Hotter Shoes Uses Real Customers In Latest TV Ad Campaign

Hotter Shoes decided to feature fans of its footwear in its latest TV advert after discovering exactly how much its customers love its line of comfortable shoes.

After interviewing a panel of customers to find out what makes women so happy when they wear Hotter Shoes footwear, the company was so delighted the customers’ words that they became the inspiration for its new advert – with four of the customers recruited to take part in the final production.

Customers Marianne, Joan and Jenni own 46 pairs between them, having fallen in love with Hotter Shoes’ comfortable shoes and worn them for a total of 26 years.

Marianne Welsh, from Southport, is a local councillor and wears her shoes for everyday duties and to council conferences and events. She described her first experience of wearing Hotter shoes: “When the shoes came it really was something I’ll never forget, I put them on and instantly it felt like I was wearing a comfortable pair of slippers.”

Joan Shawcross, from Manchester, has recommended Hotter shoes to all her family and friends. She added: “I love my Hotter shoes, I love every pair I’ve got.”

Jenni Rhodes, from London, has been modelling for over 50 years and knows that style, comfort and fit of footwear are all vitally important. She commented: “The fit of Hotter shoes is absolutely perfect and whatever the occasion I can always find some comfy shoes in the catalogue.”

One in every three pairs of shoes that are currently made in the UK are now made in Hotter’s Lancashire factory, with ‘comfort concept’ features such aslightweight, flexible soles, wiggle room for toes and soft underfoot cushioning hidden in every pair. Hotter’s TV advert features a selection of footwear, including women’s boots for the winter season, casual shoes for catching up with friends, smart heels for work and sporty shoes for exercising.

With over fifty years’ experience making shoes, Hotter has gained insight into women’s shoe buying needs and desires. The comfy shoes featured in its TV advert have been carefully selected to appeal to a wide range of customers, offering styles suitable for every occasion including party shoes, sporty styles and everyday comfortable casuals.

Hotter women’s shoes come in size 3 to 9 with some half sizes, some extra wide fit and EEE fit options. The shoes, boots and slippers in the collection are made from top quality leather, nubuck and suede and come in an array of eye-catching seasonal shades including Bordeaux, Teal, Mustard and a selection of muted metallics.

Via EPR Network
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Hotter Shoes Is Now Responsible For 1 In 3 UK-Made Shoes

Hotter Shoes has stepped up production of its iconic shoes as more women than ever turn to the comfort shoe brand for their footwear solutions. The company is forecasting that production at its Lancashire factory will increase to 1.7 million in 2011, smashing its 2010 total of 1.3 million which earned it the accolade of UK’s biggest shoe maker.

Hotter Shoes’ range and merchandising director Paul Sayer said: “Women have always wanted stylish shoes but now they’re switching onto comfort which is great news for Hotter.

“Whether it’s a lifestyle choice or the barrage of high heel horror stories and photos of celebrity bunions we’ve seen recently, more women than ever are falling in love with our UK made comfort shoes.”

One in every three pairs of shoes made in the UK are now branded Hotter Comfort Concept, and incorporate the company’s trademark features: light, shock absorbing soles; smooth seams; deep toe boxes and quality leather uppers. The figures were confirmed in a survey of all UK based shoe makers by the British Footwear Association.

Things are going well for the company that started out manufacturing and selling slippers and now “makes shoes as comfortable as slippers”. Hotter Shoes will invest a further £500,000 in its factory this year to meet increased demand, positioning it as one of Europe’s most technologically advanced shoe making plants.

Paul Sayer added: “We have survived and thrived because we share a passion for products and service with our customers.”

“In economically challenging times we’re discovering that discerning women are investing in long lasting, stylish and comfortable footwear rather than throwaway fashion that often languishes at the back of the wardrobe before making it to the recycling bin.”

Richard Kottler, chief executive of the British Footwear Association commented: “Hotter’s dedication and vision for the future has lead them to become one of the most successful, and innovative, British shoe manufacturers. It’s rare these days for a British brand to manufacture such a high volume of quality footwear on site, the planned investment will see Hotter go from strength to strength – this is British manufacturing at its best.”

Hotter is enjoying buoyant sales and is planning a dynamic retail expansion. In 2010 Hotter opened six dedicated stores in the south of England. It has opened nine stores across the UK this year including Newcastle, Glasgow, Sheffield, Salisbury, and Stratford and plans to have 25 stores in its portfolio by the end of 2011.

The company is also shipping its trademark style and comfort direct to the US market, with Hotter Shoes now shipped direct to the United States from the company’s warehouse, and US customer calls serviced from the Skelmersdale call centre.

Via EPR Network
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Summer holiday footwear and fashions on a budget thanks to leading online voucher codes site

As shoppers throughout the UK look to get the most shopping for their budget ahead of the summer holiday season, leading online voucher codes site DiscountVouchers.co.uk introduces new deals to help them save. With more than 800 leading retailers and suppliers available, consumers can this week log on and save at Hotter Shoes, Miss Selfridge and New Look.

Many of the biggest names from the fashion world feature regularly on the DiscountVouchers.co.uk website, and this week shoppers can log on and save at top store New Look. The DiscountVouchers.co.uk site is this week offering a choice of updated New Look vouchers such as 2 pairs of men’s jeans for £20, 2 women’s basic tops for £6 and up to 50% off women’s shoes and boots.

Another famous name fashion outlet to be included this week is Miss Selfridge. DiscountVouchers.co.uk is right now offering shoppers the chance to save through a choice of Miss Selfridge discount code which includes free delivery on purchases of £80 or more, 2 vests for £12 and up to 50% of selected Diva jewellery.

New shoes for the beach or bar can be had without breaking the bank this week as well thanks to the regularly-updated DiscountVouchers.co.uk website. Popular footwear outlet Hotter Shoes can be saved at thanks to new deals offering 3 for the price of 2 on shoes and bags plus also an exclusive DiscountVouchers.co.uk deal for 15% off plus free delivery for first-time customers.

Claire Hayes, spokesperson for DiscountVouchers.co.uk, says, “Thanks to our team updating our website at all times we’re always able to get people the very latest and best deals around. Right now we can offer people big money off and great value on top brand shoes and summer clothing – just the ticket ahead of holiday season.”

DiscountVouchers.co.uk offers consumers money saving deals at major high street brands and specialist retailers, including stores like Tesco, Marks & Spencer, Sainsbury’s, Travelodge, First Choice, lastminute.com and Boden.

Via EPR Network
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