Macy’s continues its commitment to help prevent heart disease in women with limited-edition merchandise to benefit Go Red For Women

Macy’s honors American Heart Month throughout February, offering special products in stores and online to benefit American Heart Association’s Go Red For Women; Calvin Klein Dress, $134 (Photo: Business Wire)

Since 2004, Macy’s has raised $65 million to support Go Red For Women in the prevention of heart disease in women.

NEW YORK, 2018-Jan-25 — /EPR Retail News/ — Macy’s (NYSE:M) unites customers and associates this February for American Heart Month in support of American Heart Association’s Go Red For Women movement. As the founding national sponsor of Go Red For Women, Macy’s has helped in the prevention of heart disease by raising$65 million since 2004. Fortunately, 80 percent of cardiac events may be prevented with education and lifestyle changes, according to the American Heart Association. This year, Macy’s will continue to offer limited-edition merchandise and promotions to benefit Go Red For Women, helping to fund lifesaving research and awareness that adds more time to women’s lives.

Wear Red Sale at Macy’s

Macy’s encourages customers and associates to participate in the Wear Red Sale in-store from Wednesday, Jan. 31 to Monday, Feb. 5, with a pre-sale beginning on Sunday, Jan. 28. Customers can wear red or purchase the official Red Dress pin for $3 to receive 25 percent off a great selection of items storewide, plus an extra 15 or 10 percent off select departments. Exclusions and restrictions apply. One hundred percent of the pin sales will benefit Go Red For Women.

New this year, customers will receive an additional pin to share with a loved one to help spread awareness of the cause. Macy’s associates are invited to wear red in-store to create further awareness of the pin sale and celebrate National Wear Red Day on Feb. 2.

Additionally, Macy’s will invite customers to round up their in-store purchase to the nearest dollar (up to $.99) and donate their change to Go Red For Women from Tuesday, Feb. 6, through Feb. 28.

Merchandise That Gives Back

Throughout the month of February, Macy’s will offer exclusive products in stores and online to benefit Go Red For Women. This year, two limited-edition red dresses by Calvin Klein ($134) and Thalia Sodi ($99.50) as well as a specialty t-shirt from Thalia Sodi ($29.50) will give back to the cause. From Feb. 1 through Feb. 28, 10 percent of the purchase price from these limited-edition items will be donated to Go Red For Women.

“As the national founding sponsor of Go Red For Women, Macy’s remains committed to the fight against heart disease in women by raising more than $65 million since 2004,” said Holly Thomas, group vice president of cause marketing at Macy’s. “This cause is near and dear to our hearts, affecting customers and associates in our local communities. By providing different ways for our customers to give back, together we are helping women of all ages and backgrounds live longer, healthier lives.”

Go Red For Women Luncheons

Raising additional funds for the cause, Go Red For Women Luncheons will take place in 188 cities across the country. Each luncheon guest will receive a $10 Macy’s gift card and hear from captivating guest speakers. At select luncheons, attendees will have an opportunity to win a $250 Macy’s gift card.

“The American Heart Association is grateful for Macy’s longtime commitment to the Go Red For Women movement, and to ending heart disease and stroke in women. Now, more than ever, Macy’s work with AHA is critically important as cardiovascular diseases claim the life of a woman about every 80 seconds. Every dollar raised helps fund lifesaving research and awareness that adds more time to women’s lives,” said James Postl, American Heart Association chairman of the national board of directors. “This year, we are encouraging women to take action by making a Go Red Commitment. By doing so, women everywhere are standing with us, with Macy’s – together – to further the fight for women’s heart health.”

The American Heart Association’s® Go Red For Women® Red Dress Collection,™ presented by Macy’s

As the presenting sponsor of the American Heart Association’s® Go Red For Women® Red Dress Collection™, Macy’s helps shine a spotlight on the issue of heart disease in women. The Red Dress Collection has kicked off New York Fashion Week since 2003 and will be staged this year on Thursday, Feb. 8 at 8 p.m. at The Hammerstein Ballroom in New York City. The star-studded event will feature strong and inspiring female celebrities walking the runway to showcase emerging and established designers. Three of the red dresses featured on the runway will be created by designers in fashion incubator programs, which are housed at Macy’s locations and develop the next generation of fashion trendsetters. The designers-in-residence featured are Dur Doux from DC Fashion Incubator, Lia Larrea from Fashion Incubator San Francisco and Tanesha Prunty from Chicago Fashion Incubator.

For more information about Macy’s programs to support Go Red For Women, visit macys.com/GoRed.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Go Red For Women

In the United States, cardiovascular diseases kill approximately 1 in 3 women each year. Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women. Cardiovascular diseases in the U.S. kill approximately one woman every 80 seconds. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s and CVS Health, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

Source: Macy’s, Inc.

Macy’s Media Relations
Julie Strider, 646-429-5213
julie.striderfukami@macys.com
or
Billy Dumé, 646-429-7449
billy.dume@macys.com

Macy’s declares Friday, Dec. 8 as National Believe Day; doubles its donation to Make-A-Wish and Wishes Across America

Macy’s declares Friday, Dec. 8 as National Believe Day; doubles its donation to Make-A-Wish and Wishes Across America

 

NEW YORK, 2017-Dec-07 — /EPR Retail News/ — As part of its 10th annual Believe campaign, Macy’s has declared this Friday, Dec. 8, National Believe Day – a day focused on spreading the beloved holiday program’s message of generosity and hope. Throughout the Believe campaign, Macy’s collects customers’ letters to Santa in-store and online at macys.com/believe. For each letter submitted from Nov. 3 through Dec. 24, Macy’s has pledged to donate $1, up to $1 million, to Make-A-Wish® to help grant the wishes of children with critical illnesses. In celebration of the ninth annual National Believe Day, Macy’s will again double its donation to Make-A-Wish, providing an additional $1per letter, up to an extra $1 million, above the existing $1 million campaign goal. Additionally, this week Macy’s will help grant special wishes for children in cities from coast-to-coast as part of Wishes Across America.

Macy’s and Make-A-Wish® celebrate Brynn, 17, at a Wishes Across America event as part of Macy’s 10th annual Believe campaign, in Salt Lake City on Tuesday, Dec. 5, 2017. (Douglas Barnes/AP Images for Macy’s)

“Each National Believe Day, we are awed by the outpouring of support from our customers who submit their Santa letters to help Macy’s double its donation to Make-A-Wish,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “We are also especially thankful to our employees, partners at Make-A-Wish and community members nationwide who spend countless hours planning and granting special Wishes Across America. The spirit of the Believe campaign truly comes alive as we all work together to create these joyful and magical moments.”

Macy’s has donated more than $15 million to Make-A-Wish and helped to grant thousands of wishes through Believe since the campaign was introduced in 2008. This year’s Wishes Across America will benefit children including Brynn, 17, who wishes to be a model, and Jazlean, 13, who wishes to go to New York. The impact of wishes is undeniable and widespread – not only do they increase hope and happiness for kids, but their families, volunteers, supporters, medical professionals, and entire communities are transformed by the experience.

National Believe Day is the pinnacle moment of the Believe campaign, which was inspired by the true story of Virginia O’Hanlon – an 8-year-old child who wrote a letter to the New York Sun newspaper in 1897 asking if there really was a Santa Claus. The response from the paper’s editor, Francis P. Church, became an iconic piece of journalistic history and the most reprinted editorial of all time. “Yes, Virginia, there is a Santa Claus,” Church wrote. “He exists as certainly as love and generosity and devotion exist.”

To learn more about Macy’s Believe campaign, visit macys.com/believe. For additional media materials, including images and b-roll, visit pimsmultimedia.com/macys-holiday2017/believe.php

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M) delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 33,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 34 minutes. It has granted more than 300,000 wishes since its inception in 1980; more than 15,300 in 2016 alone. Visit Make-A-Wish at www.wish.org to learn more.

Macy’s Media Relations:
Julie Strider Fukami
646-429-5213
julie.striderfukami@macys.com

Source: Macy’s

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Macy’s launches its 10th annual Believe campaign to benefit Make-A-Wish

Macy’s launches its 10th annual Believe campaign to benefit Make-A-Wish

 

The signature Santa letter writing program returns to Macy’s stores and macys.com this season, as the campaign continues to inspire us all to believe

NEW YORK, 2017-Nov-04 — /EPR Retail News/ — Beginning tomorrow, Macy’s will ring in the holiday season with its 10th annual Believe campaign to benefit Make-A-Wish, marking a decade of work inspired by the tangible impact of love and generosity. To take part in this year’s anniversary campaign, believers of all ages are invited to visit their local Macy’s store where they can drop their letters to Santa into the red letterboxes or submit a letter online at macys.com/believe. For each letter collected in-store and online from Nov. 3 through Dec. 24, Macy’s will donate $1, up to $1 million, to Make-A-Wish to help grant the wishes of children with critical illnesses.

Since the launch of Believe in 2008, Macy’s has donated more than $15 million to Make-A-Wish through this annual campaign, and helped to grant thousands of wishes. The impact of wish fulfillments is undeniable and widespread – not only do they increase hope and happiness for wish kids, but their families, volunteers, supporters, medical professionals and entire communities are transformed by the experience.

“We couldn’t imagine the overwhelming response the Believe campaign would inspire when we introduced it 10 years ago,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “We have collected millions of letters throughout the years – each one representing an individual who was moved by the message of hope, love and generosity. The result has been the creation of a holiday tradition for families across the country, and ultimately, wish fulfillments that deliver joy and hope to the most amazing children. Macy’s is incredibly proud to play a part in that magic.”

“We could not be more grateful to be celebrating the 10th anniversary of the Believe campaign with Macy’s,” said David Williams, chief executive officer for Make-A-Wish America. “Thanks to the generosity of Macy’s and its customers, thousands of wishes have been granted and lives have been transformed. Research shows that having a wish granted can positively impact a child’s medical journey and that’s something everyone who writes a letter to Santa online or at their local Macy’s can be a part of this holiday season.”

Virginia’s Story

The heart of the Believe campaign is the true story of Virginia O’Hanlon – an 8-year-old child who wrote a letter to the New York Sun newspaper asking if there really was a Santa Claus. The response from the paper’s editor, Francis P. Church, became an iconic piece of journalistic history. “Yes, Virginia, there is a Santa Claus,” Church wrote. “He exists as certainly as love and generosity and devotion exist.” Nearly 120 years after Church’s imaginative reply was published, his words continue to remind us that love and kindness can have a tangible impact on the lives of others, if we only believe in their power and rally to their cause.

Fans of the story that inspired Believe can also learn more by tuning in to watch the “Yes, Virginia” animated film, available online at youtube.com/macys. The award-winning, half-hour holiday special features former wish child Taylor Hay, who had her own wish granted when her voice was captured for one of the film’s characters, alongside an all-star cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role.

To learn more about Macy’s Believe campaign, visit macys.com/believe.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M) delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 300,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.

Macy’s Media Relations:
Julie Strider
646-429-5213
julie.striderfukami@macys.com

Source: Macy’s

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Macy’s and Clothes4Souls announce the fifth annual “Buy a Coat & We’ll Donate One” campaign

Macy’s “Buy A Coat & We’ll Donate One” campaign in support of Clothes4Souls begins Oct. 24 (Photo: Business Wire)

Buy a coat at Macy’s stores or macys.com from October 24 to 29, and Macy’s will donate a new coat to someone in need

NEW YORK, 2017-Oct-25 — /EPR Retail News/ — Macy’s and Clothes4Souls proudly announce the fifth annual “Buy a Coat & We’ll Donate One” campaign. From Tuesday, Oct. 24 through Sunday, Oct. 29, Macy’s will donate one new coat, up to 35,000 coats, to Clothes4Souls, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments at Macy’s stores and macys.com. Through this program, Macy’s and it’s partners have donated 165,000 new coats, with a retail value of more than $6.6 million, since 2013.

To help customers save while giving back, Macy’s will offer 40 percent to 50 percent off a large selection of outerwear during the campaign.

“This year, Macy’s will celebrate the fifth season of our ‘Buy a Coat & We’ll Donate One’ campaign in partnership with Clothes4Souls,” said Holly Thomas, Macy’s group vice president of cause marketing. “With the help of our customers, we’re aiming to deliver another 35,000 new coats to the men, women and children who need them most this upcoming winter season. The impact of this program has been remarkable, and we are proud to invite our customers to join us once again in giving to this important cause.”

Clothes4Souls, a division of Soles4Souls, is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. Clothes4Souls works with nonprofit partners including homeless shelters, after school programs, international relief and disaster relief organizations to provide clothes to those who need them most, domestically and globally.

“We are always so excited for this time of year,” said Buddy Teaster, president and CEO of Clothes4Souls. “The opportunity to work with Macy’s, its vendors, and dozens of agencies around the country to distribute 35,000 brand-new, high quality coats to men women and children, creates real value for those in need. Thank you, Macy’s, for five years of partnership and helping 165,000 people here in the U.S.”

Coats donated through the program average in retail price from $40 to $100 and distribution will take place in cities across America, beginning in November. To view this year’s outerwear assortment and participate in “Buy a Coat & We’ll Donate One,” visit macys.com.

Macy’s “Buy a Coat & We’ll Donate One” campaign is made possible through support from Ben Sherman, Bernardo, Calvin Klein, Carters, CB Sports, Celebrity Pink, Coffeeshop, Guess, Hawke and Co, HK by Hawke, Jessica Simpson, Laundry, London Fog, OshKosh, Rampage, Sebby, Tommy Hilfiger, Via Spiga, Vince Camuto, Weather Tamer, and 32 Degrees.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M) delivers fashion and affordable luxury to customers at approximately 670 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks and the Macy’s Thanksgiving Day Parade, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores – including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California – are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $54 million each year, plus 180,000 hours of volunteer service, to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Clothes4Souls:
Clothes4Souls, a division of Soles4Souls, is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. The organization advances its anti-poverty mission by collecting new and used clothing from individuals, schools, faith based institutions, civic organizations and corporate partners, then distributing those clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Clothes4Souls is committed to the highest standards of operating and governance.

Please visit www.clothes4souls.org for more information.

Source: Macy’s, Inc.

Macy’s Media Relations
Julie Strider, 646-429-5213
julie.strider@macys.com

Macy’s to offer limited-edition merchandise and promotions to benefit Go Red For Women in honor of American Heart Month

Macy’s has raised $60 million since 2004, and over that time, 293 lives have been saved every day, according to the AHA

NEW YORK, 2017-Jan-25 — /EPR Retail News/ — Macy’s will go red for women’s heart health again this February in honor of American Heart Month. As the founding national sponsor of the American Heart Association’s Go Red For Women movement, Macy’s will offer limited-edition merchandise and promotions to benefit Go Red For Women. Since 2004, Macy’s customers and associates have raised $60 million to support the fight against heart disease in women, and over that time, 293 more lives have been saved every day from heart disease and stroke, according to the American Heart Association.

Go Red With Macy’s

Cardiovascular diseases kill nearly one in three women each year, but 80 percent of cardiac and stroke events may be prevented with education and action. That is why Macy’s encourages customers and associates to band together to prevent and fight cardiovascular diseases by participating in Go Red with Macy’s from Wednesday, Feb. 1 to Monday, Feb. 6. Customers can wear red or purchase the official Red Dress pin for $3 to receive 25 percent off on a great selection of items store wide, plus 15 percent off select home, fine and fashion jewelry, and sale and clearance watches. Exclusions and restrictions apply. One hundred percent of the pin sales will benefit Go Red For Women. Macy’s associates will also be wearing red in-store to create further awareness for the pin sale and celebrate National Wear Red Day on Feb. 3.

Merchandise That Gives Back

During the month of February, Macy’s offers customers additional ways to support this worthy cause through merchandise that gives back, including three limited-edition red dresses by Kensie ($99.00), Thalia ($89.50) and Calvin Klein ($134.00). For all three styles, 10 percent of the purchase price from Feb. 1 through Feb. 28 will be donated to Go Red For Women. To go red and get fit in style, Macy’s also offers exclusive Ideology active wear, which includes four graphic t-shirts where 10 percent of the purchase price will be donated to Go Red For Women. The dresses and active wear will be available in most stores and online at macys.com/GoRed.

“Macy’s has been committed to supporting heart health for more than a decade,” said Holly Thomas, group vice president of cause marketing at Macy’s. “As the national founding sponsor of Go Red For Women, I’m incredibly proud to say that through our efforts and the generous support of our customers and associates — Macy’s has raised $60 million for Go Red, and has been an important part of the work that is credited with saving 293 women’s lives each day over that time. We are not only raising awareness, but taking action, and Macy’s remains dedicated to helping prevent cardiovascular disease by providing our customers easy ways to get involved and give back to the cause.”

New this year, Macy’s is telling the stories of five associates affected by heart disease. These brave women have shared their personal stories, becoming the “heart” of Macy’s 2017 Go Red For Women campaign. The women will be in featured in national marketing across the country and their stories will be highlighted on macys.com/GoRed.

“The American Heart Association is deeply thankful for Macy’s significant and steadfast commitment to raising awareness of heart disease in women through the Go Red For Women movement, but there is more work to do,” said Alvin Royse, J.D., CPA, American Heart Association chairman of the national board of directors. “Cardiovascular diseases kill about one woman every 80 seconds, but there is some good news: about 80 percent of cardiovascular diseases may be preventable. Macy’s work with AHA undoubtedly champions prevention, and is funding lifesaving education and research that will impact women’s lives, and heart health, for the better.”

Go Red For Women Luncheons

Go Red For Women Luncheons will take place in 186 cities across the country, raising much needed funds for the cause. Luncheon guests will receive a $10 Macy’s gift card, and guests of select luncheons will be eligible to win a $250 Macy’s gift card. At select luncheons, Estée Lauder will also have an activation for guests featuring a free lipstick when guests return to any Macy’s store.

The American Heart Association’s® Go Red For Women® Red Dress Collection™, presented by Macy’s

Macy’s is the presenting sponsor of the American Heart Association’s® Go Red For Women® Red Dress Collection™, kicking off New York Fashion Week since 2003, in support of women’s heart health. The Red Dress Collection will be unveiled on Thursday, Feb. 9 at 8 p.m. at The Hammerstein Ballroom in New York City. This year’s runway show will feature inspiring and powerful female celebrities who will walk the runway to showcase emerging and established designers. Three of the red dresses featured on the runway will be created by designers in Fashion Incubator Programs, which are housed at Macy’s locations and develop the next generation of fashion trendsetters. The designers-in-residence featured are Amanda Casarez from DC Fashion Incubator, Bethany Meuleners from Fashion Incubator San Francisco and Masha Titievsky from Chicago Fashion Incubator.

For more information about Macy’s programs to support Go Red For Women, visit macys.com/GoRed.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Go Red For Women

Go Red For Women is the American Heart Association’s national movement to end heart disease and stroke in women. Cardiovascular diseases in the U.S. kill approximately one woman every 80 seconds. The good news is that 80 percent of cardiac events may be prevented with education and lifestyle changes. Go Red For Women advocates for more research and swifter action for women’s heart health. The American Heart Association’s Go Red For Women movement is nationally sponsored by Macy’s, with additional support from our cause supporters. For more information, please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).

Media Relations:
Julie Strider
646-429-5213
julie.striderfukami@macys.com

Billy Dumé
646-429-7449
billy.dume@macys.com

Source: Macy’s

Macy’s commemorates National Believe Day with double donation for Believe letter writing program and Wishes Across America

Macy’s commemorates National Believe Day with double donation for Believe letter writing program and Wishes Across America
Macy’s commemorates National Believe Day with double donation for Believe letter writing program and Wishes Across America

 

Along with granting wishes across the country on Friday, Dec. 9, Macy’s will double its donation for all letters to Santa collected in-store or online that day

NEW YORK, 2016-Dec-07 — /EPR Retail News/ — This Friday, Dec. 9, Macy’s and Make-A-Wish will celebrate the eighth annual National Believe Day, a pinnacle moment of this year’s Believe campaign. Macy’s will commemorate the occasion with a double donation for the Believe letter writing program and the return of Wishes Across America, a day devoted to granting incredible wishes for children across the country with life-threatening medical conditions.

“National Believe Day is one of our favorite times of the year, where our partners at Make-A-Wish, Macy’s customers and employees come together to help make wishes come true for wish kids and their families,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “Along with these incredible wishes, we’re bringing back double donation, which is a huge opportunity to raise an additional $1 million for Make-A-Wish on National Believe Day alone.”

National Believe Day

Since early November, Macy’s has invited customers of all ages to drop their letters to Santa at their local Macy’s store or send online via macys.com/believe. Macy’s will donate $1, up to $1 million, to Make-A-Wish for every letter collected through Dec. 24.

For National Believe Day on Dec. 9, Macy’s will offer a double donation, providing an additional $1 per letter to Make-A-Wish, up to an extra $1 million, above the existing $1 million campaign goal. In addition, Macy’s and Make-A-Wish will celebrate Wishes Across America by granting wishes in Macy’s stores across the country, bringing together wish kids and their families, Macy’s employees and local communities. Wishes will be granted to children like Jake (age 16), who wishes to have a guitar, Alyla (age 3), who wishes to be a princess, and Kayla (age 14), who wishes to create a professional modeling portfolio.

The Believe campaign was inspired by the true story of 8-year-old Virginia, who wrote a letter to the New York Sun newspaper in 1897 asking about the existence of Santa. The classic response, “Yes, Virginia, there is a Santa Claus …,” penned by Francis P. Church, became the most reprinted editorial in any English-language newspaper. The season also marks a major milestone, as Macy’s will celebrate $100 million in total giving to Make-A-Wish since 2003, with nearly $13 million donated through the Believe campaign.

Celebrate with “Yes, Virginia”

This Friday, Dec. 9, the “Yes, Virginia” animated special will air online at youtube.com/macys. The award-winning, half-hour holiday program features a star-studded cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role. The cast also includes former wish child Taylor Hay, who had her wish granted when her voice was captured for one of the film’s characters.

To learn more about the Believe campaign and the children who will have their wishes granted on National Believe Day, visit macys.com/believe. For media materials, including images and b-roll, visit http://pimsmultimedia.com/macys-holiday2016/believe.php.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at wish.org to learn more.

Media Relations:

Julie Strider Fukami
646-429-5213
julie.striderfukami@macys.com

Tracy Davis
646-429-7470
tracy.davis@macys.com

Source: Macy’s

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Macy’s brings back its cherished letter writing program the 9th annual Believe campaign to benefit Make-A-Wish

Macy’s brings back its cherished letter writing program the 9th annual Believe campaign to benefit Make-A-Wish
Macy’s brings back its cherished letter writing program the 9th annual Believe campaign to benefit Make-A-Wish

 

This season, Macy’s and Make-A-Wish celebrate $100 million raised over 13 years

NEW YORK, 2016-Nov-04 — /EPR Retail News/ — Macy’s ninth annual Believe campaign launches this week with the return of its cherished letter writing program to benefit Make-A-Wish. From the beginning of November through Dec. 24, customers can visit their local Macy’s store to drop their letters to Santa into the big red letterboxes or send online at macys.com/believe. For each letter collected in-store and online, Macy’s will donate $1, up to $1 million, to Make-A-Wish, the national organization that grants the wishes of children with life-threatening medical conditions. In addition to letter writing, this year’s campaign will bring back the beloved National Believe Day on Dec. 9.

The season also marks a major milestone, as Macy’s will celebrate $100 million in total giving to Make-A-Wish since 2003, with nearly $13 million donated through the Believe campaign. That represents nearly three wishes granted every day for the past 13 years, and more than 2.4 million people impacted in total by wishes that Macy’s has helped to grant, including wish kids and their families, volunteers, community groups, nurses, doctors and more.

“This is an incredibly important milestone for any organization, and we are proud to be celebrating it with Make-A-Wish as part of this year’s Believe campaign,” said Holly Thomas, group vice president of Cause Marketing for Macy’s. “Our program has touched the lives of our customers, employees, and most importantly, the lives of wish kids and their families across the country. We hope to provide even more support to Make-A-Wish this holiday season through our letter writing campaign, so they can continue their mission and meet the growing need of wishes across the country.”

“We are honored and humbled by our friends at Macy’s and their customers who have raised an incredible $100 million to help grant life-changing wishes to children with serious illnesses,” said David Williams, chief executive officer for Make-A-Wish America. “But our work is not done. Each year, nearly 27,000 children are diagnosed with a life-threatening medical condition. Make-A-Wish aims to grant the wish of every eligible child, so that they can experience the joy of a wish come true.”

Virginia’s Story

Nearly 120 years ago, 8-year-old Virginia O’Hanlon wrote a letter to the New York Sun newspaper, asking if there really was a Santa Claus. Editor Francis P. Church penned the heartwarming response that famously began, “Yes, Virginia, there is a Santa Claus. He exists as certainly as love and generosity and devotion exist …” which became one of the most celebrated newspaper editorials in history. Inspired by the true story of Virginia, the Believe campaign encourages acts of kindness and goodwill during the holidays, celebrating the season of giving through the time-honored tradition of letter writing.

National Believe Day

The eighth annual National Believe Day will take place on Friday, Dec. 9. A day dedicated to celebrating wish kids around the country, Macy’s and Make-A-Wish will continue the tradition of “Wishes Across America,” and fans of the “Yes, Virginia” animated film can view the beloved holiday program online at youtube.com/macys. The award-winning, half-hour holiday special features former wish child Taylor Hay, who had her wish granted when her voice was captured for one of the film’s characters, alongside an all-star cast including Neil Patrick Harris, Jennifer Love Hewitt, Alfred Molina and Beatrice Miller in the title role.

Believe Merchandise Benefitting Make-A-Wish

Along with writing letters to Santa, customers can give back to Make-A-Wish by purchasing gifts that give back, including the “Yes, Virginia” illustrated storybook and animated special DVD, available at Macy’s stores and on macys.com. Ten percent of the purchase price of each book and DVD sold at Macy’s will be donated to Make-A-Wish from now through Dec. 31.

To learn more about Macy’s Believe campaign, visit macys.com/believe. For additional media materials, including images and b-roll, visit http://pimsmultimedia.com/macys-holiday2016/believe.php.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Make-A-Wish

Make-A-Wish grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. According to a 2011 U.S. study of wish impact, most health professionals surveyed believe a wish-come-true has positive impacts on the health of children. Kids say wishes give them renewed strength to fight their illness, and their parents say these experiences help strengthen the entire family. Headquartered in Phoenix, Make-A-Wish is one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and more than 28,000 volunteers, Make-A-Wish grants a wish somewhere in the country every 35 minutes. It has granted more than 270,000 wishes since its inception in 1980; more than 14,800 in 2015 alone. Visit Make-A-Wish at www.wish.org to learn more.

Media Relations:

Julie Strider Fukami
646-429-5213
julie.striderfukami@macys.com

Tracy Davis
646-429-7470
tracy.davis@macys.com

Source: Macy’s

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Macy’s and Clothes4Souls to host annual “Buy 1 & We’ll Donate 1” campaign from Oct. 25 through Oct. 30

NEW YORK, 2016-Oct-19 — /EPR Retail News/ — Macy’s and Clothes4Souls will partner again this fall season for the annual “Buy 1 & We’ll Donate 1” campaign. From Tuesday, Oct. 25 through Sunday, Oct. 30, Macy’s will donate one new coat, up to 35,000 coats, to Clothes4Souls, for every coat purchased in the men’s, women’s, juniors’ and children’s outerwear departments at Macy’s stores and macys.com. Since the program’s start in 2013, Macy’s has donated 130,000 new coats, with retail value of more than $5.2 million.

To help customers save while giving back, Macy’s will offer 40 to 50 percent off a large selection of outerwear during the campaign.

“Our program with Clothes4Souls is one that our customers and employees look forward to every fall season,” said Holly Thomas, Macy’s group vice president of Cause Marketing. “With 130,000 new coats donated to date, we’ve seen incredible impact in our local communities. It’s an honor to partner with Clothes4Souls to once again bring brand new coats to people in need, and we hope to be able to deliver another 35,000 coats this year.”

Clothes4Souls, a division of Soles4Souls, is a not-for-profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. Clothes4Souls works with non-profit partners including homeless shelters, after school programs, international relief and disaster relief organizations to provide clothes to those who need them most, domestically and globally.

“It’s such a privilege to be working with Macy’s for the fourth year in a row,” said Buddy Teaster, Soles4Souls President and CEO. “The fact that we have been able to put 130,000 coats into the hands of people who need them most is extraordinary. A new coat can help provide much needed warmth during the harsh winter months and can bridge the economic gap for thousands across America. Macy’s and its customers understand the power they have to make a difference and we couldn’t be happier to be a partner in this work.”

Coats donated through the program average in retail price from $40 to $100 and distribution will take place in cities across America, beginning in November. To view this year’s outerwear assortment to participate in “Buy 1 & We’ll Donate 1,” visit macys.com.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

About Clothes4Souls:

Clothes4Souls, a division of Soles4Souls, is a not for profit global social enterprise committed to fighting poverty through the collection and distribution of clothing. The organization advances its anti-poverty mission by collecting new and used clothing from individuals, schools, faith based institutions, civic organizations and corporate partners, then distributing those clothes both via direct donations to people in need and by provisioning qualified micro-enterprise programs designed to create jobs in poor and disadvantaged communities. Based in Nashville, Tennessee, Clothes4Souls is committed to the highest standards of operating and governance. Please visit www.clothes4souls.org for more information.

Macy’s Media Relations:
Julie Strider Fukami
646-429-5213
julie.striderfukami@macys.com

Tracy Davis
646-429-7470
tracy.davis@macys.com

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Macy’s and Clothes4Souls to host annual “Buy 1 & We’ll Donate 1” campaign from Oct. 25 through Oct. 30
Macy’s and Clothes4Souls to host annual “Buy 1 & We’ll Donate 1” campaign from Oct. 25 through Oct. 30

 

Source: Macy’s, Inc.

Macy’s celebrates Breast Cancer Awareness Month with powerful pink merchandise

Macy’s celebrates Breast Cancer Awareness Month with powerful pink merchandise
Macy’s celebrates Breast Cancer Awareness Month with powerful pink merchandise

 

NEW YORK, 2016-Oct-04 — /EPR Retail News/ — This October, Macy’s is once again inviting customers to “think pink” and show their support in the fight against breast cancer through an inspirational and fashionable campaign that heightens awareness and turns the fundraising focus on a disease that affects not only women, but those who love them. Throughout the month of October, the power of pink will prevail with exclusive merchandise, including fashion, cosmetics and items for the home, in addition to Ralph Lauren Pink Pony apparel. And, for the first time, those united in the fight will be able to show their support through a new, limited-edition Pink Pony Bracelet that benefits the Pink Pony Fund of The Ralph Lauren Foundation (available in-store only from Sept. 28 to Oct. 10). With a plentitude of pink, Macy’s celebrates Breast Cancer Awareness Month with style and strength.

“Macy’s long-standing commitment to the breast cancer awareness movement is incredibly inspiring,” states Holly Thomas, Macy’s group vice president of cause marketing. “Our ongoing dedication to charitable causes makes an even greater impact with the support of our employees and our terrific partners, such as Ralph Lauren, who join forces toward a common goal. And, of course, we are so grateful to our customers who continue to show their generosity by shopping at our stores and in our dedicated online ‘Pink Shop’ in a quest to raise awareness and champion the fight against breast cancer.”

Pink Pony

For the fourth consecutive year, Macy’s has joined forces with the Pink Pony Fund, Ralph Lauren Corporation’s worldwide initiative in the fight against cancer. This year, the Pink Pony Campaign is launching for the first time, a limited-edition Pink Pony Bracelet which will be exclusively sold at most Macy’s full-line stores across the country. The bracelet is made of pink adjustable cord, decorated with a pink enameled iconic polo player charm and engraved with Ralph Lauren script on the back. The bracelet will be available in-store for $5 ($4 of which benefits the Pink Pony Fund of The Ralph Lauren Foundation) from Sept. 28 through Oct. 10 and customers who purchase it will also receive a special discount up to 25 percent on a wide assortment of merchandise at most full-line Macy’s stores nationwide (with applied exclusions). Also new to the campaign this year is the Pink Pony limited-edition fragrance, “Ralph Lauren Tender Romance,” of which 15 percent of the purchase price* will be donated to the Pink Pony Fund of The Ralph Lauren Foundation. And finally, a special collection of t-shirts and active wear will transform Polo Ralph Lauren shops into Pink Pony destinations in 16 Macy’s locations across the country and online at macys.com/ralphlauren. Twenty-five percent of the purchase price of all other Pink Pony products sold in the United States will benefit the Pink Pony Fund of The Ralph Lauren Foundation for causes devoted to cancer awareness, education and research. Since its launch in 2013, this exclusive partnership has raised more than $5.5 million for the cause.

Pink Shop at macys.com

Macy’s online Pink Shop at macys.com/pink will also offer a specially-curated collection of incredible fashion and home brands including Coach, Carolee, Charter Club, Guess, Ideology, KitchenAid, Material Girl Active, Movado, Sunglass Hut, Thalia Sodi and Under Armour, with each donating a portion of the sale of special pink merchandise to various organizations such as the Breast Cancer Research Foundation (BCRF). And this year, Macy’s Ideology brand is pleased to have made a $100,000 donation to BCRF and to have created a special collection of active wear that promotes breast cancer awareness. From hoodies and tank tops to graphic-tees, sweatshirts and leggings, these special items spark inspiration to “Fight Like a Girl” and look good while doing it. To learn more visit macys.com/ideology.

Shoppers will even have the opportunity to freshen up their fall beauty routines with finds from the industry’s most sought after cosmetic and fragrance brands such as Bobbi Brown, Clinique, Conair, Estee Lauder and Origins. The complete assortment of passionately pink items that support the cause will be available online at macys.com/pink beginning Sept, 26.

BCRF Beauty Box

Because big things really do come in small packages, Macy’s is proud to join the Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign to support the Breast Cancer Research Foundation (BCRF) through the sale of the BCRF Beauty Sampler, available in select Macy’s locations. Macy’s will donate 20 percent to BCRF from now until Dec. 31, 2016 for each sampler box purchased for $20. Each BCRF Beauty Sampler contains eight travel-size samples from The Estée Lauder Companies’ favorite beauty brands.

According to the American Cancer Society, more than 200,000 new cases of invasive breast cancer (Stages I-IV) are diagnosed among women in the United States in a year, resulting in approximately 40,000 deaths. Breast cancer is the second leading cause of cancer death in women, after lung cancer. Through various partnerships and joint efforts, Macy’s maintains a steadfast dedication to finding a cure. This year’s program is targeted to reaching customers in every aspect of their lives.

*Ralph Lauren Fragrances will donate to the Pink Pony Fund of The Ralph Lauren Foundation 100 percent of the profits equal to approximately 15 percent of the purchase price for each “Ralph Lauren Tender Romance” Pink Pony limited-edition fragrance purchased in the 50 United States, Puerto Rico or Washington, D.C. through authorized distributors from Oct. 1, 2016 to Oct. 31, 2016 with a minimum guaranteed donation of $100,000 from the sale of these products. No portion of the purchase price is tax deductible.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

Contact:
Marissa Nicolaescu
646-429-5232
marissa.nicolaescu@macys.com

Source: Macy’s

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11th annual national “Shop For A Cause” program, Aug. 26- 28, 2016

For the 11th year, Macy’s helps local charities raise funds and awareness for their organization through national “Shop For A Cause” charity shopping event

NEW YORK, 2016-May-09 — /EPR Retail News/ — Macy’s (NYSE:M) is calling on all charities to participate in its 11thannual national “Shop For A Cause” program – a unique shopping event dedicated to supporting local nonprofit organizations’ fundraising efforts. Formerly a one-day initiative, this year Macy’s has extended “Shop For A Cause” to a weekend-long event beginning Friday, Aug. 26 through Sunday, Aug. 28, 2016. Charities are invited to sign up now at macys.com/shopforacause. Since 2006, the program has helped raise tens of millions of dollars for charities throughout the country, and more than 5,000 charities signed up to participate last year.

“At Macy’s, we believe in supporting the communities where our customers and associates live and work,” said Holly Thomas, Macy’s group vice president of cause marketing. “That is why we are so proud of Shop For A Cause, which has helped raise tens of millions of dollars for charitable organizations since 2006. With this year’s extension to a weekend-long event, we’re offering even more opportunity to support local and national causes, and thanking our customers with special savings at Macy’s.”

To qualify to participate, charitable organizations must have a 501(c) 3 or other recognized tax-exempt status. To apply, qualified charities should log onto macys.com/shopforacause and submit their application online. Macy’s will provide participating organizations with shopping passes to sell for $5 each, and the organization will keep 100 percent of the proceeds for every shopping pass that it sells.

Customers can purchase a $5 Shop For A Cause savings pass from their favorite participating charity, then use the pass in any Macy’s store location all weekend from Friday, Aug. 26 through Sunday, Aug. 28, 2016, and enjoy spectacular discounts.

From Aug. 15 through Aug. 28, 2016, customers will be invited to give $5 to the March of Dimes®, the nation’s leading nonprofit for pregnancy and baby health, at any Macy’s register and receive a shopping pass valid for special discounts all-day on most regular, sale and clearance purchases (some exclusions apply) on Aug. 26 through Aug. 28. Online customers may participate, too, on macys.com on Aug. 26-28.

For more information or to search for participating local charities, visit macys.com/shopforacause.

About Macy’s
Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at macys.com. Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events asMacy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plazain southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at macys.com/pressroom.

Source: Macy’s

Macy’s
Julie Strider Fukami, 646-429-5213
julie.striderfukami@macys.com
or
Melody Regalado, 305-577-1973
melody.regalado@macys.com