IGO-POST Aims To Reward Brand Loyalty With The Launch Of IGO-POINTS

IGO-POST, a European market leader in the production and supply of promotional products to corporate clients across all sectors, has announced the launch of IGO-POINTS, a long-term loyalty programme, recognising the company’s ongoing commitment to rewarding customer loyalty.

Moving away from the traditional short-term incentives used more widely in the promotional products industry, IGO-POINTS is designed to ensure that long-term customer loyalty is rewarded at all levels, from large corporate clients to smaller customers with a lower average spend.

IGO-POINTS enables customers to earn points for every order made, which can then be redeemed against a wide range of gifts including top brand electronics, branded luggage, perfumes, domestic appliances, toys, games consoles, food and beverages. Customers will be able to earn points for orders with or without print, placed both on and offline.

The IGO-POINTS programme is being rolled out across 12 countries from September 2010, in partnership with Sparco International, an emerging loyalty programme specialist and commercial distributor of A-brands, consumer electronics and luxury goods.

In line with IGO-POST’s continuing[k1] development of its online services, UK customers will be able to log-in, monitor points, build wish lists and select gifts via a dedicated online portal. Customers will also be able to link to the portal via their existing online account.

Via EPR Network
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IGO-POST Ltd Announces The Publication Of Its Latest Catalogue

IGO-POST has announced the publication of its latest catalogue coinciding with the 65th anniversary of the company and featuring 1000 promotional items.

IGO-POST is a market leader in the promotional merchandise and business gifts markets, trading in over 10 countries across Europe. Established in 1945 in the Netherlands, IGO-POST has grown from selling stationery from the back of a van to an international organisation of more than 500 employees.

Releasing two catalogues per year, in the Spring and the Autumn, the ‘2010/2011 collection’ is the latest addition to the company’s collection. As a celebration of this success, the company is mailing the catalogue to more businesses than ever before, in tandem with other new and customer focused marketing initiatives.

“This is a huge year for our organisation – a celebration of 65 years trading to coincide with the launch of our best catalogue yet,” said Sam Davies, General Manager of IGO-POST. “We are featuring over 100 new items to sit alongside old favourites, innovative gift ideas and a brand new selection of promotional Christmas Hampers.”

In terms of product scope the loyal IGO-POST customers will find their favorites are still there – also all the standard items within the industry are also present including promotional pens and branded umbrellas. The new catalogue also features a wide range of innovative and thought provoking ideas to make promotional marketing campaigns more unique. The catalogue is divided into ten product groups, which should enable customers to find what they are looking for easily and help them to effectively plan their promotional campaign without spending too long searching for the right product.

The latest collection also see IGO-POST team up with a number of leading brands, including Jamie Oliver, Mag-Lite torches, Cross, Papermate, Parker and Waterman pens, 3M Post-it notes, Samsonite, Senz umbrellas and Victorinox.

Via EPR Network
More Retail press releases