Lenta introduces Bonvida, its first private label aimed at the small business customer

Saint Petersburg, Russia, 2018-Mar-05 — /EPR Retail News/ — Lenta (LSE, MOEX: LNTA), one of the largest retail chains in Russia, announces the launch of Bonvida – a private label for small business ‘professional’ shoppers.

A year after the launch of the Lenta PRO program, Lenta launches Bonvida – its first private label specifically aimed at the small business, or ‘professional’, customer. The label offers products in the following categories available in Lenta stores: cheeses, sausages, coffee, fish (salmon, herring), water, caramel, chocolate, tea/coffee cups/lids, milk, cream, gel shampoos, and sugar. For the moment, the Bonvida range offers 33 product items. The initial product range was selected based on concrete insights about products that are most in demand by Lenta’s small business customers, and will be gradually expanded going forward. Bonvida-labelled products are manufactured by Lenta’s trusted partners and are available in small-scale wholesale packaging at competitive prices.

Herman Tinga, Lenta Commercial Director, said:
“Having analysed the data collected from purchases by Lenta’s customers, we came to a conclusion that a significant number of products in our stores are purchased not only for personal consumption, but also for business purposes. So we decided to offer our ‘professional’ customers a specialised service and a dedicated loyalty program, PRO. Today, we are enhancing this program by adding a new private label developed specifically to meet the needs of our customers. Bonvida offers quality everyday products by leading producers which our customers can purchase without having to pay a brand markup, offering a discount of up to 9% in the process. I am confident that our customers will appreciate these products highly and will promptly put them on their must-buy lists.”

Lenta implemented its initiative for small business customers across all its hypermarkets in February 2017. Upon registering with the Lenta PRO program, legal entities and individual entrepreneurs can pay for their purchases in hypermarkets at dedicated checkouts and receive full invoices to account for expense claims and VAT refunds. The initiative is targeted towards HORECA, small independent retailers, and buyers of office supplies.

About Lenta
Lenta is the largest hypermarket chain in Russia and the country’s third largest retail chain. The Company was founded in 1993 in St. Petersburg. Lenta operates 232 hypermarkets in 84 cities across Russia and 99 supermarkets in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg and the Central region with a total of approximately 1,388,603 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,600 sq.m. The average Lenta supermarket store has selling space of approximately 900 sq.m. The Company operates seven owned distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 40,383 people as of 30 June 20171.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com

Contact:

Lenta
Maria Filippova
Public Relations and Government Affairs Manager
Tel.: +7 812 380-61-31 ext.: 1892
E-mail: maria.filippova@lenta.com

NW Advisors
Russian Media
Anton Karpov & Victoria Afonina
Тel:+7 495 795 06 23
E-mail: lenta@nwadvisors.com

FTI Consulting
International Media:
Leonid Fink & Victor Pomichal
Тel: +44 7497 783 705
E-mail: Leonid.Fink@fticonsulting.com
victor.pomichal@fticonsulting.com

Source: Lenta

Lenta becomes the exclusive seller of high-quality products under the Pirkka brand in Russia

St. Petersburg, Russia, 2017-Nov-27 — /EPR Retail News/ — Lenta (LSE, MOEX: LNTA), one of the largest retail chains in Russia, announces the start of sales of Pirkka branded products in Lenta stores across St. Petersburg, Petrozavodsk, and Murmansk.

Pirkka is a well-known private label by the Finnish conglomerate Kesko. Lenta purchased 11 hypermarkets of Kesko in Saint-Petersburg previously operated under the K-Ruoka brand at the end of 2016. Today, the two companies announce the launch of a new partnership: Lenta will become the exclusive seller of high-quality products under the Pirkka brand in Russia.

Initially, Lenta hypermarkets and supermarkets will offer a range of 80 SKUs in the categories of dry food, confectionery, and household chemicals. These products, already known and loved by the residents of Russia’s “Northern capital”, are manufactured to high Finnish quality standards by leading European enterprises. For now, the products will be available in Lenta’s stores in St. Petersburg, Murmansk, and Petrozavodsk only, where the Company operates 38 hypermarkets and 18 supermarkets.

Herman Tinga, Lenta’s Commercial Director, said:
“We are pleased to announce the return of the Pirkka brand to St. Petersburg. These are high-quality products from Finland that have already earned their reputation as the ‘Finnish quality benchmark’. We know that these products are widely popular in St. Petersburg, and we are happy to provide our customers with their preferred ranges at competitive prices. This year, we will increase number of private label SKUs by approx. 30%, including through beefing up our ranges of exclusive food products that are not to be found in other retail chains. We expect this will make our stores even more attractive to our customers.”

About Lenta
Lenta is the largest hypermarket chain in Russia and the country’s fourth largest retail chain. The Company was founded in 1993 in St. Petersburg. Lenta operates 217 hypermarkets in 79 cities across Russia and 72 supermarkets in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg and the Central region with a total of approximately 1,295,335 sq.m of selling space.
The average Lenta hypermarket store has selling space of approximately 5,700 sq.m. The average Lenta supermarket store has selling space of approximately 900 sq.m. The Company operates seven owned distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 40,400 people as of 30 June 20171.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com

Contact:

Lenta 
Тel:+7 (812) 336 39 97
E-mail: pr@lenta.com

NW Advisors
Anton Karpov & Victoria Afonina
Тel:+7 495 795 06 23
E-mail: lenta@nwadvisors.com

Source: Lenta

Lenta signs contract with Russian fish producer for fresh Karelian trout

St. Petersburg, Russia, 2017-Nov-11 — /EPR Retail News/ — Lenta (LSE, MOEX: LNTA), one of the largest retail chains in Russia, announces that it has signed a contract securing supply of farmed Karelian trout for direct deliveries to its hypermarkets in Moscow and Saint Petersburg.

Lenta is the first Russian retailer to have signed a long-term contract with a major Russian fish producer for trout to be grown in Karelia and delivered directly to its stores. The contract will enable Lenta to have full quality control over the entire supply and farming process while securing immediate farm-to-shelf delivery in the amounts needed. The fish will be delivered fresh to Lenta stores within 24 hours of being caught.

Lenta hypermarkets in Moscow and Saint Petersburg will offer consumers two varieties of fresh Karelian trout – Eco Trout, or trout grown naturally in river conditions closest to its natural habitat, and the lake-grown Choice Trout, farmed utilising special fish-farming nets. Lenta’s trout will be grown in Vuoksi, one of the cleanest water bodies found in the Leningrad Region, and a series of lakes linked to this river. Fish are fed with natural feeds and go through a multi-stage quality control before shipping. For our customers’ convenience, all fish will be sold gutted.

Lenta’s Commercial Director Herman Tinga said:
“While Russian consumers traditionally have a liking for fish, and restaurant consumption of fish in general is on the up, for ordinary shoppers it can still be difficult to find a good quality source of diversified fish products. Customers already know Lenta as a reliable source of high quality fish, with product selection already including nearly 60 SKU of fresh fish in all of Lenta’s hypermarkets across Russia, ranging from ordinary pollock to exotic barramundi. With this new partnership, we go one step further in offering a branded product which will be unique in freshness and quality, specifically grown for Lenta to our exacting standards”.

About Lenta
Lenta is the largest hypermarket chain in Russia and the country’s fourth largest retail chain. The Company was founded in 1993 in St. Petersburg. Lenta operates 206 hypermarkets in 79 cities across Russia and 69 supermarkets in Moscow, St. Petersburg, Novosibirsk, Yekaterinburg and the Central region with a total of approximately 1,234,420 sq.m of selling space. The average Lenta hypermarket store has selling space of approximately 5,700 sq.m. The average Lenta supermarket store has selling space of approximately 900 sq.m. The Company operates seven owned distribution centres.

The Company’s price-led hypermarket formats are differentiated in terms of their promotion and pricing strategies as well as their local product assortment. The Company employed approximately 40,400 people as of 30 June 20171.

The Company’s management team combines a mix of local knowledge and international expertise coupled with extensive operational experience in Russia. Lenta’s largest shareholders include TPG Capital and the European Bank for Reconstruction and Development, both of which are committed to maintaining high standards of corporate governance. Lenta is listed on the London Stock Exchange and on the Moscow Exchange and trades under the ticker: ‘LNTA’.

A brief video summary on Lenta’s business and its Big Data initiative can be seen here.

For further information please visit www.lentainvestor.com

Contact:

Lenta
E-mail: pr@lenta.com

NW Advisors
Russian Media:
Anton Karpov & Victoria Afonina
Тel:+7 495 795 06 23
E-mail: lenta@nwadvisors.com

FTI Consulting
International Media:
Leonid Fink
Тel: +44 7497 783 705
E-mail: Leonid.Fink@fticonsulting.com

Source: Lenta