Esprit unveils new Spring/Summer 2017 brand campaign — #ImEsprit

Esprit unveils new Spring/Summer 2017 brand campaign — #ImEsprit

 

Ratingen, Germany, 2017-Feb-17 — /EPR Retail News/ — Inspired by Esprit’s customers and expressed through the cast, ImEsprit is a way of telling the world that Esprit stands for something – ranging from the playful #ImLove, to the inspiring ImChange. The hashtag-led sentiments act as a device throughout the campaign to capture what it means to belong – to a cause, to ourselves, to another person – to truly occupy an empowering stance of acceptance, freedom – and of course, fun!

Esprit teamed up with esteemed photographer, Dan Martensen, who shot the campaign outdoors across 8 locations in Los Angeles. #ImEsprit features a cast of eight truly individual souls who each bring a defiant edge to their picture. Warm block tones in softest cottons dominate the season, with a signature crew neck two-piece in rust orange working as a standout piece. The look is offset beautifully against the crisp natural light of the Californian outdoors. A number of relaxed bombers in of-the-moment military colours have the guys covered; and are paired with subtle athleisure-inspired slouched jumpers in rich aubergine and easy grey marl sweats. Contemporary coordinated pieces such as a favourite chalk-striped suit culminate to convey a collection that delivers an empowered, can-do attitude for all who wears them.

Shot by director Gordon von Steiner, the supporting campaign film is set to the anthemic sound of Fatboy Slim’s ‘Right Here, Right Now’ which enhances the energy and pace of the stills shoot. The overall mood of picture and moving image is hopeful and uplifting; and acts as the perfect tonic to an unpredictable and unprecedented world.

The campaign will launch in March 2017 with a bold and captivating series of TV/Web TV spots, print and a social media presence in Esprit’s main market that will run throughout the season. The campaign further supports Esprit’s ambitious marketing efforts to reintroduce and power the story of the brand.

Contact:

Hartmut Schultz (HQ & Europa)
tel: +49 89 9924 9620
email: office-de@schultz-kommunikation.com

Source: Esprit

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Zalando launches Spring/Summer 2016 campaign with Anna Ewers

This is the season that fashion meets sport. Activewear being styled as daily wear is more than just a trend; it’s a lifestyle. With the launch of its global Spring/Summer 2016 campaign,Zalando inspires everyone to play with fashion in a year of sport and to live a more active way of life every day. The campaign, shot by Gordon von Steiner, features one of the most influential models of the moment, Anna Ewers.

BERLIN, 2016-Feb-22 — /EPR Retail News/ — The energetic setup of an internationally known model alongside a group of extraordinary dancers drives energy, fun and action. It presents the many different styles that Zalando has to offer, from fashion to activewear and demonstrates that we are true to sports. Anna Ewers – who was voted model of the year by the industry on models.com playfully interacts with the extremely talented dancers, Lil Phoenix and iDance Mikey, after activating a play button in the shape of the Zalando logo. With athleisure promising to be such an important trend this year, the Spring/Summer 2016 campaign further establishes Zalando as sports fashion destination.

“We are witnessing a big shift in fashion, with sport weaving itself into fashion. Together with campaign director Gordon von Steiner we tried to capture the fun of fashion meeting sport. The campaign shows active styles that embrace all aspects of daily life, activities and interests. And you can find all of these styles at Zalando,’’ explains Carsten Hendrich, VP Brand Marketing Zalando.

With its encouraging and uplifting message ‘Get your active style for spring’, the Spring/Summer 2016campaign is in line with previous campaigns Are You Ready? And Topshop @ Zalando Campaign Wherever You Are in 2015. All three commercials are directed by Gordon von Steiner and are set in the white abstract box which functions as a metaphor for Zalando’s packaging, offering a wide range of fashion with free shipping and free returns. The campaign will launch on the 21st in the Netherlands and Belgium, followed by all other Zalando markets in the coming weeks. The campaign will be further promoted across global platforms including outdoor, print advertising, as well as a specially designed Zalando box. For further information, please visit Zalando.com.

Notes to Editors

Campaign Credits:
Concept & Art Direction: Zalando
Creative Director: Chang Lin
Film Director: Gordon von Steiner
Music Compositor: Claus Capek, Jan Krouzilek, Stephan Moritz
Styling Julia von Boehm
Production Bakery Films Filmproduktion GmbH
Post Production Slaughter House GmbH

About zalando
Zalando (https://corporate.zalando.com) is Europe’s leading online fashion platform for women, men and children. We offer our customers a one-stop, convenient shopping experience with an extensive selection of fashion articles including shoes, apparel and accessories, with free delivery and returns. Our assortment of over 1,500 international brands ranges from popular global brands, fast fashion and local brands, and is complemented by our private label products. Our localized offering addresses the distinct preferences of our customers in each of the 15 European markets we serve: Austria, Belgium, Denmark, Finland, France, Germany, Italy, Luxembourg, the Netherlands, Norway, Spain, Sweden, Switzerland, Poland and the United Kingdom. Our logistics network with three centrally located fulfillment centers in Germany allows us to efficiently serve our customers throughout Europe. We believe that our integration of fashion, operations and online technology give us the capability to deliver a compelling value proposition to both our customers and fashion brand partners. Zalando’s shops attract over 131 million visits per month. In the third quarter of 2015, around 59 per cent of traffic came from mobile devices, resulting in close to 17.2 million active customers by the end of the quarter.

Contact Zalando
Jolanda Smit
Head of Global PR
jolanda.smit@zalando.de
+49 176 12759223

 

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Talents from left to right: iDance Mikey, Anna Ewers, Lil Phoenix

Talents from left to right: iDance Mikey, Anna Ewers, Lil Phoenix