Meijer helps customers get into the holiday spirit with more than 400,000 holiday-related apparel items

Meijer helps customers get into the holiday spirit with more than 400,000 holiday-related apparel items

GRAND RAPIDS, Mich., 2017-Dec-11 — /EPR Retail News/ — The holiday sweater craze continues to gain popularity as the season’s parties and celebrations kick off. Traditionally, Meijer sells more than 400,000 holiday-related apparel items for the family in December, including sweatshirts, tunics, leggings, sleepwear and sweaters – otherwise known as the so-called “ugly” holiday sweaters trend.

According to Fast Company, today the ugly holiday sweater craze has morphed from cottage sensation to a million-dollar, year-round industry. The trend is not limited to people. Meijer pet buyers report that they move more than 10,000 units of pet-related holiday apparel, including “ugly” holiday sweaters specific to pets, before Thanksgiving and sales remain steady throughout the holiday season.

While there is no shortage of holiday sweater ideas, the apparel buyers at Meijer handpicked their favorites to generate a few chuckles with just the right amount of gaud. Prices range from $24.99 to $34.99.

  1. Go for a clever saying. Red and green, and reindeer and snowmen continue to dominate the visuals in this category. The buyers do report an influx of clever sayings, many lifted from pop culture references, including Gingerbread House holiday sweater; Meow Christmas holiday hoodie, and Chillin with My Snowmies holiday sweater.
  2. Light it up. For those looking to go beyond jingle bells, some of the sweaters offered this season either light up or include an accessory that does so, such as a hat or a necklace. If you are looking to light up your look, try these suggestions:  Reindeer Holiday sweater with matching light up necklace; Unicorn holiday sweater with matching unicorn headband; and Fleece Navidad sweater with light up santa hat.
  3. Celebrate your love – or not so lovable feelings – for the season. If the phrase, “I’m only a morning person on December 25th” or the classic, “Don’t get your tinsel in a tangle” sounds appealing to you, there is a whole assortment of apparel that helps you amplify your love – or annoyance – of all things holiday. Whatever camp you may fall into, here are some buyer suggestions: “Dear Santa, It’s a long story” Holiday tunic with coordinating scarf; “I’m not a morning person except on December 25” Holiday long-sleeved hoodie; or “Don’t get your tinsel in a tangle” Holiday tunic with coordinating scarf.

And if a sweater isn’t enough, there are dresses, skirts with garland, comfy holiday pajama bottoms or holiday onesies that can round out whatever look you are going for – from kitschy to comfortable. For those with a full holiday party schedule, consider taking advantage of the newest trend of holiday pajamas. Not just reserved for family holiday cards, according to the buyers, it’s the ultimate day to nighttime look this season.

About Meijer:
Meijer is a Grand Rapids, Mich.-based retailer that operates 235 supercenters and grocery stores throughout Michigan, Ohio, Indiana, Illinois, Kentucky and Wisconsin. A privately-owned and family-operated company since 1934, Meijer pioneered the “one-stop shopping” concept and has evolved through the years to include expanded fresh produce and meat departments, as well as pharmacies, comprehensive apparel, home decor and pet departments, and garden centers. For more information on Meijer, please visit www.meijer.com.  Follow Meijer on Twitter @twitter.com/Meijer and @twitter.com/MeijerPR or become a fan at www.facebook.com/meijer.

SOURCE: Meijer

Contact: Jennifer Rook, 616-791-2794, jennifer.rook@meijer.com

Rexall launches #12DaysofHacks Campaign to bring the holiday spirit into Canadians’ homes while saving time and money

Rexall brings it home for the holidays with #12DaysofHacks Campaign

Toronto, 2017-Nov-22 — /EPR Retail News/ — This holiday season Rexall has invited the top 10 DIYers from across the GTA to participate in #12DaysofHacks. Nothing says holiday more than homemade and Rexall’s private label Rose & Robin allows Canadians to bring the holiday spirit into their homes while saving time and money.

Rose & Robin is Rexall’s private brand with exclusive seasonal items during the holiday season focusing on giftable items at affordable prices. This includes products in the category of wellness, household products and sweet and savoury products.

The country’s most trusted and creative DIYers have partnered with the Rose & Robin brand to participate in #12DaysofHacks. The campaign: a two-week program including family favourite Angie Campanelli, the Parent Club and broadcast spokesperson Rebecca Wise posting their favourite Rose & Robin holiday hacks and encouraging followers to do the same. One lucky follower will win a Rexall gift card to use the products in their own holiday plans.

The winner will be announced in Toronto at Rexall Brunswick House on December 2 with Rexall’s version of Santa’s Workshop created entirely out of Rose & Robin products. Families and all ages are welcomed to meet Santa and give a donation to the Rexall Foundation. The Rexall Foundation has donated $614,458 to 47 children’s and seniors’ charities across Canada in 2017 alone.

“We know Canadians value time with the people they love as well as spending their money wisely during the holidays,” says Jennifer Zedic, Rexall, Senior Director of Marketing and Advertising. “The Rose & Robin line is the perfect solution to any gift and entertaining ideas and a compliment to family holiday traditions.”

This campaign was created with communications agency A&C.

About Rexall Drugstores

With a heritage dating back over a century, Rexall/Pharma Plus is a leading drugstore operator with a dynamic history of innovation and growth. Our focus is helping Canadians improve their overall health and wellness with a wide assortment of products and easily accessible, more convenient services. Operating 466 pharmacies across Canada, Rexall’s 7,300 employees are dedicated to providing exceptional patient care and customer service. Rexall is a member of the Rexall Pharmacy Group Ltd., a wholly owned subsidiary of McKesson Corporation. For more information, visit rexall.ca.

Follow us on Twitter: @RexallDrugstore

Follow us on Instagram: @RexallDrugstoreOfficial

Like us on Facebook: Facebook.com/RexallDrugstore

For More Information:
Julia Sutton
Rexall
905.501.7900
jsutton@rexall.ca

Blair Mlotek
A&C
416.966.3421 x 236
blair@acteam.ca

Source: Rexall Pharmacy Group Ltd.