Watch and Fragrance Collection Launches AW 15
LONDON, 2015-9-2 — /EPR Retail News/ — AW15 sees the addition of watch and fragrance lines to the hugely successful Hammond & Co range, created exclusively by Savile Row’s Patrick Grant for Debenhams. Launched in Autumn 2013 Hammond & Co offers sartorial styling, sharp separates and luxury accessories for men with an inherent sense of style. The range, in 80 stores now extends to offer distinctive timepieces and a signature fragrance, new for AW15 offering even more options for wearable style.
The Hammond &Co watch collection takes inspiration from the opulent vintage and heritage military watches of the mid-20th century. From fine, small diameter dress watches of the era with their characteristic domed glass dials and delicate markings, to the larger scale rugged and practical timepieces employed to aid the armed forces.
Presented in a classic palette of navy, tan and black with well-worn finishes, dials are off-white. Smokey hues and printed markings soften designs giving a warm vintage feel.
Close attention to aesthetic design, movement and dial layouts make the timepieces reminiscent of the most luxurious Swiss made variants, where simplicity and practicality are key. The finer, more prestige pieces feature padded and tapered exotic croc leather while the military models are furnished with hard wearing, thick grained slab cut leather and field practical Nato style nylon. Practicalities are also taken care of as the water resistant wrist wear offers a choice of date function, second sub dial, dual time as well as automatic setting across the range of styles.
The 25 piece collection builds on the popularity of the Hammond &Co brand with a luxurious yet affordable range from £100 to £140. Designer Patrick Grant says, “In the words of William Shakespeare, ‘better three hours too soon than a minute too late’. At Hammond &Co we believe punctuality should be part of every gentlemans being. I also believe that he should turn up looking the part, so my first watch collection spans the formal to the sporting, practical and stylish whatever the occasion.”
The Hammond & Co by Patrick Grant watch collection is available in 50 Debenhams stores nationwide and online from September.
Also new for Autumn/Winter 2015 is an exciting new Hammond & Co by Patrick Grant Eau De Toilette fragrance for men.
The fragrance is clean and crisp with a heart of cedarwood, citrus and botanicals. Top notes include bergamot, lemon and juniper berry, underpinned by freesia, geranium, lavender and mimosa. Musk, cedarwood and amber complement as base notes.
The range also includes Gentlemen’s grooming requisites such as ‘Clean as a Whistle’ washes and scrubs and ‘Trim and Proper’ Shave Gels. Designer, Patrick Grant says, “I believe in good grooming; shoes polished, shirt pressed, hair brushed; and the right scent provides the finishing touch to the morning routine, it’s part of being properly dressed. The Hammond & Co fragrance is fresh and crisp with woody, spice and citrus notes making it a perfect year round gentleman’s staple.”
The collection includes; 50ml Eau De Toilette £10; 50ml Eau De Toilette and 150ml Face & Body Scrub set £15; Wash Bag with 120ml Body Wash, 120ml Shave Gel and 120ml Face & Body Lotion £18; and a Travel Bag with 120ml Face & Body Lotion and 120ml Shave Gel £12.
Hammond & Co by Patrick Grant Fragrance collection is available in 50 Debenhams stores nationwide and online from 19th October 2015.
Notes to Editors Debenhams is a leading international, multi-channel brand with a proud British heritage which trades out of 240 stores across 28 countries. Debenhams gives its customers around the world a unique, differentiated and exclusive mix of own brands, international brands and concessions. In the UK, Debenhams has a top four market share in womenswear and menswear and a top ten share in childrenswear. It leads the market in premium health and beauty. Debenhams is the eleventh biggest UK online retailer by traffic volume and in March 2013 was awarded ‘International Growth Initiative of the Year’ and “The Retail Technology Initiative of the year for Endless Aisle” at the Oracle Retail Week Awards. Debenhams has been investing in British design for 20 years through its exclusive Designers at Debenhams portfolio of brands. Current designers include Jeff Banks, Jasper Conran, FrostFrench, Henry Holland, Betty Jackson, Ben de Lisi, Julien Macdonald, Jane Packer, Jenny Packham, Patrick Grant, Pearce Fionda, Stephen Jones, Preen, Janet Reger, John Rocha, Ashley Thomas, Eric Van Peterson and Matthew Williamson.
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