Macy’s hosts fundraising event for the veteran organization Got Your 6

From Wednesday, June 28 to Tuesday, July 4, Macy’s will host fundraising event in stores and on

NEW YORK, 2017-Jun-29 — /EPR Retail News/ — Macy’s invites customers to celebrate July 4th and five years of giving back to America’s veterans with a fundraising event that benefits the veteran organization Got Your 6. From Wednesday, June 28 to Tuesday, July 4, customers can give $3 at the register at any store or on, and as a thank you receive a 25 percent off savings pass for select regular-priced and sale items or 15 percent off select regular-priced and sale jewelry, home and sale/clearance watches*. In addition, 100 percent of the $3 will be donated to Got Your 6 and its veteran-focused nonprofit partners.

Since Macy’s first partnered with Got Your 6 in 2013, the retailer has raised more than $8.3 million for the organization in support of the men and women who have served our country.

“Through the support of Macy’s customers and associates since 2013, we have helped raise funding for Got Your 6 that has made a tremendous impact in the veteran community,” said Lauren Anania, director of cause marketing at Macy’s. “From helping provide resources to homeless veterans to supporting them as they enter back into the workforce, we are deeply proud to continue this partnership and help even more military veterans and their families.”

Below are a few examples of the work Macy’s funding has helped accomplish through Got Your 6’s nonprofit partners:

  • Housed 41,169 chronically homeless veterans (Community Solutions)
  • Provided 23,374 hours of mental health support services (Give An Hour)
  • Trained 123,000 graduate students in mental health disciplines (Give An Hour)
  • Secured 585,000 commitments to hire veterans and military spouses (Hiring Our Heroes)
  • Helped 1,400 children – and an equal number of mentors – through programs that focus on grief and healing (Tragedy Assistance Program for Survivors, TAPS)

In the military, “Got your six” means “I’ve got your back.” As a coalition, Got Your 6 knows that most veterans leave the military seeking new challenges, and the campaign ensures that there are opportunities for them to continue their service and strengthen their communities.

“Over the past five years, Macy’s customers and associates have had the backs of America’s veterans,” said Iraq War veteran and Got Your 6 Executive Director Bill Rausch. “Thanks to Macy’s support, Got Your 6 and our nonprofit partners are being provided the resources to fulfill our mission of empowering veterans and delivering real change in communities across America. We’re excited to support this charity event while highlighting the tremendous contributions of our nation’s veterans.”

For more information about the Got Your 6 campaign and #IAm stories that highlight the unique veteran talents and contributions of Macy’s employees, visit

*Additional exclusions and restrictions apply for the pass.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Squarein San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

About Got Your 6

Got Your 6 unites nonprofit, Hollywood, and government partners to empower veterans. We believe that veterans are leaders, team builders, and problem solvers who have the unique potential to strengthen communities across the country. As a coalition, Got Your 6 works to integrate these perspectives into popular culture, engage veterans and civilians together to foster understanding, and empower veterans to lead in their communities. For more information, visit

Source: Macy’s

Macy’s Media Relations
Julie Strider, 646-429-5213
Tracy Davis, 646-429-7470

Auntie Anne’s® announces fundraising event on National Lemonade Day in support of Alex’s Lemonade Stand Foundation

Auntie Anne’s® announces fundraising event on National Lemonade Day in support of Alex’s Lemonade Stand Foundation
Auntie Anne’s® announces fundraising event on National Lemonade Day in support of Alex’s Lemonade Stand Foundation


LANCASTER, Pa. , 2016-Aug-17 — /EPR Retail News/ — Auntie Anne’s®, the world’s largest hand-rolled soft pretzel franchise, is continuing its efforts in the fight against childhood cancer with a coast-to-coast fundraising event on National Lemonade Day. On Saturday, August 20th, a portion of every sale of the pretzel maker’s famed old-fashioned lemonade will be donated to Alex’s Lemonade Stand Foundation (ALSF).

This special, one-day event is taking place in conjunction with the brand’s fifth annual in-store fundraising campaign that kicked off earlier this summer. Between now and September 11, 2016, Auntie Anne’s hopes to raise more than $500,000 to help fund childhood cancer research by encouraging guests to purchase paper pretzel ribbon icons for $1 in support of ALSF. One hundred percent of the proceeds from the ribbons will be donated to the charity. As a token of appreciation to guests who help “give hope” via the ribbon campaign, Auntie Anne’s will provide a $1 off coupon for their next purchase of any pretzel product or drink.

“From the start, Auntie Anne’s has been rooted in a culture of caring for others. Auntie Anne and Jonas Beiler founded the company in 1988 to raise funds for a family counseling center that they later opened, and this tradition of giving back continues today with our amazing Alex’s Lemonade Stand Foundation partnership,” said Heather Neary, president of Auntie Anne’s. “We are proud and honored to partner with ALSF and support the mission of the foundation’s founder, Alex Scott – a cure for childhood cancer.”

Beyond its pretzel snacks, Auntie Anne’s is well-known for its own refreshing lemonade, which is sweet enough to make any day feel like summer. Available now for a limited time, guests can try the new Wild Berry Lemonade Mixer, a refreshing beverage made with strawberries, raspberries and blackberries. Auntie Anne’s also carries an array of guest favorite lemonade mixers in assorted fun and fruity flavors including Blue Raspberry, Cherry, Mango, and Strawberry.

Both based in Southeastern Pennsylvania and known for their lemonade, Auntie Anne’s and ALSF began their partnership in 2011. Since then, Auntie Anne’s has helped ALSF raise more than $2.4 million through in-store fundraising campaigns, coin canisters, local events, and the annual Auntie Anne’s C.A.R.E.S. Charity Golf Tournament. These donations have funded more than 48,000 hours of cancer research.

About Auntie Anne’s®:
At its more than 1,600 locations around the world, Auntie Anne’s mixes, twists and bakes pretzels from scratch all day long in full view of guests. Auntie Anne’s can be found in malls, outlet centers, and Walmarts, as well as in non-traditional spaces including universities, airports, travel plazas, amusement parks, and military bases. In addition, it has extended the brand onto retailers’ shelves and also serves as a distributor for fundraising products. Available at select retailers nationwide, pretzel fans can enjoy Auntie Anne’s prepare-at-home products, from frozen Classic and Cinnamon Sugar Soft Pretzels and Pretzel Nuggets, to frozen Pretzel Dogs and Pretzel Pocket Sandwiches, to a versatile Pretzel Baking Kit. For more information, visit, or follow on Facebook, Twitter and Instagram.

About Alex’s Lemonade Stand Foundation
Alex’s Lemonade Stand Foundation (ALSF) emerged from the front yard lemonade stand of cancer patient Alexandra “Alex” Scott (1996-2004). In 2000, 4-year-old Alex announced that she wanted to hold a lemonade stand to raise money to help find a cure for all children with cancer. Since Alex held that first stand, the Foundation bearing her name has evolved into a national fundraising movement, complete with thousands of supporters across the country carrying on her legacy of hope. To date, Alex’s Lemonade Stand Foundation, a registered 501(c)3 charity, has raised more than $120 million toward fulfilling Alex’s dream of finding a cure, funding over 550 pediatric cancer research projects nationally. For more information on Alex’s Lemonade Stand Foundation, visit

Media Contact:

Chas Kurtz
Public Relations Manager
(717) 435-1612

Source: Auntie Anne’s