7‑Eleven announces the return the SOUR PATCH Watermelon Slurpee flavor

7‑Eleven announces the return the SOUR PATCH Watermelon Slurpee flavor

 

IRVING, TEXAS, 2018-Jan-15 — /EPR Retail News/ — The KIDS are back in town … both sour and sweet. 7‑Eleven, Inc. is bringing back the SOUR PATCH Watermelon flavor to the Slurpee® machine. The drink is the most popular limited-time flavor in the history of the iconic semi-frozen beverage, and will be available exclusively at participating 7‑Eleven® stores through February 2018, or while supplies last.

In 2015, 7‑Eleven introduced the first SOUR PATCH Watermelon Slurpee flavor, which quickly gained a loyal fan following. The bright pink-colored Slurpee drink became the first featured (limited-time) flavor to become the top-seller ahead of the two perennial favorites, cherry and cola.

“Slurpee-lovers really, really love SOUR PATCH KIDS candy,” said Sean Thompson, 7‑Eleven vice president of marketing and acquisition integration. “We first approached Mondelez International about creating a SOUR PATCH KIDS Slurpee flavor after learning on social media that Slurpee fans were already enjoying them with the sour candy to their favorite Slurpee drink. SOUR PATCH Watermelon flavor was a huge hit then, and we expect Slurpee and SOUR PATCH KIDS-lovers will be just as excited to try it this go-round.”

Mondelez International’s SOUR PATCH KIDS is the No. 1 sour candy brand, and a top-selling candy at 7‑Eleven stores. Fruit-flavored Slurpee drinks also are among the most popular with 7‑Eleven customers.

Fans of SOUR PATCH Watermelon flavor can enjoy the iconic flavor not only as a Slurpee drink, but also as an exclusive flavor of 7-Select® Soda crafted by JONES and 2oz or 5oz bags of the classic watermelon shaped candy at participating 7‑Eleven stores.

Customers can use the 7Rewards® loyalty program, available in the 7‑Eleven app, when purchasing a Slurpee drink and earn points. They can then redeem these points for a wide variety of products from an in-app menu. All 7‑Eleven proprietary beverages purchased in a cup continue to count toward the “Buy Six-Get the Seventh Free” drink offer. The app can be downloaded from the Apple Store or Google play and customers can sign up using the app, the 7Rewards.com mobile website, or chat the 7‑Eleven bot on Facebook Messenger.

“Beverage purchases are a doubly good deal at 7‑Eleven,” said 7‑Eleven Chief Digital Officer Gurmeet Singh. “In addition to tasting great, they earn points and count toward a free beverage. With only six purchases required to get a free one, 7‑Eleven has one of the best drink loyalty offers available.”

Look for digital offers on 7Rewards for SOUR PATCH KIDS products in February to earn points and save money.

About 7‑Eleven, Inc.

7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven operates, franchises and/or licenses more than 64,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

Contact:

7‑Eleven, Inc.
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.

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7-Eleven introduces newly revamped, redesigned and even more rewarding 7Rewards

7-Eleven introduces newly revamped, redesigned and even more rewarding 7Rewards

 

IRVING, Texas, 2017-Nov-28 — /EPR Retail News/ — While a Slurpee® is sweet, and a Big Gulp® is chill, there’s more to the 7‑Eleven® experience than bountiful beverages.

That’s why 7Rewards®  – the mobile customer loyalty app that earns users a free beverage for every six cups purchased – has expanded to enable customers to earn rewards points for hundreds of other 7‑Eleven product purchases! After extensive successful testing in Canada, the updated 7Rewards app has landed in the U.S. The 7Rewards app has not only been revamped and redesigned, but is now even more rewarding for our customers.

On Nov. 8, 7Rewards expanded its program so customers could earn points on a wide range of eligible purchases – from a Big Gulp to chips to fresh food, and more. Approximately 80% of products are available in-app for redemption. Plus, customers can earn 7Rewards bonus points on select items, as well as receive digital coupons. Now, those enrolled don’t have to have the coupons in their basket. Instead, customers simply scan an applicable item and the digital coupons will be immediately applied allowing customers to get their rewards much faster.

“Variety is important to 7‑Eleven customers. You can see it in the ever-increasing assortment of products and services offered throughout our 8,900 U.S. locations,” said Scott Albert, 7‑Eleven Director of Digital Products. “Now, we have extended that flexibility to 7Rewards, which gives our most loyal customers the chance to reap even greater benefits beyond what they earn from beverage purchases.”

Besides earning more points from more products, 7Rewards users can redeem their points on a wide menu of top-selling items (including the free beverage offered with the original 7Rewards program) found within the app.  The points program now offers several new ways to earn besides the in-app option. To sign up and earn points, customers can either download the app—which is available on the Apple store or Google Play—visit the 7Rewards online mobile website at 7Rewards.com, or chat the 7‑Eleven bot on Messenger.

“Over 9 million users were enrolled in the original 7Rewards program encouraging 7‑Eleven to expand and enhance the program to a points program,” said Tarang Sethia, 7‑Eleven Senior Director of Loyalty and CRM. “The 7Rewards Points program gamifies the customer experience, allowing consumers to earn while purchasing.”

The enhancements to 7Rewards are key aspects of a company-wide initiative to create greater customer engagement by personalizing and customizing the customer experience, both in-store and through digital technologies. 7‑Eleven updated the app specifically to make their customer’s experiences in and out of the store more even enjoyable.

“Our intent is to make every customer interaction valuable and delightful,” said Gurmeet Singh, 7‑Eleven Chief Digital Officer. “We are customer focused and constantly striving to find opportunities that create effortless interactions with the 7‑Eleven brand.”

The 7-Eleven® Loyalty Program Just Got Bigger … and Better – Monday, November 27, 2017″ data-description=”
Loyalty app users now earn points and freebies on various product purchases

About 7‑Eleven, Inc.

7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

Contact:

7‑Eleven, Inc.
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.

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7‑Eleven and Postmates offer FREE DELIVERY service during the extended Thanksgiving holiday, Nov. 20-27

IRVING, TEXAS, 2017-Nov-21 — /EPR Retail News/ — Eating, cooking, shopping, football. Thanksgiving is a busy time and with so much to do, it can be a stressful one as well. 7‑Eleven, Inc. and Postmates can make life a little easier during the extended Thanksgiving holiday by offering FREE DELIVERY of favorite 7‑Eleven® items from 12:01 a.m. Monday, Nov. 20, through 11:59 p.m. Monday, Nov. 27.

The service is available in 35 of the metro areas in which 7‑Eleven operates stores.

Orders are placed through the Postmates app. To use, shoppers simply download the app from the App Store or Google Play, select 7‑Eleven from the list of retailers, click on products to order and pay with the app. Postmates coordinates the delivery from the most convenient outlet and a nearby courier to fulfill the customer’s order in minutes (30 minutes on average).

“7‑Eleven customers crave convenience, and that’s what we’re here for,” said 7‑Eleven Chief Digital Officer Gurmeet Singh, “but sometimes even getting to the store can be a challenge. We thought Thanksgiving week was a great time to save our customers time and money with this special Postmates offer. Even after the free delivery promotion ends, Postmates offers an affordable alternative to physically shopping at one of our stores with the same products delivered in an hour or less. We are taking convenience to the customer.”

Whether the pets are howling, the remote control is dead, a headache is coming on, the kids are hungry or a caffeine fix is needed to power through Cyber Monday sales, Postmates and 7‑Eleven can quickly solve the problem. Pet food, car chargers, batteries, medicine, pizza, drinks, ice cream, coffee and more can be delivered in minutes. The Postmates app shows hundreds of 7‑Eleven items available with an option to add “custom items” for ones not listed. Product selection may vary by store.

Age-restricted items like alcohol, cigarettes and lottery tickets are not included.

Here’s what the week might look like with the convenience of 7‑Eleven and FREE door-to-door delivery by Postmates:

Monday and Tuesday, Nov. 20-21

While packing the car to head home for the holidays, college students and travelers can save time by ordering snacks and drinks to be delivered before they hit the road.

Wednesday, Nov. 22

The night before Thanksgiving is one of the biggest pizza delivery days of the year, which could mean long delivery waits from traditional pizza restaurants. Why wait? 7‑Eleven sells whole pepperoni and triple cheese large pizza for $5.55, and right now each whole pizza comes with a free Redbox coupon at participating stores. Postmate a 2-liter Coca-Cola beverage with it and get $1 off.

Thursday, Nov. 23

Thanksgiving! Missing some key ingredients from a favorite family recipe? Postmate grocery items like milk, eggs, sugar, flour and more from a nearby 7‑Eleven store. Big Bite® hotdogs are also big-sellers on Thanksgiving. If turkey dinner is running late, a hotdog can take a bite out of pre- or post-turkey dinner hunger.

Friday, Nov. 24

Sales and shopping start early on Black Friday. When predawn shoppers start to sag while waiting in line for that doorbuster big-screen TV deal, they can postmate hot coffee and fresh donuts from the closest 7‑Eleven for themselves and friends in line.

Saturday, Nov. 25

Football! NCAA games start early and run late with some of the biggest college rivals facing off. Wings, pizza, 7-Select® chips and beverages get the party started, but nobody wants to leave in the middle of the game to re-stock. Postmate favorite 7‑Eleven eats and drinks to score quick (and free) delivery.

Sunday, Nov. 26

Customers can brunch at home with hot Pillsbury stuffed waffles, fresh-baked-daily pastries, cut fruit, new 7-Select organic, cold-pressed juices and more ordered from 7‑Eleven and delivered for free by Postmates.

Monday, Nov. 27

Cyber Monday means more web-surfing and shopping from the luxury of home. But big deals can disappear in the time it takes to drive to the store for snacks and Slurpee®drinks. 7‑Eleven and Postmates can keep hunger and thirst at bay so online shoppers in PJs can navigate online mega-deals.

“When we collaborated with 7‑Eleven in 2015, we were excited to offer our customers more choice and convenience,” said Russell Cook, Postmates senior vice president of operations. “In the last couple of years, we’ve delivered everything from 7-Select Ultra Premium paper towels to pizza and over 30,000 Slurpee drinks. We’re happy to expand to 1,100 stores and look forward to growing with 7‑Eleven.”

This promotion celebrates 7‑Eleven’s extended relationship with Postmates. Regularly, 7‑Eleven deliveries will be a flat fee of $3.99. For customers who are part of Postmates Unlimited, the company’s subscription service, deliveries are free if the customer spends $20 or more. Average delivery time for Postmates orders is under 30 minutes.

7‑Eleven® Teams up with Postmates for Free Delivery during Busy Thanksgiving Week

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

About Postmates

Postmates helps people unlock the best of their cities – and their lives, with an insanely reliable on-demand “everything” network. Launched in 2011, Postmates is the first and leading company in the on-demand space – helping customers in over 250 cities get whatever they need, whenever they need it. Postmates has the largest on-demand fleet in the U.S. – with 100,000 Postmates and the biggest network of merchants. Postmates is the #1 delivery company in Los Angeles, the largest consumer market in the U.S. As the originators of on-demand ‘anything,’ Postmates gives customers access to merchants previously inaccessible online. While some companies try to build a warehouse outside of a city and funnel goods into it, Postmates believes that our cities, our towns and our communities are our warehouses. Postmates is helping transform the way food and merchandise move around cities – and is helping local brick and mortar businesses better compete against retail goliaths. Learn more at www.postmates.com.

Contact:

7‑Eleven, Inc.
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.

7‑Eleven, Inc. launches chatbot platform that allows quick and easy conversation with customers

IRVING, Texas, 2017-Nov-16 — /EPR Retail News/ — Today (Nov. 15, 2017), 7‑Eleven, Inc. launches a trailblazing chatbot platform that is poised to propel the convenience retailing industry into a new era of “conversational commerce.”  The company has a compelling history of innovation, being the first company to sell fresh brewed coffee in to-go cups, operate 24 hours a day, and have a self-serve soda fountain. The retail giant’s culture of innovation only continues to expand, constantly reaching more customers in a way that makes engaging with 7‑Eleven delightful and effortless.

The 7‑Eleven Bot on Messenger allows millions of 7‑Eleven fans to engage with the brand from within one of the world’s most popular social channels, Facebook. Approximately 1.3 billion people use Messenger each month and 7‑Eleven saw a unique opportunity to reach customers in their online ecosystem by leveraging the Messenger app. The cutting-edge technology is driven by Conversable, a conversational intelligence software platform that leverages automation and machine learning technology.

Here’s how it works: Consumers using Messenger can engage in a conversation with the 7‑Eleven Bot by chatting with 7‑Eleven on Messenger.  The chatbot allows customers to engage with 7‑Eleven easily and quickly. Users can sign up for the 7Rewards® customer loyalty platform, find a store location near them, learn about the latest discount offers … and so much more, 24/7.

“Today’s digital-savvy consumers expect brands to be present when and where they choose, in an effortless manner, and 7‑Eleven Bot on Messenger allows that to happen,” said Gurmeet Singh, 7‑Eleven Chief Digital Officer. “We are launching a unique loyalty experience for our consumers through an intelligent BOT. Using groundbreaking technology, customers immediately receive a digital card in messenger and can scan to start earning points, check status as well as collect coupons when they choose. Bye-bye physical loyalty cards. This new form of customer experience proves that 7‑Eleven is redefining convenience through digital as well as pioneering a new era of loyalty programs. Our digital team constantly looks for new and innovate ways to surprise and delight our customers.”

This cutting-edge 7‑Eleven Bot on Messenger platform is the latest innovation for the 7‑Eleven Digital team, which is using a wide range of advanced technologies to appeal to the needs of on-the-go, time-starved and digital-reliant consumers, especially those in the Millennial and Gen Z demographics. The company is consistently developing new ways they can delight and surprise customers while researching even better solutions to consumer issues.

The 7Rewards loyalty program has recently expanded to gives members the opportunity to earn and redeem points—including bonus points—while they shop. This is in addition to the original “Buy 6 Cups-Get the 7th Free” 7Rewards offer on any 7‑Eleven® proprietary beverages such as coffee, Big Gulp® fountain drinks and Slurpee® semi-frozen drinks. Digital coupons are also redeemed through the 7Rewards app, which can be downloaded from the Apple Store or Google Play. Customers can earn, participate and get rewarded in more ways than before.

A few of 7‑Eleven’s many other customer-centric innovations: the growing availability of Amazon Lockers for package pickup; expansion of on-demand customer delivery service in 35 cities in collaboration with Postmates®; and an alliance with the PayNearMe® app to help cash users pay for a variety of bills within a 7‑Eleven® store.

Not only will the 7‑Eleven Bot on Messenger improve and advance, but the chatbot is just the beginning of 7‑Eleven’s digital innovation. The retail giant will continue to implement more ground-breaking digital revolutions to enhance the customer experience, solve more problems, and make engagements with 7‑Eleven even more delightful.

About 7‑Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience-retailing industry. Based in Irving, Texas, 7‑Eleven® operates, franchises and/or licenses more than 63,000 stores in 18 countries, including 10,900 in North America. Known for its iconic brands such as Slurpee®, Big Bite® and Big Gulp®, 7‑Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7‑Eleven offers customers industry-leading private-brand products under the 7-Select® brand including healthy options, decadent treats and everyday favorites, at an outstanding value. Customers also count on 7‑Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7‑Eleven.com, via the 7Rewards® customer-loyalty platform on the 7‑Eleven mobile app, or on social media at FacebookTwitter and Instagram.

About Conversable

Conversable is a conversational intelligence platform that powers the intersection of AI with messaging and voice. This AI-driven platform helps brands reach customers with automated experiences on all major messaging and voice applications. Global brands trust Conversable technology to enable conversational commerce, resolve common customer requests and deliver content on-demand to reach their customers where they are. Conversable was founded by Andrew Busey and Ben Lamm. The company is headquartered in Austin, Texas, with additional offices in Dallas. To learn more, please visit www.conversable.com.

Contact:
7‑Eleven, Inc.
Corporate Communications
media@7-11.com

Source: 7‑Eleven, Inc.