Evolution Fresh partners with HelloFresh to deliver 100,000 bottles of green juice

Evolution Fresh partners with HelloFresh to deliver 100,000 bottles of green juice

SEATTLE, 2018-Jan-17 — /EPR Retail News/ — The holidays may be over, but the New Year celebration and commitments to our resolutions persevere with National Green Juice Day on January 26. Cold-pressed, high-pressure processed juice trailblazer, Evolution Fresh is celebrating the holiday in veggie-centric ways that inspire health and wellness in the New Year. Evolution Fresh is partnering with HelloFresh, a weekly recipe kit delivery service, to deliver 100,000 bottles of green juice to encourage customers to maintain their 2018 health and wellness resolutions.

During the month of January, HelloFresh subscribers will receive an extra serving of veggies through an 11 oz. bottle of Evolution Fresh® cold-pressed, high pressure processed Green Devotion.

“We are thrilled to join HelloFresh and deliver our healthy snack options directly to customers,” said Anne Williams, Vice President of Marketing and Category at Evolution Fresh. “When people feel increasingly challenged by their commitment to make better choices, Evolution Fresh provides a simple solution – a green juice for that extra boost of motivation to stay on track.”

Customers can also celebrate National Green Juice Day these ways:

  • Grab a cold-pressed Evolution Fresh green juice from a participating Starbucks® store or grocery store for a healthy snack and simple way to get more nutrients from green vegetables in your daily diet.
  • Start off your morning by making your own green juice at home using this Evolution Fresh “Morning Greens Smoothie” recipe.
  • Beginning January 22, customers have the opportunity to win 1 of 5 Evolution Fresh and mindbodygeen prize packs by participating in the Evolution Fresh and mindbodygreen #GotMyGreens Instagram sweepstakes. Prize packs each include 3 mindbodygreen classes, an hour-long coaching session with an mbg expert, and an Evolution Fresh bento box with 10 free green juice vouchers. To enter, follow @EvolutionFresh and @mindbodygreen, tag two plant-loving friends, and use the hashtag #GotMyGreens.*

Evolution Fresh offers a variety of green juice options with no added flavors or sweeteners. For those looking for an extra health and wellness boost, every 15.2 fl oz. bottle of Evolution Fresh green juice is made with at least one full serving of vegetables.

“At Evolution Fresh, we’re excited to kick off 2018 by providing juice powered wellness and inspiring people to thrive in a new way,” added Williams.

Evolution Fresh established National Green Juice Day in 2016 as a way to encourage people to stick to their health and wellness resolutions.

*See details and official rules at http://res.mindbodygreen.com/ptr/evolution-fresh/get-your-greens-official-rules.html

For more information on this press release, contact us

SOURCE: Starbucks Corporation

MEDIA CONTACT

Phone: 206 318 7100
Email: press@starbucks.com

Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

SEATTLE, 2015-2-27 — /EPR Retail News/ — Jimmy Rosenberg, founder of Evolution Fresh, started squeezing and selling fresh juice on the beaches in Santa Monica, California about 30 years ago. His approach to finding and serving the highest quality, closest to nature juice has changed over the years as has the industry – from selling juice on the beach to starting one of the first companies to produce cold-pressed juice using high pressure processing (HPP).

Today, people expect maximum nutrition and a delicious taste from the juice they buy and the collective conversation has turned toward green juice. Contrary to the rest of the super-premium juice category, according to IRI data, green juice is greatly out-pacing the growth of the $1.6 billion super-premium juice category as a whole.*

Jimmy is often asked for tips from those who are beginning a wellness journey. He suggests starting with small, simple changes that feel good, are easily repeatable and lead to further wellness exploration.

“Most people have heard they should incorporate more vegetables in their diet, and a delicious green juice is an easy way to achieve this. We have seen more and more people embrace vegetable juices, particularly green juice. But some can find green juice intimidating, or hard to adjust to at first,” he said. “The vibrant green flavors in the juice may be too much for the beginner taste palate – and that’s OK.”

Mixing a green juice with a cold-pressed fruit juice to help soften the flavor, or look for a “starter” green juice like Coconut Water and Greens or Smooth Greens, which has a hint of mint to round out the flavor. “Mixing in a green juice with a smoothie is another great way to get the added goodness of a juice, but blended with some sweeter tasting fruits and berries,” he said.

Whether new to green juice or someone who drinks it regularly, look for a juice that is vegetable-forward, especially green vegetables which tend to naturally contain less sugar content than fruit as well as offering essential nutrients such as vitamins and minerals.

Four of Evolution Fresh’s green juices are made from more than a pound of green vegetables in each 15.2 ounce bottle including: Sweet Greens with Lemon (available at Starbucks retail locations), Essential Greens with Lime, Organic Sweet Greens and Ginger, and Smooth Greens. These juices also have 10 grams or less of naturally occurring sugar per 8-fluid ounce serving, no added flavors and green vegetable juices are three of the first four ingredients.

“I love to point people towards incorporating green juice into their daily lives, and tell them to pay close attention to how it makes them feel,” Jimmy said. “Whether it’s by grabbing a green juice to get more vegetables in your diet or taking a quiet moment in the day to take a few deep breaths and love yourself – be aware of what makes you feel the best.”

*Super-premium green juice is greatly outpacing the growth of the $1.6 billion super-premium juice category as a whole: 339% increase in sales vegetable juice excluding carrot as an ingredient, versus YA 52 weeks ending 3.9.14. 47% increase in sales increase in sales of vegetable juice including carrot as an ingredient, versus YA 52 Source: IRI Dollar Sales, FDM, 52 weeks ending 3.9.14. Super premium cold-pressed and flash-pasteurized juice sales equivalent to $735 million, up 15% from YA Source: IRI Dollar Sales, FDM, 52 weeks ending 3.9.14 . Based on definition of Super Premium as follows: Refrigerated fruit and vegetable juice with no added sugar or preservatives and minimal processing.

About Evolution Fresh, Inc.
Evolution Fresh offers juices and natural foods that provide high-quality, wholesome, delicious and accessible nutrition to consumers. Acquired by Starbucks in 2011, Evolution Fresh is one of the few major juice companies in the U.S. using high pressure processing (HPP) for safety and to help protect nutrients and flavor. Evolution Fresh offers an extensive portfolio of bottled juices, available in grocery retailers and select Starbucks® stores and at Evolution Fresh retail stores. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh, please visit evolutionfresh.com.

For more information on this news release, contact the Starbucks Newsroom.

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Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

Evolution Fresh founder Jimmy Rosenberg on picking the right green juice

Evolution Fresh challenges Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement

SEATTLE, 2015-1-6 — /EPR Retail News/ — With the start of 2015 and an increasing number of people looking for ways to get vegetables into their diet[1], Evolution Fresh is offering four varieties of cold-pressed, high pressure processed (HPP) green juice that are made from more than a pound of green vegetables, have 10 grams of naturally occurring sugar or less per eight fluid ounce serving, and have no added flavors or sweeteners: Sweet Greens and Lemon, Essential Greens with Lime, Organic Sweet Greens and Ginger and Smooth Greens[2].

The broad selection of green juices are available to meet the needs of a significant number of consumers trying green juice – a recent Evolution Fresh survey reveals that 43 percent of people in the U.S. have tried green juice[3].

“As the demand for green juice continues to grow, we are set apart by what we put into the bottle– juice made from the green vegetables customers want,” said Julie Key, brand marketing director, Evolution Fresh. “A product line-up of variety is essential and with the four cold-pressed green juices made from more than a pound of green vegetables, Evolution Fresh is giving people the goodness they expect from green juice.”

In fact, an Evolution Fresh study reveals that it’s what is inside the bottle that counts when it comes to green juice. Of those surveyed, 36 percent look for a vegetable as the first ingredient, 38 look for low sugar and 34 percent look for more vegetables than fruit.

3 Days to Green with Evolution Fresh

As the New Year begins, Evolution Fresh is challenging Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement.

“This New Year we want to shift the focus from cutting back and restriction to adding something good to your life,” said Jimmy Rosenberg, founder of Evolution Fresh. “Decades of experience has shown me that by drinking one green juice a day for three days your routine begins to change, and it becomes easy to incorporate green juice into your daily diet. Drinking green juice daily has helped guide me to feeling great.”

Evolution Fresh is rewarding those who take #3DaystoGreen pledge at EvolutionFresh.com/3DaystoGreen and enter the 3 Days to Green sweepstakes with prizes that give a helping hand toward healthy habits. Prizes include one month of free Evolution Fresh cold-pressed juice, workout wear, fitness trackers and more[4].

Who’s Going Green

The “Evolution Fresh Green Juice Habits Study” reveals:

2 out of 5 people in the US have tried green juice. 43 percent of consumers from coast-to-coast have tried green juice

Spinach reigns as the new King of Green. 58 percent of consumers name spinach as the most important ingredient to have in a bottle of green juice

86 percent of those who drink green juice look at the ingredients to see what is in their bottle

Consumers are placing importance on low sugar content (38 percent), seeing a green vegetable listed as the first ingredient (36 percent) and that the bottle in-hand contains more vegetables than fruits (34 percent)

Evolution Fresh Green Juice Selection

Since the early days of Evolution Fresh, Jimmy Rosenberg has worked with a talented culinary team to creatively combine fruits and vegetables into unique juice blends that highlight the natural and nutritional qualities of the produce. Evolution Fresh has a wide assortment of green juice varieties that are cold pressed, HPP processed, and offer a spectrum of flavor options for those looking to make drinking green juice a daily habit. The greenest Evolution Fresh green juices have 10 grams of sugar or less per eight ounce serving, no added flavors or sweeteners and three of the first four ingredients are vegetable juices. These juices include:

Sweet Greens and Lemon: a refreshing green juice featuring a medley of green vegetables, a squeeze of lemon, and a touch of sweetness from apple – ideal as an everyday green juice, or for those early in their green juice journey

Essential Greens with Lime: a nutritious green juice with notes of spinach, romaine lettuce and kale, accented by cucumber, celery and a hint of lime for a refreshing finish – ideal for the green juice lover

Smooth Greens: a green vegetable and fruit juice blending cool cucumber and leafy greens with pineapple, apple, and mint for a soft and smooth finish – ideal as an everyday green juice and offers variety for green juice drinkers

Organic Sweet Greens and Ginger: a refreshing green juice blending a medley of green vegetables and crisp apple, finished with a squeeze of lemon and a spicy ginger kick – a 100 percent organic offering and a twist on a consumer favorite

Evolution Fresh also has choices for those new to green juice. Coconut Water and Greens is an approachable fruit and vegetable juice that can help introduce the cool flavors of cucumber and leafy greens with refreshing and hydrating coconut water and a splash of sweet pineapple.

3 Days to Green Evolution Fresh Tip Sheet

About Evolution Fresh, Inc.
Evolution Fresh offers cold-pressed juices and foods that provide high-quality, wholesome, and delicious nutrition to consumers. Acquired by Starbucks (NASDAQ:SBUX) in 2011, Evolution Fresh takes a different approach to crafting its cold-pressed juice – it presses and squeezes vegetables and fruits, bottles the juice cold and uses high pressure processing (HPP) to help protect flavors and nutrients. Evolution Fresh offers an extensive portfolio of bottled juices, available in more than 6,000 grocery retailers, 7,200 Starbucks® stores, and in four company-operated Evolution Fresh retail locations. Together, Starbucks and Evolution Fresh seek to make incredible nutrition widely accessible. To learn more about Evolution Fresh and our cold-pressed difference please visit, evolutionfresh.com.

About the Survey
The Starbucks Evolution Fresh Survey was conducted by Wakefield Research among 1,000 U.S. adults ages 18+, between November 22 through December 2, 2014, using an email invitation and an online survey. Quotas have been set to ensure reliable and accurate representation of the U.S. adult population ages 18+. Results of any sample are subject to sampling variation. The magnitude of the variation is measurable and is affected by the number of interviews and the level of the percentages expressing the results. For the interviews conducted in this particular study, the chances are 95 in 100 that a survey result does not vary, plus or minus, by more than 3.1 percentage points from the result that would be obtained if interviews had been conducted with a similar group.

[1] According to the 2014 Food & Health Survey: Consumer Attitudes toward Food Safety, Nutrition & Health, commissioned by the International Food Information Council. As in 2013, eating more fruits and vegetables is the most common effort Americans report taking to improve their diets. Nearly one out of three consumers have begun eating more fruits and vegetables within the past year, and just over half have been trying to do it more than a year

[2] One pound of green vegetables in Sweet Greens and Lemon, Essential Greens with Lime, Organic Sweet Greens and Ginger, and Smooth Greens.

[3] Evolution Fresh Green Juice Habits survey conducted by Wakefield Research among 1000 American adults age 18+ using email invitation and online survey.  December 2014

[4] NO PURCHASE NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. The Evolution Fresh 3 Days to Green Sweepstakes is open to legal eligible residents of 50 US/DC, 13 years or older. Sweepstakes starts 1/2/15 at 12:00 PM ET and ends 2/28/15 at 11:59:59 PM ET. Void in PR & where prohibited or restricted by law. Click here for Official Rules and details including how to enter, free method of entry, prizes, odds of winning, etc. Sponsor: Evolution Fresh, Inc., 2401 Utah Avenue South Seattle, WA 98134.© 2014 Evolution Fresh, Inc.  All Rights Reserved.

For more information on this news release, contact us.

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Evolution Fresh challenges Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement

Evolution Fresh challenges Americans to get into the green routine by drinking one green juice a day for three days with the 3 Days to Green Movement