Amazon FreeTime Unlimited with access to 13,000 videos, books, educational apps and games, access to 20,000 hand-curated and age-appropriate websites and YouTube videos, plus a two year worry-free guarantee—all for only $99.99. Fire Kids Edition is available at www.amazon.com/FireKET.

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon. For more information, visit www.amazon.com/about.

Media Hotline:
06-266-7180
Amazon-pr@amazon.com
www.amazon.com/pr

Source: Amazon.com, Inc.

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