CANADA: Giant Tiger launches new women’s sleepwear, intimates, and basics brand, Carisma

OTTAWA, 2018-Feb-06 — /EPR Retail News/ — Giant Tiger Stores Limited, Canada’s leading discount retailer, is excited to announce the launch of their new exclusive women’s sleepwear, intimates, and basics brand, Carisma.

The launch is perfectly timed with “Galentine’s Day”; the day made popular by pop culture is an opportunity for women to celebrate the ‘gals’ in their lives who make a difference. Giant Tiger is honouring Galentine’s Day with a fun and sharable Facebook Galentine campaign featuring an exciting contest allowing women to give a shout out to their ‘gal pals’ who inspire and support them. To date, the contest has over 10,000 entries with more coming in every day.

Giant Tiger is also hosting an interactive Facebook live party on February 13 where women can learn more about the brand, share their Galentine’s stories, and have a chance to win some great prizes!

This new women’s brand includes every day essentials from bras and underwear to socks, pyjamas and slippers. Carisma is an approachable brand that combines the expression of versatility and comfort, all while delivering on the exceptional value that Giant Tiger is known for. These are the pieces women want to wear and can easily go from hectic mornings to relaxing at nights without sacrificing comfort or price.

“Carisma combines fresh, contemporary styles with quality, all at the great prices our customers know and trust,” says Brian Hession, VP Softgoods, Giant Tiger Stores Limited. “The pieces coming out of this brand are approachable and relaxed while being very on trend. Customers will love the attractive colours, the soft textures and comfortable fit in a range of sizes, including plus. It’s a brand that Canadian women can count on.”

Carisma is the continuation of a two year fashion evolution at Giant Tiger. This transformative journey through the softgoods departments began in womenswear, followed by the children’s department, and most recently menswear. Carisma is the next chapter in this fashion progression.

“Carisma celebrates women and recognizes their desire to look and feel good, starting from the basics. We want women to start their day comfortably with pieces that can take them from dawn till dusk,” says Karen Sterling, VP Marketing, Giant Tiger Stores Limited. “Giant Tiger knows the female shopper, and more specifically, the Canadian Mom is often busy and time starved.  With that in mind we’ve paid attention to creating cohesive and easy to mix-and-match collections to compliment any figure making shopping stress-free and affordable. These pieces are made for any occasion and will help carry women through their demanding schedules.”

“We have chosen to heavily promote this brand’s launch using digital and social media marketing,” adds Sterling. “Our research and customers are telling us that social media is where they are spending their limited free time. With our understanding of what is important to our core customer we feel that a concentration on social channels and conversations is the optimal way to share the news that we have reinvented the women’s basics experience at Giant Tiger.”

In light of the message around this new brand and with the core customer being Canadian women, Giant Tiger wants to ensure that it is supporting causes that are important to her. Giant Tiger has a long standing history of supporting women centric charitable organizations

and is delighted to embark on a multi- year partnership with the Canadian Women’s Foundation. Giant Tiger is committed to improving the lives of Canadian women and the $100,000 donation will help facilitate programs benefitting and empowering young women directly in communities throughout Canada.

#GTGalentine #GTCarisma

About Giant Tiger
Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 240 locations across Canada and employs over 8,300 team members. You can also shop online at gianttiger.com.  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

Join the conversation and keep up to date on all Giant Tiger news:
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store
Visit our website: www.gianttiger.com

For further information:

For media inquiries contact:

Alison Scarlett
Senior Manager
Brand Communications
Email: ascarlett@gianttiger.com

SOURCE: Giant Tiger Stores Limited

Giant Tiger supports local food banks with $35,000 donation

Giant Tiger supports local food banks with $35,000 donation

 

Helping local families in communities across Canada

OTTAWA, 2017-Dec-22 — /EPR Retail News/ — This holiday season, Giant Tiger stores are committed to fighting hunger with a donation of $35,000 to local food banks in many of the communities it calls home.

“Community giving is not just what we do at Giant Tiger, it’s an integral part of our company DNA,” says Thomas Haig, President and COO, Giant Tiger Stores Limited. “With the holiday season being a particularly busy time for food banks, it is important for our stores to give back so that all members of the community have access to safe and nutritious food.”

According to Food Banks Canada, 13 per cent of Canadians live in a state of food uncertainty. Each month, over 850,000 people turn to food banks for help; more than one-third are children and youth.

“Donating to food banks is just one of the over 1,200 community initiatives that our stores support,” says Mr. Haig. “The local impact our donations have is something we are particularly proud of.”

About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 240 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com. All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

Join the conversation and keep up to date on all Giant Tiger news:
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

For further information: For media inquiries contact:
Alison Scarlett
Manager, Brand Communications
email: ascarlett@gianttiger.com

SOURCE: Giant Tiger Stores Limited

###

Giant Tiger Honours Volunteerism and Pays Tribute to Firefighters with its 2017 Holiday commercial titled “Big Guy”

OTTAWA, 2017-Nov-20 — /EPR Retail News/ — Giant Tiger Stores Limited is honoured to have partnered with the Canadian Volunteer Fire Services Association for the creation of their 2017 Holiday commercial titled “Big Guy.”

The commercial speaks to Giant Tiger’s deep connection to the over 240 communities it calls home by paying tribute to community volunteers. Developed in association with the Canadian Volunteer Fire Services Association, Giant Tiger pays tribute to all Canadians who volunteer to make our communities safer and stronger.

“Volunteer firefighters are part of the fabric of our communities,” explains Karen Sterling, Vice President, Marketing, Giant Tiger Stores Limited. “Across the entire country, in virtually every community, men and women volunteer their time, their energy and their expertise to keep us safe. This has been particularly apparent this year with the many wildfires that have brought together volunteer firefighters from multiple communities.  As a proud Canadian retailer, it is our commitment to communities and the spirit of community, which sets us apart from the competition.”

“Giant Tiger stores are in communities across the country,” explains Troy Mutch, Vice President of the Canadian Volunteer Fire Services Association. “Each location is locally owned or operated by members of the community. Their commitment to the community mirrors that of Canada’s Volunteer Firefighters. They’re local. They’re friendly. They care. And they’re there when you need them.”

To complement the commercials, a social media campaign will be launched to thank community volunteers and help celebrate the spirit of volunteerism that is the fabric of Canadian communities.  Giant Tiger’s proudly Canadian stores support over 1,200 charities and association across Canada.

The commercials will air on national specialty TV stations as well as Tim’s TV and will have geo-targeted placement on the Weather Network.

About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on trend family fashions, groceries and everyday household needs. Known as Canada’s best kept secret, the privately held company has over 240 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com.  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

Join the conversation and keep up to date on all Giant Tiger news:

Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

Media Inquiries contact:
Alison Scarlett
Manager
Brand Communications
ascarlett@gianttiger.com

To contact the Canadian Volunteer Fire Services Association:
Troy Mutch
Vice President
troy.m@cvfsa.ca

SOURCE: Giant Tiger Stores Limited

Giant Tiger continues its successful “Inner Voice” themed advertising campaigns

Real Holiday Moments Representing Real Canadian Families

OTTAWA, 2017-Nov-15 — /EPR Retail News/ — Giant Tiger Stores Limited is excited to debut their second year of holiday commercials celebrating what truly matters; life’s precious family moments. These commercials are a continuation of the successful “Inner Voice” themed advertising campaigns.

“Each of our 2017 holiday commercials features a different mom in a heartfelt and relatable scenario,” explains Karen Sterling, Vice President of Marketing, Giant Tiger Stores Limited. “Whether mom is worrying about a child away at college, or getting ready to tell her partner they are expecting, or relieved to see her partner home safely, these scenarios speak directly to mom and her core values. Regardless of where you live, or your circumstances these moments resonate. They are a reminder that while thoughtful gift-giving is most certainly a part of the holiday season, the truly important and memorable moments have family at the centre.”

The first two commercials end with a gift-giving carousel that will change weekly. Throughout the season, they reflect an up-to-date assortment of this season’s go-to gifts available in Giant Tiger stores.  “Giant Tiger is known to be a destination for on-trend and on-budget gifts for everyone on your list and the gift-giving carousel is a way for us to highlight some of the thousands of low price gifting solutions found in store and online,” adds Sterling.

The third commercial speaks to Giant Tiger’s deep connection to the 240-plus communities it calls home by paying tribute to community volunteers. The commercial was developed in consultation with the Canadian Volunteer Fire Services Association and pays tribute to all Canadians who volunteer to make our communities safer and stronger. To complement the commercials, a social media campaign will be launched to thank community volunteers and help celebrate the spirit of volunteerism that is the fabric of Canadian communities.  Giant Tiger’s proudly Canadian stores support over 1,200 charities and association across Canada.

The commercials, developed in partnership with Yield Branding, will air on national specialty TV stations as well as Tim’s TV and will have geo-targeted placement on the Weather Network.

About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on trend family fashions, groceries and everyday household needs. Known as Canada’s best kept secret, the privately held company has over 240 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com.  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

Join the conversation and keep up to date on all Giant Tiger news:
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

About Yield: Yield is a strategic + creative boutique, delivering richer brand experiences using human behaviour as the catalyst to drive higher performance.

For further information: For media inquiries contact:
Alison Scarlett
Manager
Brand Communications
ascarlett@gianttiger.com

SOURCE: Giant Tiger Stores Limited

Giant Tiger opens new store in Brampton, Ontario

OTTAWA, 2017-Nov-07 — /EPR Retail News/ — On Saturday November 4th, Giant Tiger will celebrate the official opening of a new store in Brampton, Ontario.

The brand new 25,300 square foot Giant Tiger will be located at 499 Main Street South, Unit 123. Giant Tiger stores are stocked with affordable, on-trend home and family fashions, brand-name groceries, and everyday necessities at low prices. Giant Tiger is committed to saving Canadians time and money through our lower prices, flyer program, and our ad match guarantees. For you. For less. Every day!

The grand opening will be a fun-filled day with plenty of free activities for customers of all ages, including a charity BBQ, strolling entertainment, free face painting, promotional and gift card giveaways, and of course, a visit from Friendly, the Giant Tiger. There will also be Giant Value product sampling for all to enjoy.

As a community proud retailer, Giant Tiger Stores Limited and store manager Marco Costa will be making a charitable donation to support the Peel Children’s Aid Foundation and the store will be hosting a charity BBQ with proceeds going to the local Knights Table.

For more information regarding the grand opening plans, visit the store’s Facebook page at: www.facebook.com/GTBrampton/

WHAT: Giant Tiger Brampton Grand Opening
WHERE: 499 Main Street South, Unit 123
WHEN:Saturday November 4, 2017
7:30 a.m.: Speeches, ribbon-cutting and charitable recipient’s presentation
8:00 a.m.: Giant Tiger Brampton officially opens
10:00 a.m. – 2:00 p.m.: Charity-run BBQ for Knights Table
9:30 a.m. – 3:30 p.m.: Strolling entertainment
10:00 a.m. – 2:00 p.m.: Giant Value food sampling

About Brampton’s newest Giant Tiger:

  • 25,300 square feet
  • Hours of operation: Monday to Saturday 8:00 a.m. – 9:00 p.m., Sunday 9:00 a.m. – 6:00 p.m.

About Giant Tiger
Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 235 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com.  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #ForYouForLess #GTCommunityProud #GTCanadaProud

Join the conversation and keep up to date on all Giant Tiger news:
Like us on Facebook: Giant Tiger
Follow us on Instagram:  @Gianttigerstore

Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

For further information: For media inquiries contact:
Alison Scarlett
Manager
Brand Communications
email: ascarlett@gianttiger.com

SOURCE: Giant Tiger Stores Limited

CANADA: Giant Tiger to open new store in Bedford, Nova Scotia on Saturday, October 21

Celebrate fun and savings for the whole family

OTTAWA, Canada, 2017-Oct-23 — /EPR Retail News/ — Giant Tiger will celebrate the official opening of a new store in Bedford, Nova Scotia, on Saturday, October 21.

The brand new 24,000 square foot Giant Tiger will be located at 1658 Bedford Highway. Giant Tiger stores are stocked with affordable, on-trend home and family fashions, brand-name groceries, and everyday necessities at low prices. Giant Tiger is committed to saving Canadians time and money through our low prices, flyer program and our ad match guarantees. For you. For less. Every day!

The grand opening will be a fun-filled day with plenty of free activities for customers of all ages. There will be strolling entertainment, free face-painting, promotional and gift card giveaways and, of course, a visit from Friendly, the Giant Tiger. There will also be Giant Value product sampling for all to enjoy.

As a community-proud retailer, Giant Tiger Stores Limited and store manager Ben Blanchard will be making a charitable donation to support MADD Halifax and there will be a charity BBQ with all proceeds benefiting Big Brothers Big Sisters.

For more information regarding the grand opening plans, visit the store’s Facebook page at: https://www.facebook.com/GTBedford

WHAT: Giant Tiger Bedford grand opening
WHERE: 1658 Bedford Highway
WHEN: Saturday, October 21, 2017
7:30 a.m.: Speeches, ribbon-cutting and charitable recipient cheque presentation
8 a.m.: Giant Tiger Bedford officially opens
9 a.m. – 12 p.m.: Razzmatazz for kids
10 a.m. – 3p.m.: Charity BBQ
12:30 p.m. – 3:30 p.m.Strolling entertainment featuring fun children’s characters

About Bedford’s newest Giant Tiger:

  • Manager: Ben Blanchard
  • 24,000 total square feet
  • Hours of operation: Monday to Saturday 8 a.m. – 9 p.m., Sunday 10 p.m. – 6 p.m.

About Giant Tiger
Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 235 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com.  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #ForYouForLess #GTCommunityProud #GTCanadaProud

Join the conversation and keep up to date on all Giant Tiger news:
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

SOURCE Giant Tiger Stores Limited

For further information: For media inquiries contact: Alison Scarlett, Manager, Brand Communications | email: ascarlett@gianttiger.com

CANADA: Giant Tiger unveils its new distribution centre to Edwardsburgh/Cardinal township

Canada’s leading discount retailer hosts welcome event in Johnstown Industrial Park

OTTAWA, CA, 2017-Oct-03 — /EPR Retail News/ — Giant Tiger Stores Limited, the leading Canadian owned family discount retailer, is hosting a fun-filled welcome event to introduce its new state-of-the-art distribution centre to the township of Edwardsburgh/Cardinal and its surrounding communities. The new facility occupies approximately 600,000 square feet of warehouse and office space and will phase in operations starting January 2018.

“We are very excited to be operating in the Edwardsburgh/Cardinal township. From the moment we broke ground everyone has been so welcoming,” said Mike Quinn, Vice President, Warehousing and Distribution at Giant Tiger. “Our warehouse staff are very excited about the new facility. It has been designed to be a state-of-the art distribution centre that is very much centered around our people. From the bright natural light, to the gym and games room and the friendly apple orchard, this facility is a reflection of the Giant Tiger brand; friendly, community-centric and people-focused.”

During the event on September 30th members of the community will get to tour the facility and chat with Giant Tiger staff about the logistics of this state-of-the-art distribution centre. “Our new distribution centre is part of the overall growth strategy for Giant Tiger,” explains Thomas Haig, President and COO. “Everything from land selection to the configuration of racking and machinery has been carefully considered. Perhaps one of the most exciting components is that people will be able to see the new robotic system, which will help complement and add efficiencies and safety measures to our operations.”

The day will begin with welcome speeches and a ribbon cutting ceremony. Members of Giant Tiger’s executive team, including President and COO Thomas Haig, will be joined by members of the municipality, including Edwardsburgh/Cardinal Mayor Patrick Sayeau, MPP Steve Clark and MP Gord Brown. Scott Reid, on behalf of the founding family, will also be in attendance.

The event is entirely family-friendly and includes a facility sneak peak, all-day musical performances and shows on the mainstage, a charity BBQ, a kids’ zone with face painting and opportunities for families to get close to construction vehicles with our Touch a Truck area.

“We can’t wait for the community to come and celebrate with us,” adds Mike Quinn. “This has been a major project for Giant Tiger and is evidence of how committed we are to growth and development. It is giving us the space and technology we require to meet the needs of our expanding store count across Canada.”

The new Giant Tiger distribution centre is scheduled to be fully operational by summer 2018.

About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best kept secret the privately held company has over 235 locations across Canada and employs over 8,300 team members. All Giant Tiger locations are locally owned or operated by a team member who knows the community. Giant Tiger Stores Limited donates $2 million annually to charities and agencies directly in our communities. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #ForYouForLess #GTCommunityProud #GTCanadaProud

Join the conversation and keep up to date on all Giant Tiger news: 
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

SOURCE Giant Tiger Stores Limited

For further information: For media inquiries contact: Alison Scarlett, Manager, Brand Communications, ascarlett@gianttiger.com

Giant Tiger announces the relaunch of its menswear lines — Mountain Ridge, Rivet61, ACX Active and Tradesmax Pro

Casual. Always Comfortable. (CNW Group/Giant Tiger Stores Limited)

Collections offer casual and on-trend fashions that won’t stretch your budget

#FORHIMFORLESS

OTTAWA, Canada, 2017-Sep-08 — /EPR Retail News/ — Giant Tiger Stores LimitedCanada’s leading discount retailer, is excited to announce the relaunch of its menswear lines. Mountain Ridge, Rivet61, ACX Active and Tradesmax Pro are available exclusively at Giant Tiger stores across Canada. These four brands deliver on customer needs with an impressive combination of comfortable fit and on-trend fashion, all at exceptional value.

“The relaunching of our exclusive men’s lines is part of the overall soft goods evolution at Giant Tiger,” explains Thomas Haig, President and COO, Giant Tiger Stores Limited. “Over a year ago, this journey in our fashion departments began in womenswear, followed by the children’s department, and our customers responded favourably. Relaunching the shopping experience for men is a continuation of our retail story.”

Being on trend and comfortable in clothing suited to the demands of life is what Giant Tiger strives for. “Our buyers travel the world to ensure that our fashion brands are perfectly on trend, while maintaining the quality and low price philosophy that Giant Tiger is known for,” says Brian Hession, VP Softgoods, Giant Tiger Stores Limited. “We recognize that Canadian men need versatile fashions that will take them not only through their day to day but beyond.”

“Giant Tiger’s new brands are inspired by real Canadian men and their day-to-day needs. From work to play, Mountain Ridge, Rivet61, ACX and Tradesmax Pro have everything men need all at prices that are affordable,” says Karen Sterling, VP Marketing, Giant Tiger Stores Limited. “We recognize that Canadian customers are time-starved and so each brand has its own fashion house with clearly distinctive brands and styles. This ensures that when shopping you can easily create outfits and looks that are versatile and comfortable. Our shoppers want to be able to shop for multiple pieces quickly and efficiently.”

Each line is available online at gianttiger.com. With convenient ship to home or ship to your local store, shopping has never been easier or more affordable.

The brand positioning of each line answers the need of casual style for men and the assortment can take him from work to parent-teacher interviews to sporting events and hanging out.

Mountain Ridge Always Casual. Always Comfortable.

The pieces are designed for versatility and can easily be mixed and matched to create a multi-purpose wardrobe. The Mountain Ridge line encompasses men’s basics, layering pieces such as fleece-lined hoodies, all-purpose pants and outwear.

  • Trend Alert! Look for plaids, fleece-lined “shackets,” stretch twill 5 pocket pants and mixed yarn tees.

*NEW Rivet61 Always Stylish. Always Relaxed.

Rivet61 is a new brand at Giant Tiger stores and one we are sure our customers will view as a go-to label for stylish detail and pieces that stand out. The Rivet61 man has a relaxed urban style. He appreciates being on trend but looks for pieces that can carry him from day to night and from season to season. With Rivet61, it is truly all about the details.

Trend Alert! This fall, pieces will be influenced by the very popular military, moto and western trends. Look for on trend items like the stretch twill jogger pants, printed Henley tees and tattoo shirts.

ACX Active 

Inspired by the latest trends in athleisure fashion, this line can be found in womenswear, children and in the men’s fashion houses at Giant Tiger. From leisure to exercising, ACX Active is stylish athleisure wear that keeps up the fast-paced life of Canadian families.

  • Trend Alert! This fall it is all about form and function. Pieces include lined pockets, breathable fabric and stylish ruching.

Tradesmax Pro

Tradesmax Pro is Giant Tiger’s workwear brand. Pieces offer superior fit and durability and meet CSA requirements. From multiple reinforced pockets to the warm and cozy fleece-lined pieces, Tradesmax Pro is designed to let you be comfortable and move while on the job site.

  • Trend Alert! Safety is always stylish so look for CSA tags throughout!

About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 235 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com. All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud #ForHimForLess

Join the conversation and keep up to date on all Giant Tiger news:

Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

SOURCE Giant Tiger Stores Limited

For further information: For media inquiries contact: Alison Scarlett, Senior Manager, Brand Communications ascarlett@gianttiger.com

Giant Tiger to celebrate Canada’s 150 at Major’s Hill Park this weekend

Visit us for a weekend of Canada Day fun!

OTTAWA, Canada, 2017-Jun-30 — /EPR Retail News/ — As the all-Canadian discount retailer of choice, Giant Tiger will be busy celebrating its roots and ringing in Canada’s biggest birthday yet in our special event space at Major’s Hill Park this weekend.

As a proud Canadian company, Giant Tiger is excited to be a sponsor of Canada Day in the capital to celebrate Canada’s 150! We will be located in Major’s Hill Park Friday, June 30th through Sunday, July 2nd and will be changing up our activation space with new and exciting activities each day to match the overall Canada 150 event programming.

From our comfy cozy GT lounge with samples, contests and an interactive mural artist on Friday night to the nation’s largest party on Saturday, July 1st to kid-spirational hip-hop lessons and a chance to meet and learn from Luca “Lazylegz” Patuelli, whose message of inclusion and perseverance will be a huge draw for the WE day celebrations, Giant Tiger has something for everyone!

We invite you to join us. Let’s share stories of what it means to be Canadian. Hope to see you there!

Friday, June 30th
4-7 pmLive muralist will transform our space with a #GTCanadaProud mural
4-7 pmOur DJ will spin Canadian classics
4-10 pm: Relax in our Giant Tiger Comfy Cozy Lounge featuring décor and seating from Giant Tiger
4-10 pm: Popcorn sampling throughout the evening
4-10 pm: Grab your friends and take a picture in our photo booth with themed props – don’t forget to hashtag #GTCanadaproud

Saturday, July 1st
9-6 pmChildren’s games
9-6 pmMr. Freeze slush sampling throughout the day
9-6 pmGrab your friends and take a picture in our photo booth with Canadian themed props

Sunday, July 2nd – WE DAY in the Capital
We will be teaming up with The Flava Factory, a dance studio in Ottawa dedicated to teaching and promoting inclusive urban dance styles. Their goal is to provide and promote a healthy and positive atmosphere for creative expression.
9:45 am10:30 am11:15 am, and 12:15 am: Popping and hip hop lessons to children
9-5 pm: Live DJ
1-1:45 pm Welcome speech and demonstration from Luca “Lazylegz” Patuelli
Luca is a world renowned dancer from Montreal who suffers from arthrogryposis, his life motto is: “Adapt, stay positive, and learn to do things your own way.”
1:45-4:45 pm2 vs. 2 all ages dance battle

For more information on all of the Heritage Canada 150 events please visit https://www.canada.ca/en/canadian-heritage/campaigns/canada-day.html

About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best kept secret the privately held company has over 225 locations across Canada and employs over 8,000 team members. All Giant Tiger locations are locally owned or operated by a team member who knows the community. Giant Tiger Stores Limited donates $2 million annually to charities and agencies directly in our communities. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

Join the conversation and keep up to date on all Giant Tiger news: 
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

SOURCE Giant Tiger Stores Limited

For further information: For media inquiries contact: Alison Scarlett, Manager, Brand Communications | ascarlett@gianttiger.com

Giant Tiger launches its new spring/summer campaign

OTTAWA, 2017-May-10 — /EPR Retail News/ — Giant Tiger Stores Limited is launching its new spring/summer commercials today (May 8, 2017) with the continuation of the “Inner Voice” campaign. The marketing campaign will continue to use a woman’s inner voice to create positive empowerment and self-acceptance messages while highlighting the great styles and prices Giant Tiger is known for.  Each TV ad focuses on Giant Tiger’s private label women’s fashion lines and ends with the tagline, “confidence looks good on you.”

“Our objective is to continue to elevate our exclusive, private label brands, lily morgan and mySTYLE, by creating mass consumer awareness,” explains Karen Sterling, Vice President of Marketing, Giant Tiger Stores Limited. “These commercials and our spring/summer marketing campaign are part of the overall evolution of a beloved and iconic Canadian retailer. They demonstrate that Giant Tiger not only ‘gets’ Canadian women but respects her by developing a campaign in which the protagonists are authentic and relatable.”

Each ad tells the story of one woman realizing that the key to looking great and feeling great is self-confidence. Giant Tiger used insight and feedback received on the previous “inner voice” commercials to expand on concepts that resonate with Giant Tiger’s core customer, the busy, time-starved mom.

In the lily morgan ad, “Girlfriends,” two women support their friend to try to do something courageous and new. The power of friends and confidence is highlighted with stylish “going out” lily morgan fashions at incredible value. In the “Wannabe” ad, the main character dressed on trend and casually in mySTYLE, realizes that she has become the woman she has always wanted to be.

Giant Tiger worked with Yield Branding on the creative concepts and execution of this commercial campaign. “Yield is thrilled to once again be working with Giant Tiger,” said Ted Nation, President of Yield Branding. “As Giant Tiger continues to expand in new markets, clearly communicating the brand and value proposition is key to their business growth and continued success.”

The “Confidence Looks Good on You” ads will be running from May 8th until June 25th on specialty TV stations and digital outlets.

For a full listing of communities in which Giant Tiger will be opening soon, please visit https://www.gianttiger.com/category/aboutgt/community/store-openings.do

About Yield Branding: Yield is a strategic + creative boutique, delivering richer brand experiences using human behaviour as the catalyst to drive higher performance.

About Giant Tiger:

Giant Tiger is the leading Canadian owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best kept secret the privately held company has over 225 locations across Canada and employs over 8,000 team members. All Giant Tiger locations are locally owned or operated by a team member who knows the community. Annually Giant Tiger Stores Limited donates $2 million to charities and agencies directly in our communities. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless

Join the conversation and keep up to date on all Giant Tiger news:
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store

Media Inquiries :

Alison Scarlett
Manager
Brand Communications
ascarlett@gianttiger.com

SOURCE: Giant Tiger Stores Limited

CANADA: Giant Tiger to open its newest location in Nova Scotia on October 21, 2017

OTTAWA, 2017-Apr-04 — /EPR Retail News/ — Giant Tiger Stores Limited is pleased to announce the opening of its newest location in Nova Scotia. This new store in Bedford will be located at 1658 Bedford Highway and will occupy approximately 23,500 square feet of retail space. It is scheduled to open on October 21, 2017.

“We are thrilled to be bringing another Giant Tiger to Nova Scotia,” says Thomas Haig, President and COO of Giant Tiger Stores Limited. “We are confident that we have answered the needs of the community and that our unique shopping experience with friendly customer service will continue to make Giant Tiger the one-stop shop for everyone in this area.”

Giant Tiger is proud to make a difference in the communities we call home by building lasting relationships with local organizations to benefit causes that directly affect customers and communities. Giant Tiger Stores Limited donates more than $2 million annually to more than 700 community associations and charities across Canada. Giving back is deeply rooted in the corporate culture and makes Giant Tiger a community-proud retailer.

As the Canadian discount retailer of choice, Giant Tiger is committed to saving Canadians time and money through everyday low prices, an incredible flyer program, ad match guarantee and a focus on exceptional customer service. For you. For less.

A grand opening and community event will be planned to celebrate this new location.  To keep up to date on the new store development, follow us on Facebook at:
facebook.com/GTBedford

For a complete listing of communities where Giant Tiger is soon to open, visit NEW STORES

About Giant Tiger
Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 225 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com.  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

Join the conversation and keep up to date on all Giant Tiger news:
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store
Visit our website: gianttiger.com

Media inquiries contact:
Alison Scarlett
Manager
Brand Communications
email: ascarlett@gianttiger.com

SOURCE: Giant Tiger Stores Limited

CANADA: Giant Tiger to open second location in Mississauga on November 4, 2017

CANADA: Giant Tiger to open second location in Mississauga on November 4, 2017

 

OTTAWA, 2017-Apr-04 — /EPR Retail News/ — Giant Tiger Stores Limited is pleased to announce the opening of a second location in Mississauga. This new store will be located at 1131 Dundas Street West and will occupy approximately 27,300 square feet of retail space. It is scheduled to open on November 4, 2017.

“We are very excited to be expanding in Mississauga,” says Thomas Haig, President and COO of Giant Tiger Stores Limited. “The City of Mississauga has shown Giant Tiger much support throughout the years and having a second location will be a great complement to the Giant Tiger family of stores.”

Giant Tiger is proud to make a difference in the communities we call home by building lasting relationships with local organizations to benefit causes that directly affect customers and communities. Giant Tiger Stores Limited donates more than $2 million annually to more than 700 community associations and charities across Canada. Giving back is deeply rooted in the corporate culture and makes Giant Tiger a community-proud retailer.

As the Canadian discount retailer of choice, Giant Tiger is committed to saving Canadians time and money through everyday low prices, an incredible flyer program, ad match guarantee and a focus on exceptional customer service. For you. For less.

A grand opening and community event will be planned to celebrate this new location.  To keep up to date on the new store development, follow us on Facebook at: facebook.com/GTMississauga

For a complete listing of communities where Giant Tiger is soon to open, visit NEW STORES

About Giant Tiger
Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 225 locations across Canada and employs over 8,000 team members. You can also shop online at gianttiger.com.  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

Join the conversation and keep up to date on all Giant Tiger news:
Like us on Facebook: Giant Tiger
Follow us on Instagram: @Gianttigerstore
Follow us on Twitter: @GTBoutique
Subscribe to our YouTube channel: Giant Tiger Store
Visit our website: gianttiger.com

Media inquiries contact:
Alison Scarlett
Manager
Brand Communications
email: ascarlett@gianttiger.com

SOURCE: Giant Tiger Stores Limited

###

Giant Tiger broaden its appeal to customers with launch of three new children’s private label brands later this month

Ottawa, Canada, 2016-Aug-15 — /EPR Retail News/ — Giant Tiger is stepping up its game to woo a wider audience of price-conscious customers. In June, the Ottawa-based discount chain launched three new private label women’s fashion brands: Lily Morgan, MyStyle and ACX Active. The lines were promoted with Giant Tiger’s first-ever national advertising campaign, created by Yield Branding. Later this month, Giant Tiger is launching three new children’s private label brands. The moves follow a major store-remodelling program, which launched in 2013. Marketing spoke with vice-president of marketing Karen Sterling about how Giant Tiger is aiming to broaden its appeal and why discount has gone mainstream.

What’s driving the changes at Giant Tiger?
We’re always inspired by our customer. There was a tremendous amount of research done to really understand her lifestyle and needs. This is our time-starved mom who is also the CFO of her family. She really is focused on meeting her family’s needs and she’s looking for value and simplicity. If you can make her life easier, then it’s a win. And so, we took that insight and brought it into the stores. Over the past number of years, the company has been redesigning the stores to make it a much simpler, easier, one-stop shop. We’ve widened aisles, we’ve cleaned it up, we’ve removed a lot of the clutter and we’ve made it easy.

What was the thinking behind Giant Tiger’s first national marketing campaign?
We have retail flyers that show people the individual products and pricing. We needed to create a more engaging relationship with our customers… The campaign talks to a woman’s positive inner voice that reflects what’s important to her—be it herself, her acceptance of self, and important relationships with her partner and friends. Our customers, certainly via social media, have been overwhelmingly positive [about the campaign]. Our ACX Active line had a very body positive message that was well received. And people saw themselves—they saw real women in real situations, so we drove a lot of traffic into stores.

How will you get customers to think about Giant Tiger as a fashion destination?
There are two different target audiences. We’re in a lot of smaller towns and suburban communities, and many of our customers know our store. This is where we need to marry our store offering, our marketing and our in-store merchandising so that it becomes very apparent as they walk through the store what we’re offering. But, there are also people who don’t know our stores and we have really upgraded our overall store experience, the quality throughout the store, and what we offer. It’s about creating awareness and enough curiosity for them to say, ‘I didn’t know Giant Tiger had that, I should go there and check it out.’ And it’s really about driving their interest to explore our stores.

What is Giant Tiger doing on the ecommerce front?
While we carry thousands of products, our stores are only 16,000 to 25,000 square feet. So, we looked at ecommerce as a way of extending our aisle and we have an additional 6,000 products online that all have the same value proposition… Interestingly enough, we’ve had a lot of traction on the recent launch of ‘pick up in store’ because no one wants to wait at home for packages.

In looking at recent retail studies, one theme that always emerges is consumers are increasingly value conscious, so there’s a big opportunity for discount retailers. Is there a sense within the organization that you have to seize this opportunity?
I think that positioning of providing incredible value to customers has always been in our corporate DNA. That has been the founding principle for us. I think the difference now is everybody is budget-conscious. This is not a fringe or a low-income [market]—this is mainstream. Everybody is looking for value. We never take it for granted. We have very tough competition, so we always have to keep innovating, look for new ways to reduce costs and provide more customer value. So, yes, now is an opportune time for us to take advantage of that and expand the awareness of our brand. And that’s why you’ve seen the national campaign, and we plan to do more advertising, more private brands and more national brands at our stores. I think we have very exciting, positive growth momentum and we’re going to keep fuelling that with innovation.

About Giant Tiger:
In 1961, Giant Tiger Stores Limited opened its first store in Ottawa. The business was started with a very simple idea – keep the cost of operation low and sell a large volume of merchandise at everyday low prices. It is the adherence to this idea that has allowed Giant Tiger to grow to over 200 stores.

In 1968, another simple idea was incorporated into the Giant Tiger formula – franchising! Today most of our stores are franchised so our valued customers will be better served by having the owner in the store. Giant Tiger franchise owners become members of the community, sharing community concerns and serving community needs. Giant Tiger also helps to bring communities together. In 2014, Giant Tiger donated more than $2 million to more than 700 local associations and charities across Canada.

Giant Tiger offers a large assortment of casual clothing and footwear for the entire family including many of the latest fashion items at the lowest possible price. The identical quality and fashion items offered by major chain stores are sold at Giant Tiger often at remarkably lower prices. In addition, Giant Tiger provides everyday needs for families in groceries, confectionery, pet food, cleaning supplies, housewares, stationery, toys and health and beauty products.

Giant Tiger checks out as Canada’s low price Giant with our low prices every day, Ad Match Guarantee, Clawbacks throughout the store and our no time limit return policy. For more information about the company, please visit www.gianttiger.com , join us on Facebook at www.facebook.com/gianttiger or follow us on Twitter @GTboutique and on Four Square Giant Tiger Stores.

Media Contact:

Alison Scarlett
Manager, Public Relations and Community Activation

###

Giant Tiger broaden its appeal to customers with launch of three new children’s private label brands later this month
Giant Tiger broaden its appeal to customers with launch of three new children’s private label brands later this month

 

Source: Giant Tiger