H&M Design Award 2016 winner Hannah Jinkins launches capsule collection at selected H&M stores

H&M Design Award 2016 winner Hannah Jinkins launches capsule collection at selected H&M stores
H&M Design Award 2016 winner Hannah Jinkins launches capsule collection at selected H&M stores


STOCKHOLM, SWEDEN, 2016-Oct-08 — /EPR Retail News/ — Dynamic shapes, utilitarian details and a fresh take on femininity define the capsule collection by H&M Design Award 2016 winner Hannah Jinkins. Hannah has worked closely with the H&M design team since the final in December 2015 to develop pieces from her winning collection, which will be available in selected H&M stores and online from October 20.

“I am so excited about Hannah’s collection for H&M. She thinks in a totally fresh way about women’s fashion, creating pieces that have a real energy and authenticity,” says Ann-Sofie Johansson, Creative Advisor at H&M

Hannah’s unique signature can be found throughout the collection, with every piece she designs, Hannah loves to find new ways to tailor and drape, often using workwear as her starting point. Oversized garments are fitted to the body using folds or staples; functional fabrics are given a feminine twist and proportions are played with for a fresh silhouette.

The oversized bomber, in waxed cotton, has its sleeves stapled to create the shape, while a dried wax cotton boiler suit has been folded, pleated and stapled for a new femininity. An oversized denim jacket has been cinched to create a unique take on a bomber, while a cropped sweater is slouchy and comforting to wear − its extended sleeves contrasting with its shorter length. Throughout the collection there are special details, such as the utilitarian staples that hold many of the folds, or the trims of silk that are caught in the seams to give a frayed, softening finish.

“I’ve had such an incredible experience creating this collection together with H&M. I’ve learned so much, and it’s amazing to see the pieces for H&M being so true to my winning collection”

Hannah Jinkins
25-year old British-born Hannah Jinkins graduated in 2015 from the womenswear programme at the Royal College of Art in London. She was awarded the H&M Design Award 2016 by a jury that included H&M Creative Advisors Ann-Sofie Johansson and Margareta van den Bosch, actress Kate Bosworth, Creative Director of Balmain Olivier Rousteing, stylist Katy England, photographer Nick Knight, blogger and founder of The Blonde Salad Chiara Ferragni and Floriane de Saint-Pierre, headhunter and founder of Floriane de Saint-Pierre et Associés. Founded in 2012, the H&M Design Award is open to students and graduates of some of the world’s most eminent fashion and design colleges, showing H&M’s commitment to the future of fashion and support for young and talented emerging designers.

For more details about the pieces in the collection visit our Image Gallery

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Source: H&M


Hannah Jinkins wins H&M Design Award 2016

Yesterday in London, Hannah Jinkins was announced as the winner of the H&M Design Award 2016. Jinkins, a graduate from the Royal College of Art, London, was selected from eight finalists by an international jury that included amongst others Kate Bosworth, Olivier Rousteing and Nick Knight. As the H&M Design Award winner, Jinkins receives a one-year mentorship from H&M, a prize sum of €50,000 and the opportunity to develop her winning collection to be sold in selected H&M stores as well as online in autumn 2016.

LONDON, 2015-12-8 — /EPR Retail News/ — “Hannah is really brilliant. She has the ability to balance so many difficult things, like the raw with the refined, or something very grown up with something more youthful. I found choosing the winner of the H&M Design Award very difficult, because the calibre of the finalists is up there with the best in fashion,” says Kate Bosworth.

“I was so impressed by Hannah’s collection. It is very contemporary, with a real understanding of a woman’s body. It feels like something very new in womenswear, which makes her such an exciting winner of the H&M Design Award 2016”, says Ann-Sofie Johansson, creative advisor of H&M.

“Hannah is amazing. She has her own unique vision. She has such strong energy, she’s modern, young and really knows what she wants. She works with a tough fabric, yet somehow manages to make it sexy and glamorous at the same time,” says Olivier Rousteing, creative director of Balmain.

Eight finalists selected from 40 of the world’s most respected design schools yesterday took part in a fashion show at The Orangery in Kensington Palace, London. Each finalist presented four looks from their graduation collections to an audience that included the jury and, for the first time, invited members of the global fashion media.

24-year old Hannah Jinkins, from London, graduated from the Royal College of Art in 2015. Her collection created a balance between tough fabrics like raw denim and inner linings of silk. Her silhouettes are oversized yet feminine, showing a real understanding of the female body.

“I feel very honoured and proud to have won the H&M Design Award. When my name was announced, it was very surreal and I felt quite emotional. I want to start my own label, and winning the award means I can follow my dream,” says Hannah Jinkins, winner of the H&M Design Award 2016.

The H&M Design Award was founded in 2012, underlining H&M’s strong commitment to the future of fashion. It is open to students and graduates of the world’s most respected design colleges in 16 countries, with the winner each year chosen by a highly-respected jury of international fashion experts.

The H&M Design Award 2016 featured students from the highest number of colleges ever, with schools from Austria, Belgium, China, Denmark, Finland, France, Germany, Iceland, Italy, the Netherlands, Sweden, Switzerland, the UK, the US, Japan and Korea. The eight selected finalists each won €5,000.

For images from the final, including the jury, winner, finalists and runway images, visit hm.com and for more information about H&M Design Award, please visit designaward.hm.com.

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Hannah Jinkins wins H&M Design Award 2016

Hannah Jinkins wins H&M Design Award 2016