Home and garden retailer Homebase introduced a bright and colourful trailing petunia mix to its garden centres across the UK in collaboration with Greenfingers

Milton Keynes, UK, 2015-6-5 — /EPR Retail News/ — Leading home and garden retailer Homebase has introduced a bright and colourful trailing petunia mix to its garden centres across the UK in collaboration with Greenfingers– the small charity dedicated to creating inspiring gardens for children who spend time in hospices around the UK.

The new ‘Trailing Petunia Parade Mix’ has been specifically created for Greenfingers with each pack containing six plants, with contrasting shades of flame, rich lavender and yellow providing colourful summer display for baskets and containers. Each pack costs £7.50, with 50p from every Greenfingers promotional pack sold going directly to the charity.

Amy Whidburn, Head of Corporate Responsibility for Homebase comments: “We’re delighted to introduce these special trailing petunias in conjunction with Greenfingers. Not only are the packs great for offering vibrant colour in the garden, people across the country can enjoy them knowing their purchase has gone to help children in hospices around the UK.”

This is the first retail based collaboration between the two organisations, following the announcement earlier in the year that Homebase and Greenfingers have established an ongoing partnership. The three-year long partnership will see them joining forces on a number of joint initiatives.

Greenfingers is dedicated to supporting the children who spend time in hospices around the UK, along with their families, by creating inspiring gardens for them to relax in and enjoy. To date Greenfingers has created 45 inspiring gardens in children’s hospices around the country, and always has a list of further hospices needing their help.

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For further information please contact:

Greenfingers – Jane Wilson on 07899 895489 or email janewilson16@googlemail.com

Follow @Greenfingerscha

Homebase Press Office on 0845 120 4365 or email media.relations@homebase.co.uk

Follow @Homebase_PR.

Homebase is a leading home enhancement retailer with around 58 million transactions a year, selling around 38,000 products for the home and garden. It has 296 large, out-of-town stores throughout the UK and Republic of Ireland and a growing internet offering at www.homebase.co.uk. In the financial year to February 2015, Homebase sales were £1.5 billion and it employed some 17,000 people across the business.

Homebase is part of Home Retail Group, the UK’s leading home and general merchandise retailer.

www.homebase.co.uk

Greenfingers is a small national charity dedicated to creating magical gardens for children’s hospices around the UK.  The gardens are built to provide a space for relaxation for children with life limiting conditions, together with their families. The charity is dedicated to creating beautiful and inspiring outdoors spaces for children, both sick and well, to play and have fun.  Greenfingers has to date created 45 special gardens in hospices around the country, and has a further waiting list of hospices that need help.

www.greenfingerscharity.org.uk

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BRC-GOOGLE ONLINE RETAIL MONITOR Q3 2014: Total search volumes for home and garden grew by 15% in the third quarter of 2014 vs same quarter last year

LONDON, 2014-10-27— /EPR Retail News/ — Total search volumes for home and garden grew by 15% in the third quarter of 2014 compared with the same quarter a year earlier.

Search volumes on smartphones outpaced search volumes on tablets, with growth of 41% compared with growth on tablets of 22%.

BRC Director General, Helen Dickinson, said: “This month’s monitor confirms yet again that technology is playing an increasingly significant part in all aspects of consumers’ lives. Possibly one of the biggest decisions a consumer will make, taking out a mortgage, is now heavily influenced by online research with our data showing that online mortgage searches correlate strongly with mortgage approvals.

“Given this trend, it’s not surprising that we’re seeing people take to the internet to decorate and furnish their homes as well as finding the funds to purchase them. Search volumes in the home and garden category have risen 15% compared with the same period last year. This is likely due to an increasingly healthy housing market as sales in these categories tend to be directly impacted by house sales.

“It’s also interesting to note which devices customers are using to view which categories of product. Smaller items feature more significantly in the smartphone category while ‘beds’ top the list of searches across all devices. However, the further down rankings you go, the greater the mix of products. This suggests that consumers are becoming more and more comfortable searching for a wider variety of products on-the-go than has previously been the case.”

Peter Fitzgerald, Retail Director, Google, said: “Home and Garden continues to be one of the fastest growing online retail sectors with 15% YoY growth in the third quarter. A warm July led to slower YoY growth but that changed in August when ex-hurricane Bertha came to the UK leading to a marked increase in home searches. The August bank holiday also brought an increase in home searches as the UK looked to home improvement over the last long weekend before Christmas. Furniture and furnishings were particularly popular this summer as we used the summer to redecorate. While garden searches grew slower this quarter – evidence of the early summer we had this year.”

British Retail Consortium, 21 Dartmouth Street, Westminster, London, SW1H 9BP.
020 7854 8900. info@brc.org.uk.

Fantastic New Titles Unlocked at the Book People

The Book People has this week released an extended range of books on top of its already packed offering, with the new titles including everything from great books for kids to cheap fiction.

The new Unlocking Books campaign has been in the works for some time now and every single book within the range has been hand-picked to give booklovers something to shout about. The Book People is now able to offer even more choice than ever before as a huge 947 new books have been added to the site so far.

A number of book categories and genres are including in the Unlocking Books campaign as well, such as children’s, fiction, reference, cookery, home and garden, hobbies and interests, and the Book People’s current featured author, Rachel Caine.

Avid readers should get themselves to the official website as soon as possible to check out what’s on offer, and they will find all sorts available. The Book People already provides something for everyone through its internet bookshop and is constantly adding new books to its online library, but the Unlocking Books campaign has a slight difference to this – all of the books contained within it are being offered at an even lower price than usual.

Emma Whyman of the Book People, said: “Our Unlocking Books campaign has been designed to bring even better reading material to all of our customers and we know that everyone will be able to find something of interest, thanks to the fact that 2,000 new books will be added to our amazing collection throughout the campaign.”

Those interested in buying from the Book People can head onto the official website at www.thebookpeople.co.uk now to view the titles that are currently available.

Via EPR Network
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