Drapers Announce Footwear Awards Shortlist

Drapers, the body behind the well established Drapers Magazine have just announced the shortlist of nominees for the 2011 Drapers Footwear Awards.

Drapers have expressed that this was not an easy task this year, due to the levels of high quality and innovation that has been deployed by all potential nominees. During a year where the nation has experienced a difficult economic climate, footwear retailers have excelled to overcome this.

The Footwear Awards are held to honour the best independent footwear retailers alongside larger multiple footwear retailers. As well as honouring retailers, there are also awards for the best brands. Additionally there are some special awards this year, such as Buyer of the Year and The Lifetime Achievement Award.

The Drapers Footwear Awards 2011 this year is being held at the prestigious Grosvenor House Hotel in London on 11 May and is set to be a special evening for all attendees. The categories in the 2011 Footwear Awards which Drapers have announced the shortlist are for Best New Store, Comfort Retailer of the Year, Family Footwear Retailer of the Year, Kids’ Footwear Retailer of the Year, Footwear Etailer of the Year, Best Footwear Offer in a Fashion Multiple, Independent Footwear Retailer of the Year, Multiple Footwear Retailer of the Year. Additionally on the evening of 11 May, Drapers will announce Buyer of the Year, Brand of the Year, Student Footwear Designer of the Year and also The Lifetime Achievement Award.

There are a number of retailers who are big contenders for the various awards this year including Clarks, Schuh and New Look. Retailers and brands have worked tirelessly this year and the prospect of receiving a Drapers Footwear Award is an achievement that all those shortlisted will no doubt be hoping for. It can be seen from the shortlist released by Drapers that this year, there will be no one retailer or brand that will dominate the evening. This is apparent by the fact that particular names are not shortlisted for numerous awards, thereby implying that success will be had by many.

One retailer who is looking forward to the awards is Birmingham based, online fashion shoe retailer Cloggs.co.uk. This year Cloggs.co.uk is shortlisted in the Footwear Etailer of the Year category, a highly sought after award. Competition in this category is definitely high though, as Cloggs.co.uk are up against names such Jimmy Choo, French Sole and national brand Clarks.

The team behind Cloggs.co.uk is run by Birmingham brothers Nick and Chris Thomas and business partner Damian Scarlett. Cloggs.co.uk has more than 35 years’ experience of trading on the high street and began operating online just over ten years ago. Cloggs.co.uk now stocks more than 20,000 items, including popular brands such as FitFlop, UGG, Converse, Birkenstock and Crocs, online and in the flagship store based in the Bullring Shopping Centre in Birmingham. The hope to continue the success by selling styles such as the FitFlop Fiorella.

Via EPR Network
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Customers Are Getting Excited About FitFlops Spring 2011 Collection

With the success of the recent Autumn/Winter collection of FitFlop Boots featuring some of the best selling styles this season, there is much talk of the hotly anticipated Spring 2011 footwear collection from FitFlop that has been previewed in the US and reviews have been extremely favourable to say the least.

FitFlop have been the top selling fitness footwear brand since their launch a few years ago with just one style of flip flop in three colours. This humble beginning for the now global toning footwear brand was quick to catch on and has a massive customer base which is increasing all the time, thanks to the regular release of gorgeous new styles which has now turned into a seasonal launch, taking the FitFlop name into new territory and placing it firmly with the big names in footwear.

The founder of the FitFlop brand is none other than Marcia Kilmore (of Bliss Spa and Soap & Glory beauty product fame) and she obviously knows a thing or two about marketing a great product and giving the customer what they want even before they knew they wanted it! Marcia and the team she employed to research and develop this toning footwear range from London’s South Bank University where the FitFlop footwear was designed and tested for over a year before it was ready to go on the market.

Since its launch its popularity has risen and continues to rise still as more and more people find the benefits of this amazing footwear far outweigh standard fashion footwear. This footwear has been strongly endorsed by the medical profession and this has been part of its strength really as it’s the Doctor’s recommendations and the reviews of real people that have made FitFlop a respected and highly-regarded item of footwear for those looking to reduce back pain, improve their posture and tone up their legs and bottoms at the same time.

Its not just the fact that this footwear can benefits the wearer, its also the fact that the FitFlop footwear looks so good too and it has clearly been a case of fashion meets fitness and it really works well. We’ve got the trainers from the big sports names like Nike and Adidas, we’ve got fashionable boots like Uggs and what FitFlop did was to fit nicely into a gap in the market that feeds both these areas, the fitness aspect is in their benefits and the way they can tone your body just by walking in them and the fashion bit comes from the fabulous range that FitFlop offer, from boots and shoes to sneakers and clogs. It really is the perfect combination and sales of these toning shoes and boots are testament to this. FitFlop and fashion go hand in hand just as FitFlop and fitness do. Perfect.

Cloggs.co.uk currently stock a full range of all the latest FitFlop styles; including the fantastic FitFlop Boots and the FitFlop Supertone.

Via EPR Network
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