Abercrombie & Fitch launches new fragrance ‘First Instinct’

Diegem, Belgium, 2016-Jul-07 — /EPR Retail News/ — Abercrombie & Fitch is pleased to share its new fragrance ‘First Instinct’, developed exclusively with Inter Parfums.

Inspired by that first moment of attraction, when two people’s worlds collide and a spark is ignited, ‘First Instinct’ is the interpretation of that exciting first glance and the initial connection felt. That very moment can’t be defined in words, nor can it be anticipated.

The man who wears ‘First Instinct’ is naturally sexy, confident, and not afraid to express his deepest feelings. A rugged risk taker, he is sure to capture you with his energy and effortless charm. ‘First Instinct’ will transport the wearer and his partner back to that place when the chemistry was first felt, and their attraction first took hold.

With a base of amber and musk, Szechuan pepper in the mid- notes, and gin & tonic and melon to finish off the sensory experience in the top notes, ‘First Instinct’ is a modern masculine blend.

Rooted in Abercrombie & Fitch’s heritage, the package demonstrates an attention to detail. The clean bottle shape features a unique design element, in an undulated surface on the front and back, whilst the clear glass let’s the slate hue of the fragrance come through. The silver accents in the textured utilitarian metal cap and branded plate on one side of the bottle, give the packaging a strong style statement.


Abercrombie & Fitch launches new fragrance ‘First Instinct’
Abercrombie & Fitch launches new fragrance ‘First Instinct’

Source: Abercrombie & Fitch