LVMH Institut des Métiers d’Excellence expands in Italy with the opening of its new headquarters in Florence

LVMH Institut des Métiers d’Excellence expands in Italy with the opening of its new headquarters in Florence


Paris, 2017-Nov-28 — /EPR Retail News/ — After France and Switzerland, the LVMH Institut des Métiers d’Excellence is expanding in Italy, setting up its Italian headquarters in Florence in Palazzo Pucci, the historic home of Maison Emilio Pucci. The IME program will train the talented artisans and retail specialists of tomorrow. This major initiative was celebrated with an inaugural ceremony on November 27th attended by Florence Mayor Dario Nardella, Toni Belloni, LVMH Group Managing Director, Chantal Gaemperle, LVMH Group Executive Vice President, Human Resources and Synergies, and future apprentices at the LVMH Istituto dei Mestieri d’Eccellenza.

The LVMH Institut des Métiers d’Excellence was created in 2014 to transmit the unique savoir-faire of LVMH Maisons in professions that involve artisanal craftsmanship and creative and retail skills. Since its creation, the IME has trained more than 300 students in its different programs. This vocational training program combines theoretical courses at partner schools with professional experience at different Maisons of the LVMH Group. Students also take language classes and learn through innovative formats during Master Classes.

Following its successful development in France and more recently in Switzerland, the IME has expanded to Italy with its new headquarters in Florence, underscoring the program’s European scope and reasserting its goal of transmitting skills and developing the employability of new generations. The new headquarters of the LVMH Istituto dei Mestieri d’Eccellenza in Florence is located in the Palazzo Pucci.

An inaugural ceremony on November 27th celebrated the arrival of the IME in Italy. Florence Mayor Dario Nardella was joined by Toni Belloni, LVMH Group Managing Director, Chantal Gaemperle, LVMH Group Executive Vice President, Human Resources and Synergies, and Gabriella Scarpa, Chairman of LVMH Italy, who welcomed future apprentices to the program.

The event marks a key stage in the history of the IME, notes Chantal Gaemperle, LVMH Group Executive Vice President, Human Resources and Synergies: “The LVMH Institut des Métiers d’Excellence LVMH continues to build its presence in Europe with new courses and an expanding network of partners. We are delighted to mark an exciting milestone today with the inauguration of the IME in Palazzo Pucci, a building rich in history that is emblematic of the creativity that inspires the Italian Maison.”

The inauguration was also an opportunity to mark the beginning of the academic year for apprentices in the two Italian programs already established by the LVMH IME in Italy with Polimoda in leather goods and For.Al in jewelry. They will soon be joined by programs in retail and shoes in the Veneto region, adding to the IME’s 18 current training programs. These new professional tracks further diversify the range of training proposed in partnership with prestigious schools in key sectors for LVMH including jewelry, vineyards and winemaking, couture, retail, design, leather goods, watchmaking and the culinary arts.


LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH


Stella McCartney opens her first store in Florence, Italy

Florence, 2017-Jun-21 — /EPR Retail News/ — Stella McCartney opens her first store in Florence on Via dei Tosinghi 52r within the city’s historic center a stone throw away from the famous Basilica di Santa Maria Novella.  The brand’s 3rd location in Italy, the Florence store follows in the new design concept introduced at the opening of the Paris Rue Saint Honoré location last month. Two additional stores in the US with the new concept roll out will follow by mid July: South Coast Plaza in Costa Mesa, California, and a second store in New York City at 929 Madison Avenue.  This recent retail expansion continues on the brand’s official takeover of their store operations in Hong Kong last summer which included 3 freestanding store locations. The new store designs will reflect the brand’s commitment to sustainability within an intimate, personal and architectural atmosphere.

The new store concept draws inspiration from Stella’s personal archive of images with designs that bring a textural human-scale experience to a retail environment. A considered effort has been made to move away from traditional luxury materials, and to use more handmade, organic and sustainably sourced elements. Bespoke fluted ceramic tiles, reclaimed timber and textural cast concrete intertwine with fun surprises in the designer’s signature paired back colour palette.

Contained within 200 square meters over two floors, the new store is fronted by five tall street facing windows that bring in a significant amount of natural light into the raw yet polished space. The interior is defined by a central spiral staircase covered in Fur Free Fur; epitomizing the designer’s stance on cruelty free fashion. An intricate brass rail system connects various product categories of the store and creates a journey throughout the space. The muted backdrop becomes a canvas to showcase the modern and sophisticated women’s and men’s ready-to-wear and accessories including the iconic Falabella bag and the Sneak-Elyse, a new version of the popular Elyse platform shoe, as well as lingerie, swim, kid’s collections and fragrance.

The new Florence freestanding location follows the already existing Milan store at via Santo Spirito 3 and the Rome location at Via Borgognona 6. Additional distribution in Italy includes a shop-in-shop at La Rinascente in Milan and other select multi brand stores as well as online at By the end of July, the designer will have 51 freestanding stores worldwide.


Stella McCartney is a 50/50 joint venture partnership between Stella McCartney and Kering established in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her designs. The brand’s ready-to-wear, accessories, lingerie, fragrance, kids and adidas by Stella McCartney collections are currently available through 48 other free-standing stores including London, New York, Los Angeles, Tokyo, Hong Kong, Paris, Milan and Shanghai. For additional information, please visit:

Store information:
Via dei Tosinghi, 52r, 50123, Florence

Source: Stella McCartney