Schenectady, NY, 2016-1-11 — /EPR Retail News/ — Price Chopper and Market 32’s freight fleet continues to turn heads and recently placed 5th nationwide in the Successful Concept category in Commercial Carrier Journal’s annual “Flashiest Fleets” contest.
The series of trailer graphics features colorful close-up images of fresh fruits and vegetables with the tag line, “The Farm Just Got Closer.”
“Price Chopper’s bright trailers are tremendously eye-catching. Each display s simple, yet clear message about the quality of the grocer’s foods,” said Lucas Deal, truck parts and service editor for Commercial Carrier Journal. “They are great examples of how to use equipment as rolling billboards!”
The Price Chopper and Market 32 artwork was one of 30 campaigns that were nominated for the contest, which ran for two weeks in December. Winners were decided by popular vote by the readership of Commercial Carrier Journal.
Commercial Carrier Journal is a multi-channel publication that reaches close to 100,000 subscribers within the freight transport business.
About The Golub Corporation: Based in Schenectady, NY, the Golub Corporation owns and operates 136 Price Chopper and Market 32 grocery stores in New York, Vermont, Connecticut, Pennsylvania, Massachusetts and New Hampshire. The American owned, family-managed company prides itself on longstanding traditions of innovative food merchandising, leadership in community service, and cooperative employee relations. Golub’s 22,000 teammates collectively own more than 47% of the company’s privately held stock, making it one of the nation’s largest privately held corporations that is predominantly employee-owned. For additional information, visit www.pricechopper.com
Jonathan Pierce, APR
SOURCE: Price Chopper