STOCKHOLM, SWEDEN, 2015-11-10 — /EPR Retail News/ — H&M is pleased to release the first images of Katy Perry’s Holiday print campaign for H&M. In the images, Katy wears pieces from the H&M Holiday collection, which coincides with the spectacular H&M Holiday commercial she has filmed for cinemas, TV and online. The full-length commercial will debut worldwide on November 23 at hm.com/life.
H&M’s Holiday 2015 commercial is the ultimate celebration of the season. Katy first appears as a fairy before conjuring to life an unbelievable cast of characters, from life-sized gingerbread men, to oversized presents on roller skates and giant teddy bears. The action is fast-paced and ever-changing, with Katy giving every scene her own twist. The soundtrack to the commercial is “Every Day Is A Holiday,” a new song written by Katy for the Holiday commercial, and produced by Duke Dumont.
“I had such a festive time shooting this larger-than-life holiday commercial with Jonas Åkerlund, and all of the fun clothes, especially my favourite, the Elfie Selfie sweater. H&M has been a part of the evolution of my personal style since I was 13, when I would start to incorporate fun, affordable H&M pieces into my vintage wardrobe. I can’t wait for you to give your wardrobe some sparkle with this magical holiday collection,” says Katy Perry.
In both the commercial and accompanying print campaign, Katy appears in looks from the H&M Holiday collection that mix festive glamour, style and fun. It includes pieces such as lipstick-red dresses, tuxedos with open sleeves and a T-shirt embroidered with sequined red bows. There are special details everywhere, from the fringing on a black mini skirt to the perfect Christmas jumper. H&M’s Holiday collection will be available in H&M stores worldwide from mid-November.
“I love the mix of style and updated traditions in this year’s Holiday collection. These are pieces for pure pleasure, whether it’s the perfect party dress for the best night out, or the cosiest fun jumper for relaxing with friends and family,” says Pernilla Wohlfahrt, H&M’s Head of Design.
This holiday season, H&M is committed to supporting the children in Myanmar with specially-designed gift cards. For each card bought, the H&M Conscious Foundation will donate 5% of the price to UNICEF. UNICEF will then use the money to provide quality education for vulnerable children in Myanmar, where there is urgent need to improve access to basic education. Through the gift card campaign, UNICEF and the H&M Conscious Foundation aim to directly reach more than 350,000 children with quality primary and lower secondary school education in the Rakhine State. The gift cards will be available in H&M stores globally until December 31.
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