O’KEY Group names Miodrag Borojevic as its new CEO of hypermarket and supermarket business

MOSCOW, Russia, 2017-Mar-24 — /EPR Retail News/ — O’KEY Group (LSE: OKEY), one of the leading food retailers in Russia, today (22 March 2017) announced the appointment of Miodrag Borojevic as its new Chief Executive Officer of hypermarket and supermarket business. He will be succeeding Heigo Kera from May 2017. The Board of Directors would like to thank Mr. Kera for his distinguished service and tremendous contributions to O’KEY Group, where his leadership, experience and dedication led the company through a challenging macroeconomic and competitive environment, and laid down a solid foundation for O’KEY’s compelling business development strategy and growth prospects. Mr. Kera will hand over the CEO responsibilities by June to ensure smooth transition of responsibilities with Mr. Borojevic, and will continue to serve as Chairman of the O’KEY Group S.A. Board.

Miodrag Borojevic’s Biography

Mr. Borojevic, 48, has in-depth industry expertise in food retail industry. Since 2013, he has been Chief Executive Officer of REWE Italy, where he has achieved strong success in executing a business turnaround. Prior to that, from 2002 to 2013 Mr. Borojevic held various executive positions at Kaufland, one of the leading hypermarket chains in Europe (part of Schwarz Group, a grocery retailer with more than US$100bn in revenues), overseeing its operations in Romania, Croatia, Bulgaria, Slovakia and the Czech Republic. Mr. Borojevic speaks English, Italian, Russian, German, Croatian and Bulgarian.

Heigo Kera, CEO and Chairman of the Board of Directors of O’KEY Group, said: “After two years of leading the company through difficult times and achieving the goals set by the board, I feel it is the right time for me to step down. During this time we strengthened the competitive position of our hypermarket and supermarket business, launched important strategic projects, improved the price perception of the O’KEY brand, adapting commercial policies to meet macroeconomic challenges, enhancing in-store shopping concept to make better experience of our customers and introducing the new compact city hypermarket concept. We have built a strong team of dedicated retail professionals which I have enjoyed working with in this challenging environment. I remain a strong believer in O’KEY’s unique business model and customer value proposition which would help it to take advantage of market opportunities to drive growth while maintaining high operational effectiveness.”

Miodrag Borojevic commented: “I am delighted to accept the offer to lead hypermarket and supermarket business of O’KEY Group. I strongly believe in the significant potential for further growth of O’KEY’s business, and see tremendous opportunity to add value for our customers, employees and shareholders in years to come. I look forward to communicating and executing our team’s exciting vision and strategy for the next stage of O’KEY business.”

COMPANY OVERVIEW

O’KEY is one of the largest retail chains in Russia. Its primary retail format is the modern Western European style hypermarket under the “O’KEY” brand reinforced by O’KEY supermarket. The Group is developing the innovative discounter format under the “DA!” brand. O’KEY is the first among Russian food retailers to launch e-commerce operations in St. Petersburg and Moscow based on hypermarket assortment. The Group opened its first hypermarket in St. Petersburg in 2002 and has demonstrated continuous growth ever since. As of March 22, 2017, O’KEY operates 164 stores across Russia – 74 hypermarkets, 36 supermarkets and 54 discounters.

Investor Relations:

e-mail: ir@okmarket.ru www.okeyinvestors.ru

Source: O’KEY Group

O’KEY Group announces the appointment of Milina Sevcikova Mikulova as Private Label Commercial Director

MOSCOW, Russia, 2016-Sep-16 — /EPR Retail News/ — O’KEY Group S.A. (LSE: OKEY), one of the largest food retailers in Russia, announces the appointment of Milina Sevcikova Mikulova as Private Label Commercial Director reporting directly to the Company’s CEO Heigo Kera.

The new Commercial Director will be developing and implementing the Group’s private label strategy for supermarkets and hypermarkets. In her role, Milina will manage assortment, production, supply, pricing, positioning, promotion of the O’KEY private labels and control marginality of this business.

Her top priority is to improve quality of the O’KEY private label products by auditing production facilities and testing samples in independent accredited laboratories.

The Company started the private label relaunch project last year covering mainly the food categories. The first step was to launch the That’s What You Need! brand (November 2015) in the low price tier followed by an O’KEY line-up in the middle price segment (April 2016). Currently there are 1,000+ SKUs under both brands.

Mr. Heigo Kera, the Chairman of the Board and the Group CEO, commented: “Last year we gave a new life to our private label business, which is one of the key elements of our Commercial Policy aimed at growing our margin in this segment and maintaining traffic by offering the best value for money proposition to our customers.

Our plan is to increase the share of private labels to 10% of the total sales in the coming year, including non-food categories. Given the importance of this business and our ambitions, we decided to have this block reporting to a separate Commercial Director.

Milina and her team will work closely with the DA! discounters to enable synergies in design, ordering and promotion of certain products.”

Milina Sevcikova Mikulova has a proven commercial, marketing and project management track record in Russia, Eastern Europe and Africa. Born in Czechoslovakia, she started her career at Carrefour in 1998 when she was involved in the opening of the retailer’s first hypermarket in Eastern Europe. From 2000 to 2004, she worked at AHOLD, the largest retail chain in the Czech Republic, making her way from Buying Manager to Commercial Director for the Czech Republic, Slovakia and Poland. Later she joined Metro Group to support the expansion of the Real chain in Romania as Commercial Director for Food. From 2005 to 2009, Milina served as Commercial Director & Management Board Member at Lenta. In recent years, she held various executive positions at Metrika (DIY), Yoo! Mart Ltd (Ghana, Africa) and 585 Gold.

Milina graduated from the University of Economics in Prague (International Relations) and holds a degree from the Commerce & Management School (l’ECG) in Orleans (France).

COMPANY OVERVIEW
O’KEY is one of the largest retail chains in Russia. Its primary retail format is the modern Western European style hypermarket under the “O’KEY” brand reinforced by O’KEY supermarket. The Group is developing the innovative discounter format under the “DA!” brand. O’KEY is the first among Russian food retailers to launch e-commerce operations in St. Petersburg and Moscow based on hypermarket assortment.

The Group opened its first hypermarket in St. Petersburg in 2002 and has demonstrated continuous growth ever since. As of September 15, 2016, O’KEY operates 159 stores across Russia – 73 hypermarkets, 37 supermarkets and 49 discounters.

For further information please contact:
Investor Relations e-mail: ir@okmarket.ru www.okeyinvestors.ru

Source: O’KEY Group

O’KEY Group S.A. announces the opening of its new hypermarket in Tyumen (Siberia)

MOSCOW, Russia, 2016-Sep-10 — /EPR Retail News/ — O’KEY Group S.A. (LSE: OKEY), one of the largest food retailers in Russia, announces the opening of a new hypermarket in Tyumen (Siberia), the Group’s 73rd hypermarket in Russia and 159th store in the total Group portfolio.

The new store is located on a busy highway, Profsoyuznaya Street, connecting the center of Tyumen with the part of the city beyond the river and serving massive traffic flows going out of the city to Tobolsk, Verkhny Bor and Salairsky Tract, including those heading to the countryside. A new residential complex is to be built in the territory adjacent to the hypermarket.

There is a spacious indoor parking for 416 cars on the first floor. The second floor is given to the hypermarket and smaller shops/food service facilities.

The 30,000 m2 building with the approximately 8,000 m2 O’KEY store is owned by the Group.

Previously, the Company opened two hypermarkets in Tyumen – at Shirotnaya Street in 2012 and Fedyuninskogo Street in 2015. What makes the new store different is not only the size (it is the largest O’KEY store in the city) but also the brand new look & feel of the selling space. Tyumen is the third city after Moscow and St Petersburg where the Company has implemented elements of the new in-store concept, navigation and merchandising.

Mr. Heigo Kera, the Chairman of the Board and the CEO of the Group, commented: “Tyumen offers considerable opportunities to O’KEY as the city keeps a high level of consumption and demand for high quality food products and the local residents are sensitive to the customer service level in stores. The region is among the leaders by the size of capital invested in the food production industry. This allows us to offer high-demand goods manufactured in the Tyumen Region with the lowest logistics burden. Today we have 36 local companies supplying their products to our stores and will make this list longer in the near term.”

COMPANY OVERVIEW

O’KEY is one of the largest retail chains in Russia. Its primary retail format is the modern Western European style hypermarket under the “O’KEY” brand reinforced by O’KEY supermarket. The Group is developing the innovative discounter format under the “DA!” brand. O’KEY is the first among Russian food retailers to launch e-commerce operations in St. Petersburg and Moscow based on hypermarket assortment. The Group opened its first hypermarket in St. Petersburg in 2002 and has demonstrated continuous growth ever since. As of September 9, 2016, O’KEY operates 159 stores across Russia – 73 hypermarkets, 37 supermarkets and 49 discounters.

For further information please contact:
Investor Relations
e-mail: ir@okmarket.ru www.okeyinvestors.ru

Source: O’KEY Group S.A.