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CANADA: Giant Tiger launches new women’s sleepwear, intimates, and basics brand, Carisma

OTTAWA, 2018-Feb-06 — /EPR Retail News/ — Giant Tiger Stores Limited, Canada’s leading discount retailer, is excited to announce the launch of their new exclusive women’s sleepwear, intimates, and basics brand, Carisma.

The launch is perfectly timed with “Galentine’s Day”; the day made popular by pop culture is an opportunity for women to celebrate the ‘gals’ in their lives who make a difference. Giant Tiger is honouring Galentine’s Day with a fun and sharable Facebook Galentine campaign featuring an exciting contest allowing women to give a shout out to their ‘gal pals’ who inspire and support them. To date, the contest has over 10,000 entries with more coming in every day.

Giant Tiger is also hosting an interactive Facebook live party on February 13 where women can learn more about the brand, share their Galentine’s stories, and have a chance to win some great prizes!

This new women’s brand includes every day essentials from bras and underwear to socks, pyjamas and slippers. Carisma is an approachable brand that combines the expression of versatility and comfort, all while delivering on the exceptional value that Giant Tiger is known for. These are the pieces women want to wear and can easily go from hectic mornings to relaxing at nights without sacrificing comfort or price.

“Carisma combines fresh, contemporary styles with quality, all at the great prices our customers know and trust,” says Brian Hession, VP Softgoods, Giant Tiger Stores Limited. “The pieces coming out of this brand are approachable and relaxed while being very on trend. Customers will love the attractive colours, the soft textures and comfortable fit in a range of sizes, including plus. It’s a brand that Canadian women can count on.”

Carisma is the continuation of a two year fashion evolution at Giant Tiger. This transformative journey through the softgoods departments began in womenswear, followed by the children’s department, and most recently menswear. Carisma is the next chapter in this fashion progression.

“Carisma celebrates women and recognizes their desire to look and feel good, starting from the basics. We want women to start their day comfortably with pieces that can take them from dawn till dusk,” says Karen Sterling, VP Marketing, Giant Tiger Stores Limited. “Giant Tiger knows the female shopper, and more specifically, the Canadian Mom is often busy and time starved.  With that in mind we’ve paid attention to creating cohesive and easy to mix-and-match collections to compliment any figure making shopping stress-free and affordable. These pieces are made for any occasion and will help carry women through their demanding schedules.”

“We have chosen to heavily promote this brand’s launch using digital and social media marketing,” adds Sterling. “Our research and customers are telling us that social media is where they are spending their limited free time. With our understanding of what is important to our core customer we feel that a concentration on social channels and conversations is the optimal way to share the news that we have reinvented the women’s basics experience at Giant Tiger.”

In light of the message around this new brand and with the core customer being Canadian women, Giant Tiger wants to ensure that it is supporting causes that are important to her. Giant Tiger has a long standing history of supporting women centric charitable organizations

and is delighted to embark on a multi- year partnership with the Canadian Women’s Foundation. Giant Tiger is committed to improving the lives of Canadian women and the $100,000 donation will help facilitate programs benefitting and empowering young women directly in communities throughout Canada.

#GTGalentine #GTCarisma

About Giant Tiger
Giant Tiger is the leading Canadian-owned family discount store, committed to providing on-trend family fashions, groceries and everyday household needs. Known as Canada’s best-kept secret, the privately held company has over 240 locations across Canada and employs over 8,300 team members. You can also shop online at  All Giant Tiger locations are locally owned or operated by a team member who knows the community. The friendly stores with the iconic yellow logo are not only where Canadians shop more and spend less, but also are proud to be known as retailer of choice. #foryouforless #GTcommunityproud #GTCanadaproud

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Alison Scarlett
Senior Manager
Brand Communications

SOURCE: Giant Tiger Stores Limited

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