Fresh steadily expands its footprint in Paris, now featured at Sephora store on the Champs Elysées

Fresh steadily expands its footprint in Paris, now featured at Sephora store on the Champs Elysées
Fresh steadily expands its footprint in Paris, now featured at Sephora store on the Champs Elysées

 

Paris, 2016-Sep-30 — /EPR Retail News/ — Fresh is consolidating its arrival in the European market. Already present in London, the American cosmetics house is steadily expanding its footprint in Paris. After setting up space in the Galeries Lafayette and Le Bon Marché Rive Gauche, Fresh is now featured at the Sephora store on the Champs Elysées.

Founded in the United States in 1991, Fresh initially grew in the U.S. before beginning its conquest of Asian markets. The brand has since 2015 been accelerating its international expansion in Europe, notably in France, launching several new retail spaces in Paris this year.

After opening a first counter in the Galeries Lafayette department store in late 2015, Fresh inaugurated a beauty space in Le Bon Marché Rive Gauche in summer 2016, joined since this fall by a pop-up space in the first floor Fashion department. Fresh invites shoppers to discover the House with a beauty diagnostic, as well as a workshop for personalized gifts thanks to custom-made accessories.

At the end of August, Fresh opened a space in the Sephora Champs-Elysées store and is also now present on the sephora.fr e-shopping site. The cosmetics brand figures prominently in the emblematic Sephora flagship with a podium presenting its skincare range, plus a series of events that give Parisiennes a chance to discover iconic Fresh products. The space has already proved a resounding success: excluding Sephora label products, Fresh cosmetics are among the top sellers at Sephora Champs Elysées in the skincare category!

The cosmetics brand is at the same time sharpening its online image, rolling out a French-language site in April, plus a French Facebook page, which went live over the summer.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

Source: LVMH

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Cosmetics brand Fresh celebrates 25 years with an exciting new skincare franchise — Vitamin Nectar

Cosmetics brand Fresh celebrates 25 years with an exciting new skincare franchise — Vitamin NectarCosmetics brand Fresh celebrates 25 years with an exciting new skincare franchise — Vitamin Nectar

 

Paris, 2016-Aug-30 — /EPR Retail News/ — U.S. cosmetics brand Fresh is celebrating 25 years of innovation with Vitamin Nectar, an exciting new skincare franchise. Featuring a breakthrough formula based on vitamins, these new skincare products reflect Fresh’s natural approach to beauty.

Fresh, the U.S. cosmetics brand co-founded in 1991 by Lev Glazman and Alina Roytberg, has a unique approach to beauty inspired by nature and artisanal craftsmanship.  The success of Fresh began in 1993 with the creation of hand-wrapped artisanal soaps that have since become beauty icons. The Fresh brand has since evolved into a full line of products spanning skincare, body care, fragrances and candles.

For the past 25 years, Fresh has developed while pursuing a single-minded objective: always lead the avant-garde of beauty. Today this vision comes to life at the Fresh Research Lab, housed within the LVMH Helios Cosmetics Research Center in the French city of Saint-Jean-de-Braye. Here, experts including chemists, biologists and dermatologists draw on the latest technological advances to invent the innovative formulas of tomorrow.

Guided by the creative vision of Lev Glazman, who helms the Fresh Research Lab, the brand has designed Vitamin Nectar, a new range of products with innovative textures and ingredients. The first product released in this collection is Vibrancy-Boosting Face Mask, made from natural ingredients and featuring the beneficial effects of vitamins. Inspired by the way nutrition affects the skin’s health, Lev Glazman decided to bridge the world of vitamins into beauty products. The new skincare collection invented by Fresh brings skin the benefits of vitamins C, E and B5 combined with natural orange, lemon and clementine extracts in a mask with a sublime texture. The effects on the skin can be seen instantly and intensify over time.

“This revolutionary approach to beauty taps into the power of nature to employ potent natural ingredients which combine with cutting-edge technology to deliver the optimal impact, making them the perfect partner to any skincare ritual,” says Lev Glazman.

Contact:

LVMH Moët Hennessy – Louis Vuitton
22, avenue Montaigne, 75008 Paris – France
Tel: +33 (0)1 44 13 22 22
Fax: +33 (0)1 44 13 22 23

 

Source: LVMH

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Fresh invited multimedia illustrator Jo Ratcliffe to revisit the packaging of the Rose Face Mask to celebrate its 15th anniversary

PARIS, 2015-8-11— /EPR Retail News/ — A true beauty icon in the Fresh product range, Rose Face Mask has soothed, hydrated and nourished fragile complexions for more than 15 years. To celebrate this anniversary, Fresh invited multimedia illustrator Jo Ratcliffe to revisit the packaging of the unique mask.

Each jar of Rose Face Mask is infused with two and a half Rosa Centifolia roses that liberate the soothing and toning effects of this exceptional flower. Recognized as one of the purest skincare  treatments ever created, Rose Face Mask is emblematic of Fresh,  it respects the delicate nature of the skin and has an immediately soothing effect. Fresh products are designed to enhance the effectiveness of natural ingredients and provide unique sensory stimulation.

Illustrator Jo Ratcliffe drew on the imaginary world of roses and its representations over the ages to create a unique packaging for the 15th anniversary of Rose Face Mask. Known for works that blend different techniques, media and myriad inspirations, she imagined a fluid, evanescent motif to decorate the jar and its box. Her creation evokes both the rose itself and the sensation of lightness the mask creates on the skin when it is applied. A true work of art for an unrivalled skincare treatment.

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Fresh invited multimedia illustrator Jo Ratcliffe to revisit the packaging of the Rose Face Mask to celebrate its 15th anniversary

© Fresh / Jo Ratcliffe