ALDI and Venmo launch new campaign to raise one million meals for families in need in honor of Friendsgiving

First-of-Its-Kind Emoji Will Help Provide One Million Meals to Families in Need Through Feeding America®

Batavia, Ill., 2017-Nov-08 — /EPR Retail News/ — ALDI and Venmo, a popular mobile app that makes it easy for friends to exchange money, announced a new campaign that lets Americans help give one million meals to families in need in honor of Friendsgiving.

By using a custom-designed Friendsgiving emoji on Venmo this November, people can instantly add a new tradition of giving to their holiday celebrations. With the help of Venmo, every time friends share the Turkey Hand Friendsgiving emoji in a Venmo payment note, ALDI will donate 10 meals to Feeding
America®, the nation’s largest domestic hunger-relief organization.

“It feels good to give back, especially during the holidays,” said ALDI spokesperson Liz Ruggles. “Teaming up with Venmo makes it easy. By simply using the Turkey Hand emoji, people can help ALDI give meals while planning Friendsgiving meals of their own.”

The program marks the first time Venmo has created a custom emoji with a partner. The Turkey Hand, inspired by the popular childhood craft project, symbolizes the spirit of giving.

“Delicious food is key to Friendsgiving, but the centerpiece is the people,” said Venmo spokesperson Josh Criscoe. “By creating the first-ever Friendsgiving emoji and teaming up with ALDI, Venmo is happy to help feed hungry families in America while celebrating the season with friends and family.”

When Venmo users include the Turkey Hand emoji in transactions by selecting the icon from the emoji picker or typing ‘Friendsgiving’ to autocomplete, ALDI will donate up to 1 million meals to Feeding America on behalf of local member food banks. ALDI is a Leadership Partner of Feeding America and has supported its mission to help Americans facing hunger for several years, through contributions, employee volunteerism and food donations.

“As friends and family gather around the dinner table this November, they can also help provide nutritious food to people in need,” said Andy Wilson, Chief Development Officer at Feeding America. “We’re proud to work with ALDI and Venmo to raise awareness and engagement in hunger relief.”

About ALDI Inc.
A leader in the grocery retailing industry since 1976, ALDI operates nearly 1,700 U.S. stores in 35 states. More than 40 million customers each month benefit from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which are designed to meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. For the seventh year in a row, ALDI was recognized as a value leader among U.S. grocery stores by a Market Force Information® survey of U.S. consumers. For more information about ALDI, visit aldi.us.

About Venmo
Venmo, a service of PayPal, Inc., is a leading mobile app in the U.S. used to move money between friends and family and pay at millions of retailers. Venmo makes payment a fun, social experience that eliminates the awkwardness that comes with cash or checks. For more information, visit https://www.venmo.com.

About Feeding America
Feeding America® is the largest hunger-relief organization in the Unites States. Through a network of 200 food banks and 60,000 food pantries and meal programs, we provide meals to more than 46 million people each year. Feeding America also supports programs that prevent food waste and improve food security among the people we serve; educates the public about the problem of hunger; and advocates for legislation that protects people from going hungry. With Feeding America, every $1 helps to provide at least 10 meals to people facing hunger in the U.S. through our nation network of food banks. Visit www.feedingamerica.org, find us on Facebook or follow us on Twitter. To learn more about how ALDI is helping Feeding America fight domestic hunger visit blog.aldi.us.

Contact:
Nisa Kiang
312-988-2266
nkiang@webershandwick.com

Melisa Yunlu
312-988-2427
myunlu@webershandwick.com

Source: ALDI Inc.

IKEA, Uber and “Oh Happy Day” inspire friends and loved ones to come together to celebrate Friendsgiving

IKEA Offers Inspiration – and a Special Promotion – to Encourage Friends and Loved Ones to Gather for a Special Meal This Holiday Season

CONSHOHOCKEN, PA, 2016-Nov-12 — /EPR Retail News/ — IKEA U.S. announced today (November 10, 2016) it has teamed up with Uber and “Oh Happy Day” to offer a special promotion – as well as tips and inspiration – for friends and loved ones planning a Friendsgiving meal this holiday season. “Friendsgiving” is a new cultural phenomenon where friends gather for a Thanksgiving meal before the actual holiday. Consumers in New York City will have an opportunity to receive a free IKEA Friendsgiving kit – including IKEA dining products, holiday ingredients and more – by using the Uber app on Saturday, November 19 from 10 am-4 pm ET. For those not in New York City, Jordan Ferney, expert event planner and founder of “Oh Happy Day” has tips and savvy tricks to host the perfect Friendsgiving at home.

“At IKEA, we understand that sometimes it’s a challenge to make it home for Thanksgiving. Friendsgiving is about being together with those that are like family, and the special memories that are made in the kitchen, around the dining table and over food,” said Kendra Ferguson, Media Project Manager at IKEA. “This year, we’re continuing to celebrate Life In and Around the Kitchen and the many magic moments that happen there, which is why we teamed up with Uber and ‘Oh Happy Day’ to help make Friendsgiving extra special for those celebrating.”

IKEA is partnering with Uber to bring Friendsgiving right to the doorsteps of those in New York City. On Saturday, November 19, New Yorkers will have the opportunity to request and receive delivery of a free IKEA Friendsgiving kit straight to their door by using the Uber app from 10am-4pm ET. A total of 200 lucky people who use the app to ‘flag’ down the IKEA Friendsgiving Uber will receive an all-inclusive Friendsgiving package, complete with IKEA dining products, holiday ingredients, and custom recipes to feed six friends.

New Yorkers can request the Friendsgiving kit through the Uber app* through the following steps:
1. Uber riders in New York City’s 5 boroughs can open the Uber app and enter promo code IKEAFRIEND starting November 10
2. Riders will be prompted again on November 19 to find the custom IKEA option in the app to request the IKEA Friendsgiving kit
3. If the rider is one of the 200 lucky users connected to a car carrying an IKEA Friendsgiving kit for six, it will arrive in minutes
4. Enjoy Friendsgiving!

“Thanks to our partnership with IKEA, celebrating Friendsgiving has never been easier,” said Josh Mohrer, General Manager, Uber NY. “New Yorkers know how easy it is to request a ride through the Uber app, and this Thanksgiving season, people in all five boroughs will have the opportunity to request all the fixings and necessities to host a special holiday meal at the touch of a button.”

For more information on the IKEA U.S. / Uber promotion in New York City, visit HERE.

For those not in New York City, IKEA has teamed up with Jordan Ferney, lifestyle blogger and expert event planner and founder of the design and lifestyle site ”OHHAPPYDAY” to provide essential tips and savvy tricks to host a memorable Friendsgiving at home. Jordan’s tips include:
1. Make It a Potluck. Ain’t nobody got time to make a giant dinner with all the sides, so why not make it a potluck? Each of your friends can bring their own favorite dish to share with the group. This way, you can spend more time with your friends and less time cooking!
2. Placecards. There is something so welcoming about having a personalized placecard at the table. Make your Friendsgiving extra special by preparing little treats or handmade tags to place at each person’s plate.
3. Easy Décor. Try foraging in the yard for some “rustic” looking branches-turned centerpiece. Or take dried leaves and write things you are thankful for at each place setting in a white marker. Give your eyes something to feast on!Tradition Swap.Your friends may feel like family, but chances are they celebrate a little differently! Take this opportunity to share your favorite Thanksgiving traditions with your friends and ask them to do the same. You might even come away with some new traditions of your own!
4. Mix it Up. Friendsgiving doesn’t have to be your grandma’s dinner table! Shake up your typical Thanksgiving itinerary with games, a craft, or even an uncommon surprise (like a turkey piñata!)
5. Visit the IKEA Design blog HERE to view these tips – along with IKEA product suggestions – for additional inspiration to host a Friendsgiving dinner at home.

ABOUT IKEA
Since its 1943 founding in Sweden, IKEA has offered home furnishings of good design and function at low prices so the majority of people can afford them. here are currently more than 385 IKEA stores in 48 countries, including 42 in the U.S. IKEA incorporates sustainability into day-to-day business and supports initiatives that benefit children and the environment. For more information see IKEA-USA.com, @IKEAUSANews, @IKEAUSA or IKEAUSA on Facebook, YouTube, Instagram and Pinterest.

Media Contact:

Kathy Boerner
Phone: 646-935-3914
Kathy.Boerner@Ketchum.com

Source: IKEA