Gap launches limited-edition collection for GapKids created with Sarah Jessica Parker

COLLECTION WILL BE AVAILABLE TO CUSTOMERS IN STORES AND ONLINE IN SPRING 2018

NEW YORK, 2017-Dec-04 — /EPR Retail News/ — Gap announced today (12/01/2017) a new limited-edition collection created for GapKids with actor and former Gap campaign star Sarah Jessica Parker. The collection is expected to be available for purchase to customers Spring 2018 through Gap online and GapKids stores in select countries including United States, Canada, United Kingdom, France, Italy, Greater China, Hong Kong and Japan.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,600 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

About Sarah Jessica Parker

Sarah Jessica Parker is the star and executive producer of “Divorce,” which will return for a second season early next year. In February 2014, she launched “SJP by Sarah Jessica Parker”, a footwear, apparel and accessory label, with partner George Malkemus III.  The collection showcases the brand’s theme of colors acting as neutrals and encourages women to take risks and break away from fashion rules they imagine. Parker currently serves as the Vice-Chairman of the board of directors for the New York City ballet. She also served on the President’s Committee on the Arts and the Humanities under the Obama administration. Parker lives with her husband and three children in New York City. ​

MEDIA CONTACT:
press@gap.com

SOURCE: Gap Inc.

GapKids launches “Forward with” campaign highlighting people who inspire kids through confidence, Focus, Creativity and kindness

NEW YORK, N.Y., 2017-Aug-10 — /EPR Retail News/ — GapKids is celebrating kids returning to the classroom with the “Forward with” campaign and short film series by highlighting the people who help shape kids’ futures. In partnership with global content leader Lionsgate (NYSE: LGF.A, LGF.B), the final short in the series, ‘Forward with Kindness,’ is inspired by the studio’s eagerly anticipated feature film Wonder, and features star Jacob Tremblay and R.J. Palacio, author of the New York Times best seller from which the motion picture was adapted.

The GapKids ‘Forward with’ campaign is a celebration of progress. It’s about extending the idea of “dressing” beyond clothing to the traits and behaviors that will lead to kids’ success. It’s about preparing kids to advance their passions by giving them the confidence, encouragement, and support they need to go forward, and it’s about calling out some amazing parents, teachers and mentors who take the time every day to dress kids with courage, kindness and possibility.

“When you think about it, kids don’t actually go back to school, they go forward in their life,” said Gap chief marketing officer Craig Brommers. “The real-life stories that we are sharing through the video series are emotional, they are optimistic, and they are what Gap is all about.”

The campaign consists of four short films, each highlighting people who are helping advance children through positive reinforcements outside the traditional educational curriculum.

  • ‘Forward with Confidence’ features third grade teacher Jasmyn Wright who believes her students can be anything that they put their minds to and uses mantras to help build their confidence and equip them with the skills to approach any challenge with a positive mindset.
  • ‘Forward with Focus’ highlights meditation mentor Andres Gonzalez who has been breathing love and self-awareness into underserved communities as co-founder of the Holistic Life Foundation, a Baltimore based nonprofit organization committed to nurturing the wellness of children through yoga, mindfulness and self-care.
  • ‘Forward with Creativity’ puts the spotlight on art instructor Sasha Sicurella who encourages self-expression through art as the founding director of the I AM: International Foundation, a nonprofit organization that works globally to provide opportunities for children to explore their identity through art and self portrait photography.
  • ‘Forward with Kindness’ stars actor Jacob Tremblay, who plays Auggie Pullman in Lionsgate’s Wonder, and New York Times bestselling author R.J. Palacio. Wonder tells the heartwarming story of Auggie Pullman, a boy born with facial differences who can’t blend in because he was born to stand out, and teaches a classroom and community to move forward with kindness. The film opens in theaters on November 17 and features Academy Award® winner Julia Roberts and Oscar® nominee Owen Wilson. The short film draws upon the themes of acceptance, empathy and kindness in the classroom from Auggie’s inspiring story.

In addition to the short film series, GapKids is taking part in Lionsgate’s #ChooseKind movement leading up to the Wonder release in November.

Lionsgate, co-producer Walden Media, Random House Children’s Books, and GapKids are bringing the #ChooseKind movement to classrooms through the “Wonder Certified Kind Classroom” initiative, an educational program that focuses on teaching acts of kindness, acceptance, and inclusion to third through sixth grade students.

Part of this initiative includes the GapKids #ChooseKind T-Shirt Design Contest, where students will be challenged to create a visualization of what kindness and inclusion mean to them as a design activity. Eight winning designs will be produced and sold in select U.S. GapKids stores and Gap.com starting on November 13, World Kindness Day. All profits will benefit myFace and Children’s Craniofacial Association, two non-profit organizations dedicated to supporting children with craniofacial differences.

Lastly, 400 participating classrooms will be eligible for GapKids-sponsored private Wonder screenings featuring a Facebook Q&A with select cast from the film.

The “Forward with” campaign and short film series will be released throughout the month of August on Gap.com, the GapKids social channels and YouTube.com/Gap. The “Wonder Certified Kind Classroom” program will run from August 2017 through April 2018, and teachers can register to participate by visiting www.wonderkindclassroom.com.

About Gap

Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta, Intermix and Weddington Way. For more information, please visit www.gapinc.com.

About Lionsgate

The first major new studio in decades, Lionsgate is a global content platform whose films, television series, digital products and linear and over-the-top platforms reach next generation audiences around the world.  In addition to its filmed entertainment leadership, Lionsgate content drives a growing presence in interactive and location-based entertainment, gaming, virtual reality and other new entertainment technologies.  Lionsgate’s content initiatives are backed by a 16,000-title film and television library and delivered through a global licensing infrastructure.  The Lionsgate brand is synonymous with original, daring and ground-breaking content created with special emphasis on the evolving patterns and diverse composition of the Company’s worldwide consumer base.

Contact:
press@gap.com

Source: GAP Inc.

GapKids partners with ED, Ellen Degeneres’ new lifestyle brand to launch GapKids x ED

GapKids x ED is an apparel collection and social movement designed to help all girls realize they have the power to do extraordinary things

NEW YORK, 2015-8-20— /EPR Retail News/ — GapKids has partnered with ED, Ellen Degeneres’ new lifestyle brand to launch GapKids x ED, a limited edition apparel collection and campaign that encourages girls everywhere to be themselves, do what makes them happy and take pride in who they are.

Launching today (08/18/2015) in over 25 markets around the world, the collection, and supporting campaign, is rooted in the same core values that Gap brand has stood for over the past 45 years. Individualism and liberation that comes from confidently being your most authentic self are core values Gap shares with American comedian, talk show host, producer, writer and actress, Ellen DeGeneres.

The GapKids x ED campaign features six young girls who have excelled at skateboarding, drumming, robotics and entrepreneurialism, by being true to themselves, regardless of naysayers or outdated stereotypes. These girls, Alexey, Relz, Ryann, Bellatreas, Torrae and Asia, ranging in age from 7 to 12, star in the anthem film and campaign images which all provoke a feeling of strength, empowerment and pure enjoyment. Whether it is the desire to help others like Torrae who builds robotic hands for kids who need them or Alexey’s love for music and her incredible drumming skills, the campaign celebrates girls of all talents for being who they are.  The print ads, which launch in August across the United States, Canada, United Kingdom, China and Japan, as well as select international franchise markets, feature the hero campaign “selfie” image of Ellen with the six girls. In addition to print, the campaign spans outdoor, mobile, direct, social, in store and digital.

Well beyond stores, Gap is aiming to create an environment of positive social engagement.    Using the hashtag #heyworld followed by a name, a girl’s friend, mother, father or mentor can issue a call to action for social messages of encouragement and love to any girl in need of positive support, cheering her on through the power of positive words. In addition, there will be a texting opportunity to receive inspiring and encouraging messages from Ellen DeGeneres herself.

The GapKids x ED collection is built on Gap’s most loved wardrobe staples, but with an impactful twist, for girls and a selection for boys and adults as well. The collection prominently features two pieces of iconography:  the lightning bolt, a symbol of empowerment, and the speech bubble, a symbol of self-expression. Both the speech bubble and lightning bolt are inscribed throughout the collection including Graphic T-Shirts for Girl’s and Boy’s ($24.95), the Girl’s Quilted Speech Bubble Bomber Jacket ($49.95), and the Adult Zip-up Sweatshirt ($49.95), among other apparel and accessories. The entire family is invited to join in on the powerful dialogue and celebration of individuality.

“Partnering with Ellen DeGeneres represents a collaboration between two American style icons,” said Jeff Kirwan, Gap Global President. “Ellen has become a global symbol for inspiring her audiences and fans to take pride in who they are. This is a natural fit with the heritage of Gap, which has long stood for encouraging individualism. We are excited to launch this collection and at the same time come together to champion girls and boys to realize their potential.”

“I know from my own experience that nothing makes you feel better than being who you are and celebrating what makes you unique. I think if we shine a light on real girls doing incredible things, that’ll encourage other girls and boys to do incredible things,” says DeGeneres.  “This opportunity to partner with Gap and my new lifestyle brand, ED, is the perfect way to celebrate girls just for being who they are; and to encourage them to unleash their passions; whether it’s math, soccer, singing, dancing, or simply singing while dancing in their bedroom.”

The collection also encourages kids to express themselves with self-customizable clothing and accessories that they can decorate freely using fabric or chalk markers. A variety of iron-on patches are available for purchase to personalize the customer’s favorite styles, like the iconic GapKids x ED Denim Jacket ($49.95). The entire collection of over 70 pieces consists of outerwear, sweatshirts, leggings, dresses, T-shirts and accessories that all add a fun and playful look to any wardrobe, with prices ranging from $6.95 to $49.95.

In keeping with Gap’s long term focus on youth culture, and the commitment to supporting social causes that allow women to seek out their full potential, we are partnering with select girls’ organizations that share a commitment towards girls and women, including Girls Inc. (North America) and CARE (UK & Japan).

Further details on the campaign can be found at Gap.com.

About Gap
Gap is one of the world’s most iconic apparel and accessories brands and the authority on American casual style.  Founded in San Francisco in 1969, Gap’s collections are designed to build the foundation of modern wardrobes – all things denim, classic white shirts, khakis and must-have trends.  Beginning with the first international store in London in 1987, Gap continues to connect with customers online and across the brand’s about 1,700 company-operated and franchise retail locations around the world. Gap includes Women’s and Men’s apparel and accessories, GapKids, babyGap, GapMaternity, GapBody and GapFit collections.  The brand also serves value-conscious customers with exclusively-designed collections for Gap Outlet and Gap Factory Stores.  Gap is the namesake brand for leading global specialty retailer, Gap Inc. (NYSE: GPS) which includes Gap, Banana Republic, Old Navy, Athleta and Intermix. For more information, please visit www.gapinc.com.

About ED
ED is an American lifestyle brand inspired by the iconic style, values and personality of founder, Ellen DeGeneres.  With a passion for interior design, architecture and fashion, Ellen brings her unique vision to this beautifully designed, high quality collection of women’s apparel, accessories and decorative home.  The lifestyle brand is real, accessible and every product feels like a personal connection between Ellen and consumers around the world.  ED will be available exclusively on EDbyEllen.com.