Get Effortless Preppy Style at House of Fraser

Breezy, clean-cut style is perfect for the warmer climes, and the preppy theme will sharpen up any gentleman’s wardrobe. Get the look with the help of House of Fraser – the store has a host of sleek men’s fashion essentials that perfect this trend.

Ralph Lauren is synonymous with preppy dressing, and the brand’s premium collection of men’s clothing offers just the right mix of smart and casual. Signature polo shirts, clean-cut chinos and polished accessories are key in the label’s menswear range; a selection of wardrobe staples that exude an all-American charm.

A must for men of all ages, Gant’s chic blend of relaxed tailored silhouettes, cool cotton polos and wardrobe classics is ideal for those seeking style that will surpass the seasons. The epitome of preppy chic, the brand is a must on more laidback days – soft shades like pastel yellow and washed salmon look fabulous with everyday denim.

Renowned for its use of bold colour, Lacoste infuses a variety of rainbow shades into its menswear collections. Men’s zip-up jackets in white and navy appear alongside zesty T-shirts and sleek ultra-modern pieces; the label’s penchant for simplicity has lured a number of A-list fans and an ever-growing international fan base.

Visit your local House of Fraser for even more trend ideas this season.

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House of Fraser Expands Its Online International Delivery Availability

House of Fraser already offers its customers a variety of delivery options; however in response to increasing demand in the international market houseoffraser.co.uk now offers a new competitively priced overseas delivery option for its online shoppers. Orders can be delivered to more than 20 countries across Europe, the USA, South Africa, Australia and New Zealand.

Women’s, men’s and children’s fashion is available for international delivery along with a selection of soft furnishing home, bed and bath products. Brands such as Linea, Episode and Howick, exclusively available at House of Fraser, can be delivered to European destinations within 3-5 working days at a cost of £6. Delivery to the USA also costs £6 and recipients will receive their order within 3-7 working days. Customers in South Africa, Australia and New Zealand will also receive delivery within 3-7 working days for £10.

The launch of international delivery is part of House of Fraser’s wider international and multi-channel initiatives.

Robin Terrell, Executive Director, Multi-Channel and International at House of Fraser said:

“As part of our wider multi-channel strategy, an international delivery option enables House of Fraser to delight customers at home and abroad. This service will contribute to the continued success of houseoffraser.co.uk by allowing our UK customers to organise direct deliveries to friends and family living abroad, as well as engaging with new overseas customers.”

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House Of Fraser Has Launched A New Area Called Testbed On Its Website

House of Fraser, the premium department store, has launched a new area called Testbed on its website to trial five new niche brands dedicated to women’s fashion.

Very by Vero Moda, Paul & Joe Sister, S e l e c t e d Femme, Almost Famous and Pink Soda are all featured in the new Testbed section of the House of Fraser site. The c o l l e c t i o n features beautiful tops and dresses to complement the premium denim department. This season’s trends highlight pastel shades, feminine looks and delicate fabrics, all of which are visible through the brands within the Testbed area.

Almost Famous is a British brand established in 2002 and based in the heart of London’s Fitzrovia. Its womenswear c o l l e c t i o n takes inspiration f r o m style icons of the past, giving the c o l l e c t i o n a vintage feel. Almost Famous offers unique wearable designs for day to evening and its signature style is eclectic with great attention to detail.

Pink Soda is a sophisticated contemporary brand for the glamorous modern woman. The c o l l e c t i o n is made up of bead embellished dresses, tops and jersey pieces which are designed to flatter. This brand offers basic essentials that can be worn as stand alone pieces or alongside its denim c o l l e c t i o n to create a unique look.

Very by Vero Moda is a premium and directional diffusion range f r o m the Vero Moda family. The trend-led very by vero moda label uses luxurious fabrics such as soft silks, lambswool and leathers with the focus on directional yet accessible fashion. It offers timeless pieces that embody sophistication combined with a nod to catwalk trends. Ultra-feminine tops are paired with clean, sleek tailoring and skinny pants are worn with cool T-shirts.

Launched in 2006, Paul & Joe’s Sister is the chic younger diffusion line of Paul & Joe. Named after creator Sophie Albou’s two sons, this label embodies her own style; quirky and bubbly with retro characteristics, using strong kitsch prints to depict her own love of travel. The range includes beautiful flamboyantly printed tunics and silk shirt dresses, cute embellished tops and luxurious knitwear.

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House of Fraser Introduces New Homeware Collection

Pied a Terre has been long established as a footwear brand and paying homage to its roots, the first collection offers a fashion-led range of must-have homeware. Featuring a mix of luxe fabrics, mirrored finishes, bold colour and high shine accessories, the Pied a Terre homeware is an elegant and stylish new addition to the world of Home and the collection is only available at House of Fraser.

House of Fraser Introduces New Homeware Collection

Metallic detailing is key in dining. A touch of gold provides a glam finish on pink and purple patterned dinnerware, while fine gold stripes on white and a simple gold rim on black encapsulates a distinctly sophisticated feel. Silver looks fresh and bright on a cool eau de nil base while gold and black gloss cutlery sits with coloured porcelain dinnerware creating a polished, modern feel.

Layering provides a sumptuous feel to bedlinen. Luxurious throws and embellished, ruched and embroidered cushions add the finishing touches to the designs. A soft-grey herringbone pleat design is perfectly coordinated with matching cushions and a dove-grey headboard for super-chic style. For a feminine feel an embroidered chinoiserie design in shades of pink will brighten any bedroom, while a simple white ruffle design offsets with black to add a harder edge.

In furniture a slick range of black lacquer tables, shelving and cabinets provide a high-gloss base for statement dinnerware and home accessories in bold colours. For a refined look a black glass-topped side table with mirrored legs makes a delightful surface for soft grey accessories and eau de nil dinnerware. Upholstery takes inspiration f r o m the latest catwalk looks featuring a selection of different fabrics and colours. A soft-grey cotton sofa is a piece for any modern living space while a sumptuous deep purple design adds richness to a simple low-key setting. For a smaller piece of furniture, a soft-red velvet armchair sits perfectly with a simple black floor lamp while a soft duck egg chaise lounge looks effortlessly elegant with a single pink cushion.

Pied a Terre Home is exclusive to House of Fraser and shoppers can take a sneak preview of the collection through the House of Fraser website and order online or make a purchase in store f r o m February.

In addition to the homeware collection, customers can also purchase Pied a Terre shoes both online and in store.

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House Of Fraser Introduces Crombie – The Authentic British Brand

House of Fraser has announced that it is introducing Crombie into its stores and online shopping site.

House Of Fraser Introduces Crombie - The Authentic British Brand

Since 1805, Crombie has established itself as the iconic symbol of authentic British style. The luxury brand favoured by royalty, politicians, presidents and celebrities offers beautifully designed overcoats ranging from double-breasted raincoats to military style coats and classic black Crombie coats for men and women.

In addition to luxurious outerwear, House of Fraser offers its customers Crombie formalwear. The collection includes mens Crombie shirts, suits and ties for any occasion and Crombie dresses, skirts and trousers for women. Customers can browse and buy from the Crombie collection at houseoffraser.co.uk and when they spend £50 or more, they can opt for free standard delivery to any UK mainland address or choose to have their item delivered on the following day using our next day/named day service (terms and conditions apply).

Keeping up-to-date with the latest trends, the Crombie style has been immortalised in films and praised in print. It continues to succumb to the authentic heritage on which the legendary brand has built its foundations. Crombie offers exquisite designs and superb quality in every product produced and House of Fraser is delighted to offer the brand to its customers through its stores and on the House of Fraser website.

Customers to House of Fraser can discover the elegant and sophisticated collection by Crombie that highlights this season’s fashion trends and classic pieces that will never be outdated. Crombie offers men and women the perfect solution to a smart, casual and formal wardrobe and the collection is now available at House of Fraser.

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House of Fraser launches iPhone App

House of Fraser has launched new iPhone App to enable browsing and shopping on the move. Customers can download the new free iPhone App to help them shop for Christmas presents for friends and family. The Perfect Presents App highlights the new arrivals, the top bestsellers and the latest Christmas trends across fashion and home.

With the easy to use browser, the new App is designed to make finding the Perfect Present a breeze. iPhone users can use the Perfect Presents App to find inspiration as well as to make purchases.

The ‘Find the Perfect Present’ feature is already causing a buzz. Customers can choose gift types by recipient with the Gifts for Him, Gifts for Her, ‘Gifts for Children’, ‘Gifts for the Home’ and ‘Gift Hampers’ options. These will then take the use through to the hottest and most stylish gifting trends.

When users find the one they like, they can simply click on it and be brought to a product description page, price, a zoomable image, a send to a friend feature, or they can add to gift list or buy now. Checkout can be completed via a purchasing page where users can pay by card, gift card, eVoucher or via a PayPal account.

For customers looking for their local store, there is also a ‘Find Your Closest Store/Store Locator’ function. This will calculate which are the nearest stores, so that users can then simply click through to obtain the address, telephone number, ability to call the store, get directions and the store opening hours.

The Perfect Presents iPhone App is just another step into the world of social media for House of Fraser. The House of Fraser provides emails and blogs for lovers of all things stylish, where readers are treated to new products, style advice and general happenings in the world of fashion and House of Fraser.

Customers can also follow The House of Fraser on Facebook and Twitter, subscribe to the RSS feed to receive new arrivals straight to their inbox and reader. A ‘Share’ function is available on every online product, so customers can also share with friends their best finds.

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House Of Fraser Launches Christmas Hampers And Gifts

The department store will be offering a wide range of gourmet gifts and hampers with many items sourced from specialist and exclusive suppliers. Products include cheeses from Paxton & Whitfield, wines from Justerini & Brooks, smoked fish from Inverawe Smokehouse and treats from the Duchy Originals range.

 

House of Fraser will also be offering customers a Luxury Christmas hamper which comes presented in a sturdy wooden crate and features many Christmas essentials including Sarcey champagne, first-class wines and an array of delicious treats. For something a little bit different, House of Fraser also offers the All American Hamper. The hamper contains a number of items, all f r o m the other side of the Atlantic, ranging f r o m Canadian maple syrup and New York Delhi Hot Bombay Mix to Jardine’s Texas pickles and Frank’s Red Hot Chilli n’ Lime sauce. This hamper is available for delivery direct to customers’ door, just in time for Christmas.

For Christmas Day itself, the award-winning KellyBronze is the ultimate Christmas turkey. The turkey guarantees the very best in welfare, farming methods and flavour. For a Boxing Day feast Jimmy’s Farm meat hampers are on offer. These Christmas hampers feature a selection of free range, rare breed meats, including a selection of Jimmy’s Farm pork as well as two sirloin steaks and a rolled back rib of beef sourced directly f r o m other Suffolk farmers. Also being made available online is the Jimmy’s Farm Hamper which includes all British contents ranging f r o m bitter, stout and ale, to farmhouse chutney and apple sauce. The hamper is now available with the Jimmy’s ‘On the Farm’ book and a cook’s apron.

As well as its range of Christmas hampers, House of Fraser will be offering a number of additional luxury food items, including Paxton & Whitfield Pate & Wine, which features Côtes de Duras wine and French chicken liver pate.

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House Of Fraser Launches Rare Collection By The Saturdays Through Stores And Online

Girl band The Saturdays have teamed up with the dynamic clothing brand Rare to launch a new collection for women available to buy in House of Fraser stores and online at www.houseoffraser.co.uk. The range will feature two pieces from each band mate, enabling fans to wear clothing designed by their favourite member of The Saturdays.

 House Of Fraser - The Saturdays

House of Fraser is a leading UK retailer that offers exclusive collections, designer brands and high street fashion for men, women and children. In addition to contemporary designer brands currently online, the new women’s clothing range will appeal to young, fashion conscious women that like to keep up-to-date with the latest trends.

The Saturdays are known for their über glam pop princess look and The Saturdays Rare collection will explore biker chic and the days of the Hells Angels, featuring studs and rivet detailing as well as continuing with strong themes from the 80s.

The Saturdays, added: “We absolutely love fashion and having the chance to design our own collection is brilliant. Our relationship with Rare started with Mollie’s yellow dress in our If This Is Love video, so it’s great that we now get to have our very own range.”

The new Rare by The Saturdays collection is available through House of Fraser stores as well as online through the House of Fraser website.

About House of Fraser:
House of Fraser is a department store group with 62 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for 160 years. The company was acquired by the Highland consortium in November 2006 marking the beginning of an exciting new chapter in its history. The group has annual sales in excess of £1.25bn and employs 6,500 House of Fraser staff and 10,000 concession staff through 5 million sq ft of selling space.

Famous for its exclusive designer brands for men and women’s clothing as well as renowned household and kitchenware names, such as Joseph Joseph, House of Fraser offers luxurious items at affordable prices.

As a retailer House of Fraser is committed to ensuring that it continuously looks at ways of improving working standards and the effect it has on the environment.

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