NOT JUST A LABEL (NJAL) opens its first NYC store

NEW YORK, NY, 2015-12-2 — /EPR Retail News/ — Part of the New York City Economic Development Corporation’s (NYCEDC) ‘Made in NY’ initiative, the NOT JUST A LABEL | Made in NY store will showcase a selection of NYC’s most notable emerging designers, including much talked about and highlighted Designer Kamilah Willacy.

Kamilah Willacy’s Design nominated Artworks collection will be shown which is not only made in New York but made in Kamilah Willacy’s very own Design Facilities which is rare for designers.

‘I decided to build out my own production facilities and produce my bags in house not because I wanted to, it was simply because no other factory in the world was used to working with the materials I use”, said Kamilah Willacy.

“I simply didn’t have a choice to produce on my own in New York; it was either design around the capability of the factories out there or produce myself and maintain my desired level of creativity” -Kamilah Willacy

Kamilah Willacy’s accessories are unique and set her apart from most accessories designer’s due to her architectural background and experience in the commercial development and furniture industry. Her industry knowledge as influenced her use of materials. Most of her work is made of architectural steel and high gloss poured glass resin and you will sometimes find real wood and marble used.

The company is Emerging and the go to bag for the royals and elite crowd due to her ability to create bespoke designs on demand.

“ I am able to create bespoke products for my elite customers because I have my own design facilities. It a rewarding feeling and sense of pride you have when you are able to offer something unique for your customers”, says Designer Kamilah Willacy.

Kamilah Willacy’s strategy launching her brand of accessories was to offer entry level pricing to allow the average consumer an opportunity to purchase her product. Starting Price points ranged from $225-$1100.

Her private bespoke bags which can sometimes incorporate real sterling silver frames plated with 24k gold featuring her original artwork can range from $2000-$15,500 on average.

Kamilah Willacy is an example of why the initiative for local fashion and manufacturing in New York is important. It is raising the level of creativity and stimulating the growth of jobs which is very mush needed.

NJAL’s mission is to highlight the city’s fashion industry to the cultural richness of the New York hospitality staple. NJAL is also hosting a series of conversations around all things Made in New York, with industry impresarios including Adam Selman, Gabi Asfour, Becca McCharan, Marcia Patmos, Shelley Fox,
Burak Cakmak, and Kelly Cutrone.

For more information about this imitative see more at www.NOTJUSTALABEL.COM

For more information on Designer Kamilah Willacy see more at www.KamilahWillacy.com

Contact-Details: JOLE@ARCDEGLOBAL.COM

VIA: EPR Network

###

NOT JUST A LABEL (NJAL) opens its first NYC store

NOT JUST A LABEL (NJAL) opens its first NYC store

Debenhams Reports Sales Increase As Teenagers Prepare For Prom

Debenhams has revealed that teenagers across the country won’t be attending school discos over the coming weeks but instead dancing at American style school proms.

The phenomenon is so prevalent that in some areas nine out of ten secondary schools will be hosting the events, sending sales of prom style dresses soaring and creating a new sales peak second only to Christmas says the store.

Unlike the school disco, the prom is a much more formal affair with evening wear and black tie being the required dress code. Since the start of the ‘season’ Debenhams has seen a 57% rise in sales of occasion handbags and a whopping 1,322% sales increase on false eyelashes.

Party shoes have also sold faster than ever with ten styles selling out ahead of expectation.

The trend has been sparked by hit US TV shows such as ‘Glee’ and ‘Super Sweet 16’ and seems to be growing each year.

However, the move away from the disco has spawned another phenomenon – the Promzilla, a teenage girl who is keen to outdo her friends, according to Debenhams research.

Promzillas are so eager to be the bell of the ball that through ‘pester power’ they encourage their parents to spend nearly £600 on attending the prom, with limo hire, false tan, expensive haircuts and corsages sending costs soaring.

As a result Debenhams has briefed sales staff and personal shoppers to encourage parents not to feel they need to splurge large amounts on what is an end of term party and with prom dresses at Debenhams starting from just £60 they don’t have to.

Via EPR Network
More Retail press releases

Debenhams Reveals New Fashion Language Excludes Some Shoppers

Debenhams has issued a new dictionary to help shoppers understand the latest clothing terms.

The high street store has taken the unusual step because no one understands the plethora of new descriptions and phrases emerging from the fashion industry.

While newly made up words such as shacket and treggings are instantly understood by clothing industry insiders, they’re leaving the public baffled, says the store.

Debenhams spokeswoman Lizzie Singleton said: “It’s now easier to understand Sanskrit than some of the words commonly used by commentators within the fashion industry to describe garments.

The dictionary will translate fashion phrases such as:
Shacket (Shirt/Jacket) Jacket of shirt like appearance.
Tregging (Trouser/Legging) Leggings of trouser like appearance.
Jeggings (Jean/Leggings) Leggings with jean like qualities.
Coatigan (Coat /Cardigan) Cardigan with a coat appearance.
Cardigown (Cardigan/Dressing Gown) Cardigan, usually long and belted like a cardigan.

Lizzie Singleton continued: “We believe that these words are only properly understood by approximately five per cent of the population – yet they are commonly used throughout the fashion industry.

“It’s virtually a secret language, designed solely for fashion experts and people who spend every day reading fashion magazines.”

“We’ve decided to produce the dictionary so that every shopper – both fashion expert and non expert alike – can shop easily and clearly in all of our stores. However, we are also urging the fashion industry to use existing English words to describe their garments rather than made up amalgamations.”

Marie Clair, spokesperson for Plain English Campaign said: “Anything that helps to make sense of fashion is a good thing. Just like the Debenhams’ buying guides, the dictionary aims to give shoppers clear and concise information and could be a contender for one of our plain English awards in December.”

Other new words commonly used by the fashion industry include:
Skorts (skirt/short) shorts with the look of a skirt i.e. culottes.
Mandles (man – sandals) sandals for men.
Mackets (mac/jacket) a cross between a mac and a jacket.
Shoots (Shoe/Boots) not quite a shoe nor a boot but something in between.
Meggings (male leggings) very tight jersey trousers for men.
Mace (male lace)
Mankinis (male/bikini) skimpy swimwear for men championed by Borat.
Jombats (jegging/combats) tight combats of jegging quality.
Tankini (tank/bikini) cross between a bikini and a tank top for a more modest swim option.
Skousers (skirt/trousers) trousers with an attached skirt.
Blurt (blouse/skirt) all in one blouse and skirt combo.
Jardigan (jacket/cardigan) a thick jacket like cardigan that requires no coat on top.
Whorts (winter shorts) thick, often wool based shorts, normally worn with tights in winter.
Mubes (maxi tube dress)
Watch let (watch/bracelet) a bracelet which includes a time telling decorative element.

Via EPR Network
More Retail press releases

Debenhams Breaks New Ground With National Disabled Model Campaign

Debenhams has become the first retailer on the British high street to launch a national window campaign featuring a disabled model in all of its 160 stores in the UK and the Republic of Ireland.

The ground breaking imagery features disabled model Shannon Murray, along with additional photography, mannequins and products in a display to launch the Debenhams autumn winter womenswear.

The innovative display follows an approach by Nikki Fox and Natasha Wood, both disability campaigners and presenters of the hit TV show, How to Look Good Naked, which lead to a trial using Shannon in three stores earlier this year. The pilot resulted in the some of the most responsive and positive feedback the retailer has ever received prompting Debenhams to take new shots and roll out across all its stores.

The move comes as a natural next step for Debenhams following campaigns featuring plus size and petite models, un-airbrushed swim models and size 16 mannequins – all since the start of 2010.

Debenhams hopes the latest move will encourage other retailers to follow suit and be more versatile.

Celebrity stylist, presenter of ‘How to Look Good Naked’ and inclusivity campaigner, Gok Wan, commented: “After months and months of hard work, this is some of the best imagery I have seen on the British high street…ever.

Via EPR Network
More Retail press releases

House of Fraser Launches Michael Kors Handbags Online

House of Fraser, the leading premium department store has introduced the latest handbag collection from Michael Kors online.

Michael Kors began his career in fashion at the age of 19, designing and merchandising a collection for the renowned boutique named Lothar’s in New York City. The line caught the attention of the fashion press, prompting Michael Kors to start up his own business. In 1981 the Michael Kors label was formed and, since the label was established, it has never strayed from Kors’ initial vision of chic, luxurious American sportswear.

From summer totes to sand python embossed crossbody bags, customers will find this season’s latest Michael Kors handbag collection online at houseoffraser.co.uk.

The Autumn/Winter 2010 collection of handbags and accessories reflect the urban aesthetics of American style. From supple leather folds to sophisticated architectural shapes, Michael Kors handbags and accessories highlight understated luxury of sleek fabrics mixed with classic shapes.

Large totes from Michael Kors can be purchased online at House of Fraser and are ideal for taking on short breaks or for someone that has a busy schedule or lifestyle. The fun metallic colours and signature detailing will make the tote a must-have for the Autumn/Winter season and structured clutches will lead the biker chic trend, displaying studded detailing to bring back the 80s era. Michael Kors clutches are available to buy at houseoffraser.co.uk and customers will find a range of metallic tones that will add an architectural edge to any outfit.

Via EPR Network
More Retail press releases