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Tag: IBM

IBM and NRF study: Generation Z still prefer to shop in bricks-and-mortar stores

Washington, 2017-Jan-13 — /EPR Retail News/ — Despite expectations that the first “digitally native” generation would want to shop online, a new study released today (January 12, 2017) by IBM (NYSE: IBM) and the National Retail Federation found that almost all members of Generation Z prefer to shop in bricks-and-mortar stores. With the global Gen…

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EPR Retail News