NRF’s Gift Card Spending Survey reveal that those planning to buy gift cards will spend slightly less on average this year

WASHINGTON, 2015-11-18 — /EPR Retail News/ — While gift cards remain the most requested holiday gift, they seem to have fallen off consumers’ shopping lists this year. Torn between the love of a great deal and settling for a gift card, the latest National Retail Federation’s Gift Card Spending Survey found that those planning to buy gift cards will spend slightly less on average ($153.08 vs. $172.74 last year), the first drop in average spending since 2009. Total spending is expected to reach $25.9 billion.*

In NRF’s first holiday survey released in October, 58.8 percent of shoppers said that they would like to receive a gift card, making them the most requested gift item nine years in a row.

“Retailers’ early promotions and exclusive offerings have made it easier for consumers to find everything they need without having to consider raiding the gift card rack,” said NRF President and CEO Matthew Shay. “That said, there is an interesting disconnect between gift givers and gift recipients this year as gift cards still top millions of Americans’ wish lists.”

“Regardless, there’s no question that early birds and procrastinators alike will still look to gift cards to help make the holidays bright,” continued Shay.

According to the survey, shoppers plan to spend an average of $44.83 per card. Adults 65+ who plan to buy at least one card will spend the most overall, spending an average of $186.44; this same age group will also spend the most per card ($47.88). Again this year, men plan to spend more than women on gift cards ($162.01 vs. $144.62 respectively).

Of those who plan to buy at least one card, half (50.4%) understand the practicality of the cards and said they will buy gift cards because they allow the recipients to select their own gift. Nearly one-quarter of shoppers (24.7%) plan to guy gift cards because they know they are easier and faster to buy than traditional gifts and 5.6 percent said gift cards are easier to mail and ship to out-of-town family and friends.

“After years of exchanging gift cards over the holiday season, consumers may want to try to avoid the potential awkward exchange when the card they’ve given their loved ones are worth less or more than the one they’ve received,” Prosper’s Principal Analyst Pam Goodfellow said. “However, there will always be an appetite for gift cards, especially with procrastinators who will wrap up their shopping in the final hours.”

With an abundance of purchase options, department stores, restaurants and coffee shops are the top choices for the majority of holiday shoppers. According to the survey, 34.8 percent of shoppers will treat their loved ones to a meal at a restaurant, and 34.4 percent will pick up a gift card for a department store. One in five (20.1%) will choose a gift card for a coffee shop, 17.2 percent will opt for an entertainment gift card such as for movies or sporting events, and 15.8 percent will choose an electronics store.

About the Survey
The NRF 2015 Gift Card Spending Survey was designed to gauge consumer behavior and shopping trends related to the winter holidays. The survey polled 7,172 consumers and was conducted for NRF by Prosper Insights & Analytics, November 3-10, 2015. The consumer poll has a margin of error of plus or minus 1.2 percentage points.

Prosper Insights and Analytics delivers executives timely, consumer-centric insights from multiple sources. As a comprehensive resource of information, Prosper represents the voice of the consumer and provides knowledge to marketers regarding consumer views on the economy, personal finance, retail, lifestyle, media and domestic and world issues.

NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life-long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.

Treacy Reynolds
(855) NRF-Press

H&M Conscious Foundation will donate 5% of the total amount of each gift card purchased at H&M to UNICEF

This year’s holiday campaign at H&M will have a giving theme, where customers will be able to contribute. For every purchased gift card at H&M, the H&M Conscious Foundation will donate 5% of the total gift card amount to UNICEF. The donation will provide vulnerable children in Myanmar with quality education.

STOCKHOLM, SWEDEN,  2015-11-6 — /EPR Retail News/ — Only 64% of children aged 5-17 years are attending school in Myanmar, leaving more than 1 million children behind. Through a new program, which will be initiated by UNICEF and the H&M Conscious Foundation, children aged 5-14 will benefit from increased access to school and an improved quality of education. H&M’s customers are offered an easy way to contribute to UNICEF’s work by buying gift cards at H&M during the holiday season.

“There is an urgent need to improve access and quality of basic education for vulnerable children in Myanmar. H&M Conscious Foundation are happy to support this program with UNICEF that will reach more than 350,000 children with improved primary and lower secondary school education in the Rakhine State in Myanmar, says Charlotte Brunnström, Program Manager for Education at the H&M Conscious Foundation.

The program includes children in formal schooling, children living in camps for internally displaced people and children who will be reached through non-formal education initiatives. UNICEF will work on multiple levels to influence changes in policy, in education management and in schools and communities. Children, parents, teachers, head masters and policy makers will be involved in creating better schools for children.

Only press enquiries
Phone: +46 8 796 53 00

All other enquiries
H&M switchboard +46 8 796 55 00

Head of Communications
Kristina Stenvinkel
+46 8 796 39 08

Head of Media Relations
Camilla Emilsson Falk
+46 8 796 39 95


H&M Conscious Foundation will donate 5% of the total amount of each gift card purchased at H&M to UNICEF

H&M Conscious Foundation will donate 5% of the total amount of each gift card purchased at H&M to UNICEF

The 10 year anniversary of the Tesco Baby & Toddler Clubis marked by the launch of a new online service

For the last 10 years, the phenomenally successful Tesco Baby & Toddler Club has helped over 1m parents throughout the UK by providing them with support at just the time they need it most. Now, to mark its 10th birthday, the Club has launched a compelling new set of member benefits and a fantastic new website.

Celebrating a new arrival – Baby & Toddler Club online in keeping with the Tesco ‘Every Little Helps’ philosophy, and in direct response to the 98% of Baby & Toddler Club members who asked Tesco for support through an online service.

“Our members told us that while they really valued the information we gave them through the Club magazines, they wanted an online offering as well. This allows us to provide support when parents need it most – even if that is at 3am with a screaming baby“, says Jenna Copeland, Tesco Baby & Toddler Club Manager.

“Our new website means that mums can instantly access the information they need and, if they need further reassurance, can contact other mums in our Chat Room. This new initiative is just part of the commitment is putting behind providing our customers with the very best in online services and we know it is something that will be welcomed not only by our members, but by parents throughout the UK.” Tesco

The Baby & Toddler Club online will offer a wealth of information at parents’ fingertips, as well as being a genuine 24/7 club where mums can make new friends online, share experiences and offer each other support. Other features include:

– ‘You and Your Baby’ – a comprehensive guide to all the ups and downs of pregnancy and the first 3 years of parenthood & childhood.

– Recipes– recipes for pregnant women, babies & toddlers.

– Baby Diaries – true life diaries of a pregnant mum, a new mum and a dad of two toddlers.

– Ask an expert – FAQ on topics from nutrition and development to child psychology and relationships. An opportunity to post a question to be answered by one of 10 Baby & Toddler Club experts.

– Baby forums – customers who register their interest for the baby forum will be automatically entered into a prize draw to win a year’s supply of nappies.

– About the Club – an opportunity for parents to join the Tesco Baby & Toddler Club online, including the latest Mums’ Choice information and winning products, a guide to what’s on in store.

A bonanza of fantastic benefits for club members

The new website isn’t the only exciting new development. New Club members will be able to gain up to 10,000 Tesco Clubcard Points (over the lifetime of their membership) by redeeming Points Coupons in their club mailings, as well as receiving a free parking permit that allows them to park in ‘Parent and Child’ spaces closest to the store. And the Club’s new Welcome Brochure is packed with other exclusive special offers:

Customers shopping with Tesco Direct save 10% off any purchase for their baby through Tesco Direct. This service is particularly useful for large items such as cots, buggies, high chairs, car seats and bathroom accessories and everything is delivered straight to the customer’s door. There are over 8,000 new products available, with more than 1,000 especially for babies and toddlers.

RAC discount: There’s nothing more important when traveling with a little one than feeling safe in the knowledge that your car is in tip-top condition – but it can be expensive. That’s why Tesco has teamed up with RAC to offer a 20% discount over the lifetime of the membership, plus a £30 Tesco gift card.

Free Huggies Baby Beginnings Basket: For that little something extra, when new members buy a pack of Huggies Newborn Size 1 nappies in Tesco stores, they can redeem a basket of goodies, including wipes, powder, tissues, Baby’s First record book, money-saving coupons, a Huggies teddy bear and a muslin cloth.

Tesco Baby & Toddler Club is the longest running retailer Club for pregnant women and parents of children under the age of three. Over 320,000 members are proof of its popularity – and this number is increasing daily as more expectant mums and new parents join Baby & Toddler Club. Absolutely free to join, members receive tailored magazines every 3-6 months packed full of relevant, useful information and provide the ultimate helping hand when they need it most. This will also help family finances as each magazine comes with Points Coupons on many baby essentials and treats for members!

Via EPR Network
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