LONDON, 2015-3-6 — /EPR Retail News/ — Ex-Pussycat Doll Ashley Roberts is given a stunning golden makeover, to encourage shoppers to find the remaining Golden Noses ahead of Red Nose Day.
TV presenter and ex-Pussycat Doll, Ashley Roberts, was transformed into the ultimate ‘Golden Girl’ when she was hand painted gold for a one-of-a-kind photo-shoot, posing with a limited edition Golden Nose, as part of Sainsbury’s Red Nose Day campaign.
There are still Golden Noses to be discovered in surprise bags in Sainsbury’s stores and online. Shoppers lucky enough to find one of the Golden Noses will enjoy an extraordinary once-in-a-lifetime experience.
With only one week to go until Red Nose Day (Friday 13th March), Ashley took part to encourage the public to head to Sainsbury’s to pick up their Red Nose before it’s too late.
Ashley commented: “It was great fun getting dressed up and being painted gold for Red Nose Day. I feel like the ultimate Golden Girl, complete with the ultimate gold nose! I’m wearing one of the limited edition, prize winning Golden Noses that are hidden in surprise bags across Sainsbury’s stores and online. Shoppers have only one week left to pick up their Red Nose and potentially track down one of the remaining Golden Noses before the big day!”
With at least 60p from each £1 Nose going to help transform the lives of some of the poorest and most disadvantaged people here in the UK and across Africa, Sainsbury’s is encouraging everyone to show their support for Comic Relief by picking up one of the official Red Noses or Red Nose Day merchandise at their nearest store or online.
A Sainsbury’s spokesperson commented: “We’re delighted to work with Ashley to raise awareness of the remaining limited edition Golden Noses that are still hiding away in our Red Nose surprise bags – we want shoppers to have the opportunity to enjoy a once in a lifetime prize!
“We’ve been a supporter of Comic Relief since 1999 and in 2013 we raised a huge £11.5m; but we’re hoping that this time we can help make an even bigger difference to those in need, both here in the UK and across Africa.”