Kroger expands its exclusive Our Brands product lines

Kroger expands its exclusive Our Brands product lines

 

CINCINNATI, 2017-Jun-23 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) announced today (June 21, 2017) the expansion of its exclusive Our Brands product lines to offer its customers greater value, variety and quality. The company currently offers more than 30,000 Our Brands items, including food, beauty, personal care, pet and household essentials, many of which are made at one of the company’s 38 U.S. production plants that employ 8,600 manufacturing associates.

“Our Brands sold a record-setting 8.2 billion units in 2016, which equates to customers choosing to add 1.25 million of our exclusive products to their shopping carts every hour that our stores are open,” said Gil Phipps, Kroger’s vice president of Our Brands. “Through innovation, we are committed to introducing new items monthly that give our customers a wide selection of choices and price points, and always guaranteed quality.”

The foods in Our Brands, such as Kroger®, Private Selection®, Simple Truth®, Simple Truth Organic® and HemisFares™, are specifically designed, rigorously tested and consistently evaluated to ensure that they continue to satisfy and delight. Kroger’s team of chefs, food scientists and culinary experts are constantly exploring, testing and inventing to enhance its offerings of organic, natural, premium, fusion, value and conventional eats.

In third-party blind taste tests, Our Brands has routinely outperformed competitive national brands and other private label foods. New flavor-forward and specialty products that Our Brands has introduced this year include: HemisFares™ Japanese Dry-Aged Red Miso; HemisFares™ Double Brewed Soy Sauce; Kroger® Simply Baked French Fries with Olive Oil & Sea Salt;  Kroger® Deluxe Funnel Cake Ice Cream; Private Selection™ Moroccan BBQ & Basting Sauce; Simple Truth® Dairy-Free Paletas (fruit bars); Simple Truth Organic Blueberry Ginger Kombucha; and Simple Truth Organic® Cold Brew Coffee.

Launching early next month, Our Brands will introduce Simple Truth® Low Cow Lite Ice Cream, which is low calorie (240-280 calories per pint) and high protein (24 grams per pint). The first six rich and creamy flavors will include birthday cake, chocolate, lemon cake, mint chocolate chip, sea salt caramel and vanilla bean.

Along with the commitment to expand its Our Brands offerings, Kroger recently launched its Prep+Pared meal kits pilot in select Cincinnati stores. Prep+Pared meal kits offer restaurant-quality meals that are easy to cook in about 20 minutes and answer the question, “What’s for dinner?”

At The Kroger Co., we are dedicated to our purpose: to Feed the Human SpiritSM. We are 443,000 associates who serve eight and a half million customers every day in 2,792 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Our Family of Companies operates an expanding ClickList offering – a personalized order online service – in addition to 2,255 pharmacies, 782 convenience stores, 311 fine jewelry stores, 220 retail health clinics, 1,453 supermarket fuel centers and 38 food production plants in the United States. Our Company has been recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. As a leader in supplier diversity, we are a proud member of the Billion Dollar Roundtable.

SOURCE: The Kroger Co.

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Kroger introduces more affordable Cage-Free Eggs

CINCINNATI, 2016-Sep-07 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) today (9/6/2016) announced a new, more affordable corporate brand line of cage-free eggs.

“Kroger-brand Cage-Free Eggs are now available in our family of stores nationwide,” said Gil Phipps, Kroger’s vice president of corporate brands. “More customers are looking for an affordable cage-free egg option. Our goal is to help our customers migrate to the cage-free category by offering an affordable alternative to conventional eggs.”

Kroger has been a leader in cage-free eggs for many years. The company also offers cage-free eggs under its popular Simple Truth and Simple Truth Organic brands. In 2015, 15% of the eggs Kroger sold were cage-free compared to the industry average of 9%.

In March, Kroger announced its goal is to transition to a 100% cage-free egg supply chain by 2025.

“In order to ensure a smooth transition by 2025, we need to start attracting customers to cage-free eggs now,” said Mel Bomprezzi, Kroger’s vice president of grocery merchandising. “We remain committed to working with our suppliers during this transition in a way that ensures eggs are readily available, safely produced, and affordably priced for all of our customers.”

Every day, the Kroger Family of Companies makes a difference in the lives of eight and a half million customers and 431,000 associates who shop or serve in 2,778 retail food stores under a variety of local banner names in 35 states and the District of Columbia. Kroger and its subsidiaries operate an expanding ClickList offering – a personalized, order online, pick up at the store service – in addition to 2,230 pharmacies, 785 convenience stores, 323 fine jewelry stores, 1,400 supermarket fuel centers and 38 food production plants in the United States. Kroger is recognized as one of America’s most generous companies for its support of more than 100 Feeding America food bank partners, breast cancer research and awareness, the military and their families, and more than 145,000 community organizations including schools. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable.

Contact:

(513) 762-4000

SOURCE: The Kroger Co.

Ralphs Grocery Company to carry new line of corporate brand products — HemisFares Brand

LOS ANGELES, 2015-10-7 — /EPR Retail News/ — Ralphs Grocery Company is pleased to announce that its stores will carry a new line of corporate brand products, imported directly from the most food-rich regions of the world.

Ralphs parent company, The Kroger Co, developed the new brand called HemisFares™.  HemisFares is a guided tour of the best-of-the-best tastes the planet has to offer – found exclusively at the Kroger family of stores, including Ralphs stores in Southern California.

Kroger introduced the brand with 27 authentic Italian products currently on shelves in Ralphs stores and plans to add more products and countries soon.

“Just like American barbeque can mean many different flavors: spicy, smoky, more of a vinegar base, Italian food changes considerably as you travel across the country,” said Gil Phipps, Kroger vice president of Corporate Brands. “Imagine landing in Italy and getting an in-depth, guided tour from village to village, experiencing the single best example of the most beloved foods from each region. Our goal with HemisFares is to bring only the best food finds to our customers.”

Kroger is working side-by-side with the best food connoisseurs, some with decades of experience, to identify the most delectable, regional culinary treasures from around the world. Kroger’s Corporate Brands team travels to those regions, diving into what makes each edible treasure and locality unique. Gelato, for example, originated in Sicily. HemisFares Sicilian Gelato is made from grass-fed cows who roam the Sicilian countryside. These cows are milked daily and provide the fresh cream used to make the rich and creamy HemisFares Sicilian Gelato that is sold on Kroger shelves.

The packaging on each product is also unique, as it tells the story of the food find. It takes customers on a journey, explaining precisely where it came from and what makes that product the best-of-the-best. Each HemisFares item has a “find number” on the packaging to direct customers to other similar products in the HemisFares brand that they may enjoy.

Customers can expect additional HemisFares products over the next year, from regions including Spain, Japan and others.

“Whether you’re epi-curious or just like eating and sharing incredibly tasty food, when you see our HemisFares brand, you can trust the product within is the best this planet has to offer – bar none,” said Phipps. “We’re sure customers will enjoy them as much as we enjoy finding them. So, join us on ‘A Journey of Epicurean Proportions.'”

About Ralphs
Ralphs Grocery Company was founded in 1873 and currently operates 209 supermarkets from its headquarters in Los Angeles. Last year, Ralphs contributed more than $6 million to support education, hunger relief, women’s health and local nonprofit organizations in the communities served by the company’s stores. Ralphs is a subsidiary of The Kroger Co., (NYSE:KR), one of the nation’s largest food retailers, based in Cincinnati, Ohio. For more about Ralphs, please visit our web site at www.ralphs.com.

About Kroger
Kroger, one of the world’s largest retailers, employs nearly 400,000 associates who serve customers in 2,623 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s.  The company also operates 781 convenience stores, 327 fine jewelry stores, 1,350 supermarket fuel centers and 37 food processing plants in the U.S.  Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 100 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.

SOURCE: Ralphs Grocery Company

The Kroger Co. launches new line of brand products, imported directly from the most food-rich regions of the world — the HemisFares™

CINCINNATI, 2015-10-3 — /EPR Retail News/ — The Kroger Co. (NYSE: KR) today announced a new line of corporate brand products, imported directly from the most food-rich regions of the world. HemisFares™ is a guided tour of the best-of-the-best tastes the planet has to offer – found exclusively at the Kroger family of stores.

Kroger introduced the brand with 27 authentic Italian products currently on shelves, and plans to add more products and countries soon.

“Just like American barbeque can mean many different flavors: spicy, smoky, more of a vinegar base, Italian food changes considerably as you travel across the country,” said Gil Phipps, Kroger vice president of Corporate Brands. “Imagine landing in Italy and getting an in-depth, guided tour from village to village, experiencing the single best example of the most beloved foods from each region. Our goal with HemisFares is to bring only the best food finds to our customers.”

Kroger is working side-by-side with the best food connoisseurs, some with decades of experience, to identify the most delectable, regional culinary treasures from around the world. Kroger’s Corporate Brands team travels to those regions, diving into what makes each edible treasure and locality unique. Gelato, for example, originated in Sicily. HemisFares Sicilian Gelato is made from grass-fed cows who roam the Sicilian countryside. These cows are milked daily and provide the fresh cream used to make the rich and creamy HemisFares Sicilian Gelato that is sold on Kroger shelves.

The packaging on each product is also unique, as it tells the story of the food find. It takes customers on a journey, explaining precisely where it came from and what makes that product the best-of-the-best. Each HemisFares item has a “find number” on the packaging to direct customers to other similar products in the HemisFares brand that they may enjoy.

Customers can expect additional HemisFares products over the next year, from regions including Spain, Japan and others.

“Whether you’re epi-curious or just like eating and sharing incredibly tasty food, when you see our HemisFares brand, you can trust the product within is the best this planet has to offer – bar none,” said Phipps. “We’re sure customers will enjoy them as much as we enjoy finding them. So, join us on ‘A Journey of Epicurean Proportions.”

Kroger, one of the world’s largest retailers, employs nearly 400,000 associates who serve customers in 2,623 supermarkets and multi-department stores in 34 states and the District of Columbia under two dozen local banner names including Kroger, City Market, Dillons, Food 4 Less, Fred Meyer, Fry’s, Harris Teeter, Jay C, King Soopers, QFC, Ralphs and Smith’s.  The company also operates 781 convenience stores, 327 fine jewelry stores, 1,350 supermarket fuel centers and 37 food processing plants in the U.S.  Recognized by Forbes as the most generous company in America, Kroger supports hunger relief, breast cancer awareness, the military and their families, and more than 30,000 schools and community organizations. Kroger contributes food and funds equal to 200 million meals a year through more than 100 Feeding America food bank partners. A leader in supplier diversity, Kroger is a proud member of the Billion Dollar Roundtable and the U.S. Hispanic Chamber’s Million Dollar Club.

SOURCE The Kroger Co.