Amazon to launch new store featuring genuinely handmade items crafted and sold directly from artisans

  • Handmade at Amazon items are factory-free, handcrafted
  • Shop for handmade items from more than 60 countries around the world
  • Artisans are adding thousands of new items daily

SEATTLE, 2015-10-8 — /EPR Retail News/ — Amazon (NASDAQ:AMZN) announced today the launch of Handmade at Amazon (www.amazon.com/handmade), a new store featuring genuinely handmade items crafted and sold directly from artisans. With Handmade atAmazon, customers can discover artisans from around the world, and shop local from artisans based in their community with the familiarAmazon experience they know and trust. Handmade at Amazon was designed to provide customers and artisans a tailored store specifically for handcrafted items. All products available on Handmade at Amazon are factory-free and must be made by hand. Handmade at Amazonfeatures a variety of product categories including Jewelry, Home Décor, Artwork, Stationery and Party Supplies, Kitchen and Dining, and Furniture.

“We have designed a custom shopping experience for customers looking for handmade items by bringing together many of the best artisans in the world, and they’re adding thousands of items daily,” said Peter Faricy, VP for Amazon Marketplace. “Knowing an item has a unique story behind it creates a personal experience that customers have told us makes owning handmade items special. Handmade at Amazonoffers customers more than 80,000 quality handcrafted items from around the world, and over 30 percent can be personalized by artisans to delight customers.”

Handmade at Amazon offers customers:

  • Genuinely Handmade: We only approve artisans whose products are handcrafted. We are factory-free. Customers will enjoy on-trend jewelry like modern earrings, interlocking rings necklaces and tassel statement earrings.
  • Explore the World: Shop by country to find products from artisans in more than 60 countries. International items include walnut cufflinks from Australia and handcrafted wooden lamps from Italy.
  • Discover the Artisan: Every artisan has a profile that describes how their products are made. Shop locally by finding artisans in all 50 states. Customers can experience music-themed artwork from a New York artisan that’s been playing music and doing art for over 25 years, to adorably cute heirloom quilt, bib and burp cloth baby collections from a Wisconsin artisan initially inspired to make handmade heirloom treasures that would forever remind her of the first precious months with her children.
  • Shopping Made Easy: What you love about Amazon, now for Handmade. We’re bringing the friendly experience, convenience and value you love and trust about Amazon to the world of handmade items. To start, more than 600 handmade items are Prime eligible with more being added each day.

Every Handmade product page contains a location icon identifying where the artisan is based, along with a link to the artisan’s profile. To find the Handmade at Amazon store from the Amazon.com homepage, customers can click on the “Handmade” link in the “Shop by Department” navigation or type in terms including “handmade,” “handmade home décor” or “handmade jewelry” into the search bar.

Handmade at Amazon features a growing collective of artisans. Here’s what artisans are saying:

“Handmade at Amazon will change the customer shopping experience because Amazon has made the artisan profile personal, and customers like personal. Feeling like they know who made the item, the process behind how each piece is made, and how much time and effort went into every item will bring customers back to shop for even more Handmade items!” – Carlee, AmazziRoots

“Amazon will know how to do handmade right.” – Chuck, Down to the Wire Designs

“I think that Handmade at Amazon is a really great platform to put our products in front of a big audience, a big diverse audience.” – Eve and Kristen, Bright Beam Goods

To explore products and view highlighted artisan videos on Handmade at Amazon, click here.

About Amazon
Amazon.com opened on the World Wide Web in July 1995. The company is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Fire tablets, Fire TV, Amazon Echo, and Alexa are some of the products and services pioneered by Amazon.

Source: Amazon.com, Inc.

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Starbucks Community Tables are handmade and come from Blue Ridge Mountains of North Carolina

SEATTLE, 2015-2-24 — /EPR Retail News/ — A group of Army Reservists in uniform sit around a community table in a Starbucks near a military base. With coffee cups close, they pour over planning papers. Their attention is focused on the task at hand; unaware the large table they’re using was handmade in the U.S.A.

The table, with a smooth maple top and sturdy steel legs, comes from the Blue Ridge Mountains of North Carolina and is one of 27 Starbucks has purchased for its community stores. Though the order might seem small for a global company, it is one of the ways Starbucks exhibits its commitment to locally-relevant design using sustainable materials. And getting an order for a couple dozen handcrafted tables can make a big difference for a small company.

Sourcing managers with the Starbucks Global Store Development team are always looking for high-quality, handmade furniture. They discovered Charleston Forge a couple of years ago. The family-owned business employs about 40 people who design, fabricate and finish furniture using suppliers who are within a 100-mile radius of Boone, North Carolina.

“We love to see ‘outsiders’ take an interest in our businesses,” said Dan Meyer, President of the Boone Area Chamber of Commerce. “One of our concerns here is underemployment. When companies like Starbucks support our businesses that enables families to provide for themselves for the generations to come.”

Charleston Forge is grounded in the persistence of its founders, Art and Susan Barber. In their 20s, after graduating from Appalachian State University, they opened a retail fireplace shop to cater to people who had homes in the Blue Ridge Mountains – the highest mountains east of the Mississippi River. Art hand forged a baker’s rack and other furniture pieces out of metal to help display the bellows and other fireplace equipment sold in their store.

In the mid-1980s, a customer suggested the Barbers take their handmade furniture to the High Point Market – the largest home furnishings trade show in the world, encompassing over 10 million square feet of display space, in High Point, North Carolina.

“To make a long story short”

“Well, actually I can’t make a long story short,” quipped Art. “I loaded my 1978 pickup up with furniture and got to High Point the night before the trade show opened. I was told ‘I’m sorry, you’re too late.’ And I was turned away.”

Art and Susan were in their 20s, $300,000 in debt, with a newborn baby at home at the time. Now what? Art “walked up and down the hall in a panicked state” thinking their dream of starting a furniture business had ended. With nothing to lose, Art found a tucked-away corner of one of the massive showrooms and began setting up his furniture on a rug he’d borrowed. He stood there for 10 days, hoping to attract the attention of buyers while avoiding security guards.

One buyer took notice of Art and purchased a baker’s rack. Six months later, a piece of furniture Art created was on the inside front cover of a preeminent catalog retailer, and Charleston Forge had its start.

“Some of the artisans who hand forge or hand paint and stain our furniture have been with us almost since the beginning,” said Susan. “Like many furniture companies we were hard hit a decade ago as overseas production took over. Over the past several years we’ve seen a return to American-made furniture because of the quality.”

Handcrafted furniture

Every piece of furniture Charleston Forge produces is handcrafted. From combining age-old blacksmithing techniques with new technology, to welding steel and applying premium finishes by hand, each piece is built to order in Boone, a college town of about 18,000 people. The company also mentors design students at one of the local colleges.

“We are always looking for unique pieces from suppliers who are able to bring opportunity into their communities by creating jobs,” said Michelle Lundell, senior sourcing manager for Starbucks Store Development. “Charleston Forge is also training people in hand craftsmanship skills that otherwise might be lost.”

With 18 in-house design studios, Starbucks is able to integrate local relevancy and sustainability into store designs around the globe.

For more information on this news release, contact the Starbucks Newsroom.

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Starbucks Community Tables are handmade and come from Blue Ridge Mountains of North Carolina

Starbucks Community Tables are handmade and come from Blue Ridge Mountains of North Carolina

Evyral Provides an Interactive Online Shopping Platform Designed to Bring Buyers and Sellers Together

Evyral provides a social platform for entrepreneurs and business owners to share their own creations and products.

Evyral visitors can browse our collections, buy products online and have the ability to contact shop owners directly with questions or requests. The Evyral browsing experience guides buyers through our inventory in a fun and intriguing manner.

Registering with Evyral allows you to participate in a social marketplace where you can buy and sell products while connecting with other community members. With your Evyral account you can setup your own storefront and sell your items. You’ll gain full access to our complete set of user interaction features, including the ability to create both a unique personal and shop profile, “follow” other users, maintain a “favorite” items list and “treasury,” share videos, comment, message, and share feedback with community members.

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