U.S. Craft Beer Sales Dominate the South American Market


Sao Paulo, Brasil, 2017-Oct-11 — /EPR Retail News/ — Mexico has its tequila, Cuba has rum, Brazilians drink caipirinhas and now America has craft beer.  Though the U.K. holds the most breweries per capita, the U.S. remains the largest producer of craft beer with 5,000+ breweries.  In fact, the craft beer revolution has become so strong and established in Europe and North America that the trend has begun trickling southwards and is dominating sales in places like Argentina, Brazil, Ecuador, and Peru.

“Sales of craft beer in Latin America are growing at between 20% and 40% a year, depending on which country you’re in,” said Daniel Trivelli in a 2016 BBC News article.  President of Copa Cervezas de America, one of the region’s biggest craft beer contests, Trivelli said craft beer sales in Chile grew nearly 25% from the previous year, which represented only 2% of the overall beer market in 2016.

Craft beer is a trend the world over, and South America is jumping on the bandwagon as its culinary scene continues to progress at an astounding rate, its craft brewing scene is getting global recognition through its introduction of America’s most popular and beloved flavors.  Here are a few of the popular craft beers from America you can find on your next visit to Central and South America:

Chub Scotch Ale • Oskar Blues Oskar Blues Brewery • Colorado

Oskar Blues Chub Scotch Ale, which was rated amongst the top 50 beers on Ratebeer comes from a funky little brew pub in Longmont, Colorado.  The dark brown color features a beautiful Beige cream reveals notes of cocoa, coffee, dried and smoked dark fruit.  Its potent alcoholic strength of 8% balances well between its sweet and slightly bitter taste.  From the brewery that began the craft-beer-in-a-can craze, the scotch ale tastes strong with big and deliciously complex flavors.

Even More Jesus • Evil Twin Brewing • New York

A black color and a persistent foam contain an aroma espresso, chocolate, and caramel.  This complex beer produced in limited quantities features an intense flavor of chocolate, coffee, and brown sugar.  Its sweet flavor, high body, and dry coffee aftertaste are recognizable throughout all 12% of its alcohol volume making it worthy of the vote of one of the best breweries in the world.

Independence Pass Ale • Aspen Brewing Company • Aspen, Colorado

Ideal for the adventurous home cook, the Independence Pass Ale is for the friend in the group who doesn’t like IPAs but wants to look like they like IPAs.  This hoppy yet balanced, high altitude rendition of the classic India Pale Ale style won Gold Medals two years in a row at the World Beer Cup, the most prestigious beer competition in the world.  A major catalyst for Aspen Brewing Company, this high-altitude rendition of the classic IPA boasts an all-around fuller flavor and smells of strong caramelized malts when you pour the off-white, hazy and “chunky” amber body into the pint.

Funk-n-Delicious, Belgian-Style Blueberry Sour Ale • Oceanside Ale Works San Diego  

Tastes as sour as blueberry jack hammer to the tongue with a hazy amber color and a thin, white, frothy head. Dedicated to using only the freshest hops and finest barleys, Oceanside Ale Works gifts to the world a series of Belgian style blonde ales spontaneously fermented with wild airborne yeast Blueberry, Peach, and Strawberry.  The Lambic/Belgian sours, aged in Johannesburg Riesling barrels with organic blueberries, gives off a mild sweet aroma and flavor of Belgian sugar, champagne, and grains.  One of the few remaining manual brew houses in the country, this 20-barrel brewery produces a hand-crafted beer with a 6% ABV you are sure to remember.  Whether you’re relaxing in luxury in Peru’s upscale Miraflores district, soaking up the arts in Sao Paulo, or experimenting with flavors in Argentina the craft beer revolution can be found nearby.

About Velour Imports
Velour Imports Limited Liability Company is an export management company which distributes alcoholic beverages through the solicitation of sales of wine, beer, and ciders to a rising number of luxury resorts and hotels around the world. The staff secures purchase orders from approved distributors, importers and agents, in addition to developing brand recognition to help increase those sales. The organization holds federal and state export licenses in compliance with the laws and regulations that the Alcohol and Tobacco Tax and Trade Bureau. The company secures compliance, sales authority, and arranges logistics of product directly from manufacturers.

Announcing easy access to American craft beer, Velour Imports sponsored the BeerFluence #localgoesglobal, social media campaign. Running until November 4th, each week features product reviews from a different blogger, homebrewer, or journalist from Brazil, Panama, the Cayman Islands, or the U.S. For full campaign details, or a list of to participating partners, visit velourimports.online.

METRO GROUP supports online job recruiting startup Culinary Agents as it expands its services to French and Italian entrepreneurs

Düsseldorf, Germany, 2015-10-28 — /EPR Retail News/ — METRO GROUP is supporting Culinary Agents, the professional networking website for catering and hospitality sectors, to kick off operations in France and Italy this month. Starting in October, the online job recruiting startup offers its services to French and Italian entrepreneurs and specialists of restaurants, caterers and hotels, planning further expansion into European and Asian markets in 2016. METRO GROUP has acquired a stake in Culinary Agents earlier this year to forge a strategic partnership to provide added value for the customers of its international wholesale divisionMETRO Cash & Carry.

With the support of METRO Cash & Carry, an international leading player in self-service wholesale, Culinary Agents is now offering its networking services in France and Italy. Among the first customers, there are also Michelin rewarded chefs offering vacancies in their companies. The European market entry represents an important step for the New York-based startup, specializing in job matching, networking and mentoring for catering and hospitality industries. METRO Cash & Carry is now able to offer its key customer group of hotel, restaurant and catering professionals a quick and reliable access to networking and finding qualified personnel for their daily business success.

“Culinary Agents is kicking off the local operations in France and Italy, two crucial markets for METRO where we have cultivated profound relationship with the hospitality community over the past decades. With the technology and services offered by Culinary Agents, we are able to provide those entrepreneurs with assistance and solutions to their recruiting and networking”, said Pieter Boone, CEO of METRO Cash & Carry and member of the Management Board of METRO AG.

Building a global network

The market entry into Italy and France clearly showcases Culinary Agents’ international success story, giving way to further expansion into European and Asian markets in the next year. “Our mission is to help people across the restaurant, hotel, catering and overall hospitality sectors with talent sourcing, job matching, and professional networking. Entering France and Italy is a significant step for us and we definitely see great potential in the European market. The partnership with METRO will enable us to build a global network to help talent and businesses across the community”, said Alice Cheng, founder of Culinary Agents. Both European networking websites can be visited atwww.culinaryagents.fr and www.culinaryagents.it.

Founded in 2012, by Alice Cheng, Culinary Agents offers technology based solutions focused on job matching, career development and mentorship in the hospitality sector. With more than 70,000 registered users in the United States (as of Oct 2015), Culinary Agents has already proofed its role in the food, beverage and hospitality industry.

Guide Michelin promotes Culinary Agents in European markets

Culinary Agents’ technology and services are a cost-effective way to source all levels of positions for various types of hospitality businesses. Unlike other job sites, which are often static, Culinary Agents has an automatic matching process, which tees up opportunities to talent and talent to businesses, along with tools to support applicant matching, messaging, and management. The partnership with METRO Cash & Carry will enable Culinary Agents to expand broadly across Europe and Asia. To strengthen the strategic partnership, METRO also sponsors the latest edition of Guide Michelin to intensively promote Culinary Agents among the sophisticated dining and hospitality establishments throughout the US and Europe.

METRO GROUP is one of the largest and most important international retailing companies.In the financial year 2014/15 it generated sales of around €59 billion. The company operates more than 2,000 stores in 30 countries and has a headcount of around 230,000 employees. The performance of METRO GROUP is based on the strength of its sales brands that operate independently in their respective market segments: METRO/MAKRO Cash & Carry – the international leader in self-service wholesale – Media Markt and Saturn – the European market leader in consumer electronics retailing and Real hypermarkets.

Culinary Agents is changing the hotel, restaurant and catering industry (HoReCa), through its development of a professional networking and job matching website for current and aspiring HoReCa professionals. With more than 70,000 users in 30+ cities across the U.S. (as of Oct 2015), Culinary Agents supports all types of food service establishments, catering businesses, specialty retail stores, and hotels, as well as schools and non-profit organizations in the HoReCa industry. The strength of Culinary Agents’ platform is in its technology and reach. Through its website, Culinary Agents provides businesses with an efficient, cost effective way to source HoReCa talent for jobs of all levels, while enabling job seekers to represent themselves professionally, pinpoint appropriate job opportunities, and find resources to help fuel their careers. For more information, please visit www.culinaryagents.com.

METRO AG
Corporate Communications
Metro-Straße 1
D-40235 Düsseldorf

Telephone: +49 211 6886-4252
Telefax: +49 211 6886-2001

E-Mail METRO GROUP: presse@metro.de

SOURCE: METRO GROUP