Morrisons rolls out a checkout promise to open extra checkouts when queues are building

Bradford, England, 2016-Sep-08 — /EPR Retail News/ — Today [8 September 2016] Morrisons will roll out a checkout promise that it will open extra checkouts for customers if there is more than one person ahead of them in a queue.

The pledge comes after Morrisons listened carefully to customers who said that queuing was their top frustration in supermarkets (70%) ahead of unhelpful service (67%) and poor quality products (66%).

  • Research conducted for Morrisons found the average person can only last a maximum of 6m 48s in a queue before losing their patience.
  • So, Morrisons checkout managers will now be directing customers to newly-opened checkouts when they see queues building.
  • Thousands of Morrisons staff have been trained so that they can quickly turn to operating a checkout when stores become busy.
  • Gary Mills, Morrisons Retail Director, said: “While we are proud to have one of the shortest queue times in the industry[1] we want to serve our customers better. Our new checkout promise will ensure our eleven million customers get the best shopping trip possible even as our stores become busier.”
  • Morrisons research reveals that the average British shopper spends three months of their life waiting in line[2] – the equivalent of one day a year. It also found that more than half of UK adults (56 per cent) avoid shopping at places known for queues and that two thirds (64 per cent) would leave shops rather than join queues at tills.
  • [1] Which Survey 2016
    [2] Based on average life expectancy of 87.5 years, with women at 89 and men at 86, according to Office of National Statistics National Life Tables UK: 2012-2014

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Source: Morrisons

Morrisons announces new regional management appointments

Bradford, England, 2016-Feb-19 — /EPR Retail News/ — Number of women in retail leadership team rises from one to eight.

Morrisons has reshaped the management of its stores business with 15 new appointments to the regional management that provide direction to more than 490 supermarkets.

They include Vicki Reay, formerly of Aldi, who will be the new Operations Director for the South East region and becomes the first female director of a region’s stores at Morrisons. John McAlpine will be Operations Director for the North region and arrives from Tesco. They will both report to Morrisons Group Retail Director Gary Mills alongside current Morrisons Operations Directors Miles Foster and Darren Hunter.

Below them will sit a revitalised team of Regional Managers who are a mixture of home-grown talent and professionals from elsewhere in the supermarket sector.

The number of women at this level rise from one to seven.

David Lepley, previously a Regional and Strategy Director at Asda, will be also be joining the Morrisons stores leadership team.

Clare Grainger, Morrisons Group People Director, said:

“We have appointed the most talented retail team on the market with the aim of the making core supermarkets strong again. We are also pleased that our retail management team is becoming more representative of our largely-female colleague and customer base.”

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Morrisons announces the appointment of Clare Grainger as Group HR Director

Bradford, England, 2015-8-6— /EPR Retail News/ — Clare has nearly 25 years of experience in HR and management, mostly in the retail sector with Morrisons and before that Asda. Most recently she has been Morrisons’ interim Group Retail Director and has been leading the stores business through a number of measures to improve the customer shopping trip, such as the recruitment of 5,000 new staff.

She will take up her new role in early September.

Morrisons has now made three new appointments to its Executive Committee. Darren Blackhurst joined Morrisons last month as Commercial Director from B&Q. He will head the company’s Trading and Manufacturing functions.

Gary Mills joined Morrisons last week as Group Retail Director, having previously worked for Stewarts Supermarkets and Tesco.

David Potts, Morrisons CEO, said: “Clare is a hard-working and talented director who passionately represents our people at every level. She has done a great job of leading our stores and now her focus will move to ensuring we grow, develop and attract the best talent to support our turnaround.”

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