opens new BREEAM certified fulfillment center opens new BREEAM certified fulfillment center

Zaandam, the Netherlands, 2017-Sep-29 — /EPR Retail News/ — On September 27 opened its new fulfillment center, one of the biggest projects in its history that will help the brand ensure the most reliable and fast delivery of eCommerce orders in the Netherlands and Belgium.

The fulfillment center, which has space for around 7 million items, is a highly sustainable building and earlier this year received an international BREEAM sustainability award in the industrial buildings category.

Facts and figures

  • Construction of the facility started on February 16, 2016
  • Ground floor space is 50,000 square meters, the equivalent of eight soccer fields
  • Total floor space over three floors: 135,000 square meters
  • Total length of transportation belts: 7 kilometers
  • Expected production at peak times: ~30,000 items per hour

“Every day our customers order tens of thousands products and at peak moments even hundreds of thousands,” said Huub Vermeulen, Brand President of “We believe it is very important that our customers can choose from a big assortment of millions of articles and that their orders are delivered to their homes within several hours. With this new fulfillment center we have the ability to grow and innovate in the future and provide our customers with maximum service.”


Huub Vermeulen officially opens the fulfilment center together with 13-year old Romy, one of our “customers of the future” and representative of‘s more than 8 million customers

The new facility distinguishes itself by combining fulfillment and sorting orders in one location, as partners with Dutch mail and package delivery company PostNL. The advantage is that the back-office process of online shopping is more efficient and powerful and customers receive their orders faster. Further, carbon emissions are reduced as less transport is needed to deliver the packages.

The fulfillment center will additionally have a positive effect on the local economy and the availability of jobs, including positions for people with disabilities. Expectations are that it will grow in phases and ultimately employ 2,000 associates every day.


Click here for more information (in Dutch), including a fact sheet.

Watch the video about the opening of the sustainable eCommerce fulfillment center below.

SOURCE: Ahold Delhaize


Marjolein Verkerk
PR Manager 
+31 88 7124717 names Belgian national Patrick Wauters as director of Buying & Merchandising

Zaandam, the Netherlands, 2014-9-15— /EPR Retail News/ — has recruited Belgian national Patrick Wauters (45) to head up Buying & Merchandising, responsible for the day-to-day operations at all of’s stores, from Books & Music, Films & Games to its latest additions Baby & Toddler and Jewelry & Watches. As Director of Buying & Merchandising, Wauters will lead a team of over 200 employees including category managers, purchasing managers, product, pricing and supply chain specialists.

Webstore ready for new growth phase

With a wealth of international commercial experience gained at Fatboy among other companies, Wauters got Fatboy back on a profitable growth track when serving as its CEO. He acquired a great deal of knowledge about the online retailing business in the process, and is intimately familiar with the challenges and opportunities this market offers to manufacturers and suppliers. Before joining Fatboy, Wauters was responsible for Chiquita’s fresh products in Northern and Eastern Europe and oversaw the European rollout of Bertolli at Unilever.

Daniel Ropers,’s General Manager, is delighted: “Patrick is strong on strategy and likes action. He’s got lots of experience managing people in a rapidly changing environment and his personality is a great fit for We’ve enjoyed the substantive, inspiring and humor-filled talks we had as part of the recruitment process. Patrick will complete our management team and help us get ready to move into a new growth phase, strengthening our position in e-commerce.”

“I’m really proud to be the first Belgian national to join’s management team and to contribute to the company’s continued success as the leading online retailer in both Belgium and the Netherlands,” Wauters said. “ has a lot of great people on board and the best talents to help achieve its ambitious goals for the future. I look forward to doing my bit and joining my many colleagues to help pull this off.”

Wauters has spent the past few months as interim manager at a toy retailer in Belgium and will start as Director of Buying & Merchandising at on 1 October. He will join Michel Schaeffer (Marketing), Marijn de Wit (Finance & Support,) Jurrie van Rooijen (IT), Huub Vermeulen (Operations) and Daniel Ropers (General Manager) on the webstore’s management team.