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Fendi inaugurates its first flagship store in Milan

Fendi inaugurates its first flagship store in Milan

 

Paris, 2017-Apr-14 — /EPR Retail News/ — During the recent Salone del Mobile furniture fair in Milan, Fendi inaugurated its first flagship store dedicated to the Maison’s distinctive universe of home furnishings and design. With an exceptional location on via Montenapoleone in the heart of Milan’s famous “Quadrilatero della moda” and just a few steps from the Fendi boutique, the new store features Fendi’s vast savoir-faire, applied to an exceptional lifestyle collection.

An intimate atmosphere reigns in the Palazzo Carcassola Grandi in Milan, where Fendi Casa recently opened its first flagship. This 16th century palace with interiors decorated with frescos and inlaid wooden ceilings welcomes the Fendi universe for the home, a distinctive combination of expert craftsmanship and elegance.

Materials including leather, bronze and marble create an interplay between design accessories and spaces that showcase the items in the Fendi Casa Contemporary collection. The color palette is defined by elegant contrasts with a continuous balance between light and dark tones.

With its minimalist aesthetic, the 400-square-meter space welcomes the contemporary mood of the Conrad armchair and the  Ford table. New pieces designed by Toan Nguyen and presented at the Milan Furniture Fair – including the Soho Lite sofa and the Blixen armchair – are joined by lamps designed by Italian architect Marco Costanzi.

This new store and its collection bridging fashion and design perfectly resonates with the codes of the Maison, says Pietro Beccari, President and CEO of Fendi: “The opening of the first Fendi Casa store on Via Montenapoleone marks a major step for Fendi in the world of design. This space is a tribute to our DNA, expressed in the close proximity to the Fendi boutique – both physical and in terms of values.”

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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RIMOWA arrives in Paris with its first flagship store

RIMOWA arrives in Paris with its first flagship store

 

Paris, 2017-Feb-06 — /EPR Retail News/ — RIMOWA has opened its first flagship store in the heart of Paris. The five-level, 600-square-meter store will showcase the entire range of RIMOWA high-end luggage and will offer a full range of services.

RIMOWA, the first German Maison to join the LVMH Group, has inaugurated its first flagship store at 73 rue du Faubourg Saint-Honoré, opposite the Hotel Bristol. The store will feature the entire range of RIMOWA high-end luggage and its rich manufacturing savoir-faire.

Inspired by the golden age of commercial aviation and the fuselage of the Junkers F13 in Duralumin, Swiss designers Atelier oï created a space marked by the iconic aluminum grooves of RIMOWA suitcases. With 600 square meters on five levels, the store includes retail space, an exhibition space, customer service, a repair shop and a projection room featuring the film of the Junkers F13 project by RIMOWA.

Guided by a passion for innovation, the Maison has also devoted a special area to its new RIMOWA Electronic Tag, a digital check-in solution launched in 2016 in partnership with Lufthansa and Eva Air. The first system in the world that allows travelers to check suitcases using a smartphone and deposit them at automatic baggage-drop machines, the RIMOWA Electronic Tag saves considerable time at the check-in counter.

The opening of this new flagship featuring the entire RIMOWA universe reaffirms the luggage-maker’s visionary approach while remaining faithful to the unique heritage that has earned it global renown.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44

Source: LVMH

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