Generation Z Seeks Enhanced Digital Shopping Experience from Retailers
Young consumers seek voice-activated ordering, curated subscriptions and automatic-replenishment shopping models
NEW YORK, 2017-Mar-06 — /EPR Retail News/ — Retailers looking to capture share of wallet and brand loyalty from the next generation of consumers – Gen Z – will need to step up their focus on new ways…
Washington, 2017-Jan-13 — /EPR Retail News/ — Despite expectations that the first “digitally native” generation would want to shop online, a new study released today (January 12, 2017) by IBM (NYSE: IBM) and the National Retail Federation found that almost all members of Generation Z prefer to shop in bricks-and-mortar stores. With the global Gen…