New Avon LLC to relocate its NYC corporate headquarters from Midtown Manhattan to One Liberty Plaza, 165 Broadway

New York State’s Empire State Development Incentive to Support Company’s Expansion and Relocation to Brookfield’s One Liberty Plaza

New York, NY, 2017-Feb-17 — /EPR Retail News/ — New Avon LLC (“Avon”), the leading social selling beauty company in North America, today (February 16, 2017) announced plans to relocate its New York City corporate headquarters from Midtown Manhattan to One Liberty Plaza, 165 Broadway, in Lower Manhattan. Avon will move approximately 400 employees into an approximately 91,000 square foot space on two floors of the 54-story tower owned by Brookfield Properties.

Avon’s move is made possible in part by its partnership with New York State’s Empire State Development (ESD). The agency has provided the company with performance-based benefits including Excelsior Jobs Program refundable tax credits to support its expansion.

“As we work to build the best social selling experience for Avon Representatives and consumers, it was important for us to find an emerging and high energy location to inspire our innovative, entrepreneurial culture,” said Scott White, Chief Executive Officer of New Avon LLC. “We were attracted to Lower Manhattan because it is a vibrant and growing area, anchored by the Freedom Tower and the Westfield World Trade Center. This location will embody the Avon of the future, so we’d like to thank Governor Cuomo and the team at Empire State Development for helping us make this exciting move a reality.”

“As the state’s business climate continues to improve, we are seeing more and more major companies, like Avon, choosing to relocate or expand their headquarters in New York State,” said ESD President, Chief Executive Officer & Commissioner Howard Zemsky. “This company has a long, successful legacy operating in New York and we look forward to the new jobs and economic opportunity generated by their continued growth in the Empire State.”

Avon’s headquarter employees represent all core enterprise functions, including Marketing, Merchandising, Digital, Legal, Innovation, Finance, Human Resources and Supply Chain. The new location will feature an open concept to support employee collaboration and innovation. Avon expects to officially move into its new headquarters by late summer 2017.

One Liberty Plaza, with its central location at Broadway and Liberty Street, is one of the most prestigious buildings in Lower Manhattan. The 54-story, 2.3-million-square-foot steel and glass tower provides sweeping views of New York Harbor, the Hudson and East Rivers, and the surrounding areas. It features an open plaza at its entrance with direct access to Zuccotti Park. One Liberty Plaza’s tenant base is comprised of leading companies in a diverse array of industries.

“We are thrilled to welcome Avon to One Liberty Plaza and Lower Manhattan,” said Brookfield Properties Executive Vice President David Cheikin. “Leading companies seeking a vibrant location that will help them attract, retain and motivate top talent continue to identify Lower Manhattan – and Brookfield sites like One Liberty Plaza in particular – as the right one for them, and Avon is the latest example of that.”

About New Avon LLC
New Avon LLC (“Avon”) is the leading social selling beauty company in North America, with independent sales Representatives throughout the United States, Puerto Rico and Canada. New Avon’s product portfolio includes award-winning skincare, color cosmetics, fragrance and personal care products, featuring iconic brands such as ANEW, Avon Color, mark., and Skin So Soft, as well as fashion and accessories. Avon has a 130 year history of empowering women through economic opportunity, and the company also proudly supports the Avon Foundation for Women in its efforts to end breast cancer and domestic violence. Learn more about New Avon and its products at

About Empire State Development
Empire State Development (ESD) is New York’s chief economic development agency ( The mission of ESD is to promote a vigorous and growing economy, encourage the creation of new job and economic opportunities, increase revenues to the State and its municipalities, and achieve stable and diversified local economies. Through the use of loans, grants, tax credits and other forms of financial assistance, ESD strives to enhance private business investment and growth to spur job creation and support prosperous communities across New York State. ESD is also the primary administrative agency overseeing Governor Cuomo’s Regional Economic Development Councils and the marketing of “I Love NY,” the State’s iconic tourism brand. For more information on Regional Councils and Empire State Development, please visit and

Kristina Jorge
New Avon LLC
(212) 282-5852

Source: Avon