Tops Friendly Markets surpasses goal of helping provide over 3 million meals through Little Brown Bags of Hope and Checkout Hunger campaigns

Williamsville, N.Y., 2018-Mar-01 — /EPR Retail News/ — TOPS is committed to helping end hunger in its local communities. Its partners like Food Bank of WNY, Foodlink, Food Bank of Central New York, and six additional are thankful for the tremendous success of the recent Little Brown Bags of Hope holiday campaign as well as the just completed Checkout Hunger, as Tops Friendly Markets announces surpassing their goal of helping provide over 3 million meals! Three million meals – equal to 30 tractor trailer trucks of food – will impact hundreds of thousands of people across the company’s three state footprint.“Both of these campaigns offered us the opportunity to come together as a community and show our support for those in need – showing that together we can truly make an amazing difference in so many people’s lives” said Frank Curci, chief executive officer for Tops Friendly Markets. 100% of the donations stayed local to the store where the donations were made. In total nine food banks across the chain’s footprint in upstate New York, northern Pennsylvania and Vermont benefit from these efforts.

The method behind the magic of the chains largest and most successful giving campaign lies in its Little Brown Bags of Hope, a term that has become synonymous with giving to the Food Banks during the holiday season. Organizers moved away from the physical bags of food during this year’s campaign in order to increase efficiencies, allowing the Food Banks to expedite donations from the store to their operating facilities and then into the market as quickly as possible. At the register, customers were asked if they wanted to support the campaign by buying a $5 Breakfast, $10 Lunch, and/or $20 Dinner for a family in need in our community.

Also new in 2017, TOPS introduced the “virtual” Little Brown Bag of Hope. Customers were able to purchase the same $5 Breakfast bag, $10 Lunch bag, and/or a $20 Dinner bag online by simply visiting www.topsmarkets.com/littlebrownbags so no matter what the weather, a donation could be made right from their phone, tablet, or desktop.

The chain’s annual Check out Hunger winter campaign ran in a similar fashion where customers were asked by their cashier if they would like to round up their bill, or make a donation of $2, $3, or $5. This year alone, Tops Friendly Markets, along with its media partners, have worked together to help provide over 1.7 million meals to families in need through the Check Out Hunger Campaign.

“The Food Bank of WNY is grateful for the continued support of Tops Friendly Markets. Their year-round generosity makes an incredible difference in the lives of hungry children, families and seniors in our community. We are thankful for their partnership as we continue to fight hunger one day at a time,” Tara A. Ellis, president and CEO of the Food Bank of WNY, said.

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 169 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs over 14,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, and Vermont. For more information about Tops Markets, visit the company’s website at www.topsmarkets.com.

CONTACT:

Kathy Romanowski
7166355577

Source: Tops Friendly Markets

Tops Friendly Markets teams up with Redland Foods to produce segment of its Tops Brand line of products locally in Western New York

WILLIAMSVILLE, N.Y., 2017-Feb-09 — /EPR Retail News/ — Tops Friendly Markets, a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts recently teamed up with Redland Foods to produce a segment of its Tops Brand line of products right here in Western New York.

Redland, an affiliate of Trophy Foods Inc., expanded into the U.S. from Canada for the first time in 2014, having already created 20 new jobs for the community and investing over $2.5 million into Western New York, with plans for further growth in jobs and capital investment in 2017. This type of commitment to the community and the economic impact that they will have for years to come is just one of the many reasons why Tops decided to partner with them on this product line.

Having recently rebranded and reformulated thousands of items over the past two years, and added or reformulated hundreds of items with an emphasis on cleaner ingredients, Tops was seeking a company that offered flexibility as well as a manufacturer willing to work within its high standards of quality and transparency. Having the product made locally also guarantees the freshest and highest quality products possible for their customers and was something that was important to Tops when seeking a vendor.

“Whether it was producing smaller batches or helping us to develop a blend of flavors that no other national brand offers, Redland helped us to develop a program to meet our needs all within our guidelines,” said Nicky Walsh, director of business development for Daymon. Daymon, a private brand development group, works closely with Tops Markets to develop several of the Tops Brand products.

“Redland Foods is very proud to partner with Tops Markets on their new initiative to provide their customers with innovative healthy snacking nut products,” said Joseph Milando, vice president of sales. “We established very early on a great working relationship with the Tops team in developing and launching a wide assortment of snacking nut items meant to cater and indulge their customers on great tasting snacking nuts! We are extremely excited about our tremendous partnership with the leading full-service grocery retailer.”

“Working with local manufacturers is something Tops takes great pride in so when seeking a vendor to manufacturer its 18 varieties of snack nuts and trail mixes, Tops was pleased to find Redland conveniently located right in our backyard on Sonwil Drive in Cheektowaga, NY, said Frank Curci, chief executive officer and chairman for Tops Friendly Markets.

In the coming months Tops is looking forward to working with Redlands on additional opportunities to expand its snack line including one with a seasonal flare due to hit shelves this fall.

About Tops Friendly Markets

Tops Markets, LLC, is headquartered in Williamsville, NY and operates 172 full-service supermarkets with five additional by franchisees under the Tops banner. Tops employs more than 15,000 associates and is a leading full-service grocery retailer in New York, northern Pennsylvania, western Vermont, and north central Massachusetts. For more information about Tops Markets, visit the company’s website at www.topsmarkets.com.

Trophy Foods Inc. Canadian based Trophy Foods Inc. is a manufacturer of nuts, dried fruits, and confectionery and bulk foods. They work with grocery retailers, mass merchandisers, drug channels, and food service customers across Canada and the U.S. to create and produce a wide variety of private label branded products. With headquarters in Mississauga, Ontario and a second location in Calgary, Alberta, Trophy Foods has been in operation since 1967.

CONTACT: 

Kathy Romanowski
7166355577

Source: Tops Friendly Markets