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Giant Tiger Honours Volunteerism and Pays Tribute to Firefighters with its 2017 Holiday commercial titled “Big Guy”

OTTAWA, 2017-Nov-20 — /EPR Retail News/ — Giant Tiger Stores Limited is honoured to have partnered with the Canadian Volunteer Fire Services Association for the creation of their 2017 Holiday commercial titled “Big Guy.”

The commercial speaks to Giant Tiger’s deep connection to the over 240 communities it calls home by paying tribute to community volunteers. Developed in association with the Canadian Volunteer Fire Services Association, Giant Tiger pays tribute to all Canadians who volunteer to make our communities safer and stronger.

“Volunteer firefighters are part of the fabric of our communities,” explains Karen Sterling, Vice President, Marketing, Giant Tiger Stores Limited. “Across the entire country, in virtually every community, men and women volunteer their time, their energy and their expertise to keep us safe. This has been particularly apparent this year with the many wildfires that have brought together volunteer firefighters from multiple communities.  As a proud Canadian retailer, it is our commitment to communities and the spirit of community, which sets us apart from the competition.”

“Giant Tiger stores are in communities across the country,” explains Troy Mutch, Vice President of the Canadian Volunteer Fire Services Association. “Each location is locally owned or operated by members of the community. Their commitment to the community mirrors that of Canada’s Volunteer Firefighters. They’re local. They’re friendly. They care. And they’re there when you need them.”

To complement the commercials, a social media campaign will be launched to thank community volunteers and help celebrate the spirit of volunteerism that is the fabric of Canadian communities.  Giant Tiger’s proudly Canadian stores support over 1,200 charities and association across Canada.

The commercials will air on national specialty TV stations as well as Tim’s TV and will have geo-targeted placement on the Weather Network.

About Giant Tiger
Giant Tiger is the leading Canadian owned family discount store, committed to providing on trend family fashions, groceries and everyday household needs. Known as Canada’s best kept secret, the privately held company has over 240 locations across Canada and employs over 8,000 team members. You can also shop online at  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

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Media Inquiries contact:
Alison Scarlett
Brand Communications

To contact the Canadian Volunteer Fire Services Association:
Troy Mutch
Vice President

SOURCE: Giant Tiger Stores Limited

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