Watford, United Kingdom, 2016-Oct-05 — /EPR Retail News/ — Yesterday (2nd October 2016), The Sunday Times revealed its highly anticipated Top Track 250 of private mid-market companies amongst which bathstore was ranked. Included amongst the likes of Skyscanner, Nandos and winner Virgin Active, it’s a testament to the brand’s incredible growth since its acquisition from Wolseley in 2012.
The only bathroom retailer featured in the list, bathstore delivered sales of £124M last year an 11 per cent growth year on year. The Welwyn Garden City based company has achieved consistent double-digit growth for the past four years, through a number of initiatives leading to increased sales and share of market. In 2012 bathstore introduced a fully accredited installation service, which since its launch, has gone from strength to strength, offering customers a complete bathroom solution from conception to final fit.
More recently the business invested in their Home Design Service, whereby store colleagues will visit a customer’s home to assist with the design and overall project, offering a truly personal experience. The entire store estate has also undergone an extensive refresh programme, with new store formats being rolled out in key locations.
Offering a truly omnichannel experience, bathstore has also invested heavily in its market leading website. bathstore.com is designed intuitively to support customers at every step of the journey, and mirror the in-depth expert service they would receive in store. A series of tools have been built specifically such as a new online bathroom design planner, the bathroom genie which uses a quiz format to pull together the perfect fixtures for your taste and investment, and extensive buyers guides, that all help make a complex purchase simple.
Gary Favell, CEO at bathstore, said: “In the last few years, we have placed a huge emphasis in growing the business through a number of initiatives to create a broader service offering to meet the demand we know exists within the market.
“By offering a complete bathroom solution both instore and online, along with quality products, training our colleagues to the highest level and offering an exceptional installation service, we know we’re offering the best value and service in the sector. We’re delighted to have been recognized as one of the fastest growing businesses in the UK – it’s testiament to the hard work, commitment and passion of our colleagues to deliver a best in class service.”
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