New York, NY, 2016-Aug-15 — /EPR Retail News/ — Bloomingdale’s has partnered with the groundbreaking musical Hamilton and Creative Goods Merchandise LLC as the retail partner for the show. Merchandise will be sold in dedicated pop-up shops in Bloomingdale’s 59th Street and SoHo locations beginning this week as well as www.bloomingdales.com.
Creative Goods Merchandise is proud to be a part of bringing the exclusive merchandise of Hamilton from Broadway to Bloomingdale’s in the first partnership of this kind. A leader in live entertainment merchandising, Creative Goods has built brands online and in theaters through artful product marketing since 2008. Founder and president Peter Milano partners closely with clients to develop, design, produce and market custom product lines that speak to audiences and evolve with each show, going beyond memorabilia to extend marketing reach. Creative Goods has worked with over 75 theatrical brands, with 32 currently live, including Hamilton, Blue Man Group, Chicago, Bright Star, Something Rotten, Finding Neverland, Waitress and the upcoming revival of Cats.
“We are thrilled to offer our customers a piece of the groundbreaking musical Hamilton,” said Anne Keating, senior vice president of public relations, special events, and corporate philanthropy at Bloomingdale’s. “Bloomingdale’s seeks relevant, of-the-moment partnerships to excite our consumers and there is nothing more electrifying right now in pop culture than Hamilton.”
Hamilton, now on Broadway at the Richard Rodgers Theater, has book, music and lyrics by Lin-Manuel Miranda, is directed by Thomas Kail, with choreography by Andy Blankenbuehler and musical direction and orchestrations by Alex Lacamoire, and is based on Ron Chernow’s biography of Alexander Hamilton.
Hamilton is the story of America’s Founding Father Alexander Hamilton, an immigrant from the West Indies who became George Washington’s right-hand man during the Revolutionary War and was the new nation’s first Treasury Secretary. Hamilton¿s score blends hip-hop, jazz, blues, rap, R&B, and Broadway – the story of America then, as told by America now.
For more information, visit www.hamiltonbroadway.com.