JCPenney launches dorm shops in stores and online

JCPenney launches dorm shops in stores and online


Many stores are located within 5 miles of most major colleges, offering convenient in-store pick up of dorm furnishings, including new compact refrigerators and laptops

PLANO, Texas, 2017-Jun-07 — /EPR Retail News/ — The high school class of 2017 is off to college this fall and JCPenney [NYSE: JCP] is the dorm destination of their collegiate dreams. JCPenney is launching dorm shops in 500 stores this week, featuring a curated selection of bedding, bath and décor products designed to entice recent high school graduates and their parents who are shopping early in the season for dorm room essentials. New this year, the 400-square-foot shops will now offer mini refrigerators, microwaves, portable air conditioning units, expanded storage solutions, and later this month, Packard Bell laptops. With an extended selection of dorm products available at, customers have the option of shipping online orders to a JCPenney store located close to campus to make moving day easy and effortless.

“It is estimated that parents and students will spend more than $6 billion* on dorm furnishings this summer. JCPenney is focused on driving performance and capturing a significant share of this business by expanding the breadth of our dorm offerings to include new categories, such as microwaves and compact refrigerators, conveniently available in stores and online,” said John Tighe, executive vice president and chief merchant for JCPenney. “Our seasonal dorm shops boast high-quality bedding, bath and kitchen products from our expertly-designed and quality-sourced private brands, including JCPenney Home, Home Expressions and Cooks. Customers come to us specifically for these trusted brands, allowing JCPenney to increase gross margin potential, while providing exceptional value for budget-minded shoppers.”

Ship dorm furnishings to any JCPenney store
JCPenney has brick-and-mortar stores throughout the country, with many locations just a few miles away from the country’s largest colleges and universities. This convenient store footprint allows parents to purchase dorm room essentials at and have the order shipped directly to the nearest JCPenney store, reducing the need to personally pack and transport these items over long distances. If a student forgets their sheets or coffee maker at home, JCPenney just expanded its convenient same-day store pickup solution to all stores, so parents can purchase the sheets at and their college student can pick up the order just a few hours later at their local JCPenney store.

“JCPenney has a sophisticated omnichannel network with a variety of convenient shipping options, which can be especially important as students head off to college. We have the benefit of leveraging our store fleet to deliver orders quickly, efficiently and at a low cost to the customer, representing an opportunity to drive additional sales. These factors become especially important as new college students realize they need more towels, forget their pillow at home or want to purchase a portable a/c unit for their dorm room,” added Tighe.

Dorm done right
College-bound students are often eager to show their school pride by stocking up on their favorite team apparel and room décor from over 500 colleges available through the Sports Fan Shop at In select stores, shoppers will find an assortment of collegiate gear and accessories, such as a Texas A&M University blanket, a University of Arizona logo pillow or a West Virginia University laundry hamper. To help students set up the perfect dorm room, JCPenney has created the ultimate Dorm Essentials Checklist. The checklist has all the dorm necessities listed in one place including XL twin sheets, dorm-appropriate cookware, mattress toppers, bath towels, clothes hangers, desk lamps, alarm clocks and more.

The Company has compiled a list of stores located within just a few miles of major college campuses to demonstrate the convenience of having online orders shipped to a local JCPenney store. For additional JCPenney store locations, please visit and select ‘find a store.’

AL University of Alabama University Mall 2 mi.
AZ Arizona State University Tempe Marketplace 1.4 mi.
AZ University of Arizona El Con Shopping Center 2.5 mi.
AR University of Arkansas Northwest Arkansas Mall 6.2 mi.
CA San Diego State University Fashion Valley Mall 7.4 mi.
CA University of Southern California Gage & Pacific Store 5.8 mi.
CO Colorado State University Fort Collins Store 2.6 mi.
FL Florida State University Governors Square 2.7 mi.
FL University of Florida Oaks Mall 3.5 mi.
FL University of Miami Dadeland Mall 1.7 mi.
GA Emory University Northlake Mall 5.7 mi.
GA Georgia Southern University Statesboro Mall 1.5 mi.
GA University of Georgia Georgia Square Mall 5.7 mi.
ID Boise State University Boise Town Square 4.8 mi.
IA Iowa State University North Grand Mall 1.6 mi.
IA University of Iowa Coral Ridge Mall 3.2 mi.
IL University of Illinois Market Place Mall 3.6 mi.
IN Purdue University Tippecanoe Mall 4.4 mi.
IN University of Notre Dame University Park Mall 2.2 mi.
KS Kansas State University Manhattan Town Center 1.8 mi.
KY University of Kentucky Fayette Mall 3 mi.
KY University of Louisville Jefferson Mall 7.6 mi.
KY Western Kentucky University Greenwood Mall 4.1 mi.
LA Louisiana State University Mall of Louisiana 7.4 mi.
MI Michigan State University Meridian Mall 2.8 mi.
MI University of Michigan Briarwood Mall 2.9 mi.
MO University of Missouri Columbia Mall 3.5 mi.
MS Mississippi State University Starkville Crossing 3.6 mi.
MT University of Montana Southgate Mall 2.2 mi.
NE University of Nebraska Gateway Mall 3.2 mi.
NJ Rutgers University Brunswick Square Mall 7.7 mi.
NM New Mexico State University Mesilla Valley Mall 2.9 mi.
NY Syracuse University Destiny USA Store 3.1 mi.
NC North Carolina State University North Hills Shopping Center 6.4 mi.
NC University of North Carolina Streets of Southpoint 7.5 mi.
NC Wake Forest University Hanes Mall 5 mi.
ND University of North Dakota Columbia Mall 2.8 mi.
OH Ohio State University Tuttle Crossing Mall 7.9 mi.
OK University of Oklahoma Sooner Fashion Mall 3.5 mi.
OR University of Oregon Valley River Center 3.4 mi.
SC Clemson University Anderson Mall 14 mi.
SC University of South Carolina Columbiana Center Mall 10.8 mi.
TN University of Tennessee West Town Mall 7.3 mi.
TX Baylor University Richland Mall 7.1 mi.
TX Southern Methodist University Timber Creek Crossing 2.3 mi.
TX Texas A&M University Post Oak Mall 2.2 mi.
TX Texas Christian University Ridgmar Mall 6.8 mi.
TX Texas Tech University South Plains Mall 5.3 mi.
TX University of Texas at Arlington Parks Mall 3.6 mi.
TX University of Texas at Austin Barton Creek Square 9.6 mi.
UT Brigham Young University Provo Towne Center 2.5 mi.
VA University of Virginia Fashion Square 3.2 mi.
WA University of Washington Northgate Mall 3.4 mi.
WV West Virginia University Morgantown Mall 3.2 mi.
WI University of Wisconsin West Towne Mall 5 mi.

For a full selection of collegiate gear and accessories from JCPenney, please visit:

For dorm product images, please visit the Dorm 2017 look book:

*National Retail Federation 2016 Back-to-College Survey

About JCPenney:
J. C. Penney Company, Inc. (NYSE:JCP), one of the nation’s largest apparel and home furnishings retailers, is on a mission to ensure every customer’s shopping experience is worth her time, money and effort. Whether shopping or visiting one of over 1,000 store locations across the United States and Puerto Rico, she will discover a broad assortment of products from a leading portfolio of private, exclusive and national brands. Supporting this value proposition is the warrior spirit of over 100,000 JCPenney associates worldwide, who are focused on the Company’s three strategic priorities of strengthening private brands, becoming a world-class omnichannel retailer and increasing revenue per customer. For additional information, please visit

Media Relations:
(972) 431-3400
Follow @jcpnews on Twitter for the latest announcements and Company information.

Source: J. C. Penney Company, Inc.


Babies“R”Us® brings The Honest Company’s products in stores and online

Family-Favorite Brand Known for its Commitment to Safe and Effective Products and On-Trend Designs is Now Available at Nation’s Leading Baby Product Retailer

Wayne, NJ, 2017-Mar-30 — /EPR Retail News/ — When a child is born into the world, so is a parent. Among the very first things to cross the minds of new caregivers – aside from, “are there instructions?” – is “how do I keep this little one as safe?” This is at the core of The Honest Company’s mission to empower people to live happy and healthy lives. Millennial parents are growing at a rate of one million per year; and these new parents are placing value in investing in brands that are not only safe for their families, but also eco-friendly and affordable.

With a shared commitment to providing budget-conscious, trusted and thoughtfully designed options for parents making important choices in caring for their little ones, Babies“R”Us® and The Honest Company® have partnered to bring The Honest Company’s products to Babies“R”Us stores across the U.S., with an expanded assortment and sizes online at Available now, customers will find everyday essentials from The Honest Company, including the brand’s popular seasonal print diapers, wipes, gift sets, bibs, lotions, sun care and formula; with homecare items, like detergents and cleaning solutions, rolling out later this year.

“The partnership between Babies“R”Us and The Honest Company goes deeper than an assortment of product on shelves; it’s about uniting two brands that value the importance of connecting with customers and celebrating the honest journey of parenting,” said Richard Barry, Executive Vice President, Global Chief Merchandising Officer, Toys“R”Us and Babies“R”Us. “We share in the excitement with our customers who have been looking forward to seeing this family-favorite brand on our shelves.”

“I started The Honest Company to help make the transition to parenthood a little easier for people. Through products, education and community, we aim to simplify what can be a very confusing and stressful time” said Jessica Alba, Founder, The Honest Company. Partnering with Babies“R”Us was a natural fit because they are the go-to store for new parents who are looking for all of their baby essentials and we offer a wide range of products that address the needs of modern consumers who want healthy options for a happy, healthy life.

The Honest Company was founded in 2012 by actress, advocate, and New York Times bestselling author and mother of two Jessica Alba, and bestselling author and father of four Christopher Gavigan. The mission-driven company provides more than 100 trusted, effective, and delightful products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements, to a passionate community of consumers united by values and style.

About Toys“R”Us, Inc.

Toys“R”Us, Inc. is the world’s leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 885 Toys“R”Us and Babies“R”Us stores in the United States, Puerto Rico and Guam, and in 795 international stores and 254 licensed stores in 37 countries and jurisdictions. With its strong portfolio of e-commerce sites including and, the company provides shoppers with a broad online selection of distinctive toy and baby products. Toys“R”Us, Inc. is headquartered in Wayne, NJ, and has an annual workforce of approximately 62,000 employees worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Since 1992, the Toys“R”Us Children’s Fund, a public charity affiliated with Toys“R”Us, Inc., has donated more than $125 million in grants to children’s charities. For more information, visit or follow @ToysRUsNews on Twitter. Follow Toys“R”Us and Babies“R”Us on Facebook at and and on Twitter at and

About The Honest Company

The Honest Company is dedicated to helping people live happy and healthy lives. Founded in 2012, the mission-driven company provides 100+ trusted, effective, and delightful products across a wide range of consumer categories, including baby, personal care, beauty, home care, and vitamins & supplements, to a passionate community of consumers united by values and style. Honest products are available across the U.S. via and and at more than 13,000 retail locations across North America. The Honest Company is privately held and headquartered in Los Angeles, California.

Media Relations:

1 (973) 617-5900

Source: Toys“R”Us

Macy’s introduces Brookstone products in stores and online this holiday season

Macy’s introduces Brookstone products in stores and online this holiday season
Macy’s introduces Brookstone products in stores and online this holiday season


NEW YORK, 2016-Oct-19 — /EPR Retail News/ — This week, Macy’s launches a new partnership with specialty retailer Brookstone, to bring uniquely designed, high-quality gifts to 347 stores and this holiday season.

“Brookstone is a brand known for exceptionally innovative products that aim to improve your quality of life and Macy’s is the premiere destination for holiday gifts,” said Tim Baxter, Macy’s Chief Merchandising Officer. “By offering Brookstone at Macy’s – from headphones and speakers to kitchen gadgets or the perfect massage – their extraordinary items will add to our electronic offerings just in time for the holiday shopping season.”

“Macy’s is the perfect showcase for Brookstone, and we’re proud to be in their wonderful stores,” said Brookstone CEO, Steven Goldsmith. “Macy’s has always been about giving customers high-quality brands, exciting products and enjoyable shopping experiences. These are values Brookstone and Macy’s share, and we’re thrilled to bring Brookstone innovations to Macy’s customers in time for the 2016 holiday gift season.”

Brookstone products are designed to do amazing things in surprising ways and make everyday moments more interesting – for music and massagers, toys and tech, gadgets, gizmos, gear and gifts. For those who like to stand out in a crowd, quirky Cat Ear Headphones are the perfect way to enjoy music privately, or through the cat ear speakers when sharing songs with friends. Big Blue Party™ indoor-outdoor speakers are wireless, weatherproof and deliver exceptional, omnidirectional sound. The Nap™ Massaging Wrap uses soothing vibration and ultra-soft fabric to bring neck massage to a whole new level, while the Towel Warmer ensures no one ever has to step out of the shower in the cold again.

Additional Brookstone products available at Macy’s include:

  • 6-in-1 Tool Pen; $14.99
  • 5-in-1 Gardener’s Tool; $24.99
  • Snackman™ Motion-Sensing Snack Dispenser; $39.99
  • Auto Emergency Tool and Flashlight; $19.99
  • Grill Alert Bluetooth® Cooking Thermometer; $69.99
  • Big Blue Mini™ Wireless Travel Speaker; $49.99
  • Wireless Mobile Projector; $299.99
  • Flight Force™ Stunt Drone; $59.99
  • Original Sånd by Brookstone; $19.99
  • Aperto Auto-sensing Wine Opener; $39.99

Macy’s will carry more than 30 Brookstone items in store and online at, priced from $14.99 to $299.99, beginning in mid-October.

About Macy’s

Macy’s, the largest retail brand of Macy’s, Inc. (NYSE:M), delivers fashion and affordable luxury to customers at approximately 734 locations in 45 states, the District of Columbia, Puerto Rico and Guam, as well as to customers in the U.S. and more than 100 international destinations through its leading online store at Via its stores, e-commerce site, mobile and social platforms, Macy’s offers distinctive assortments including the most desired family of exclusive and fashion brands for him, her and home. Macy’s is known for such epic events as Macy’s 4th of July Fireworks® and the Macy’s Thanksgiving Day Parade®, as well as spectacular fashion shows, culinary events, flower shows and celebrity appearances. Macy’s flagship stores — including Herald Square in New York City, Union Square in San Francisco, State Street in Chicago, and Dadeland in Miami and South Coast Plaza in southern California — are known internationally and are leading destinations for visitors. Building on a more than 150-year tradition, and with the collective support of customers and employees, Macy’s helps strengthen communities by supporting local and national charities giving more than $69 million each year to help make a difference in the lives of our customers.

For Macy’s media materials, including images and contacts, please visit our online pressroom at

About Brookstone, Inc.

Founded in 1965, Brookstone is a U.S.-based product developer and retailer of wellness, entertainment, and travel products that are fun to discover, smart to use and beautiful in design. Brookstone products are available at its 200+ retail locations at malls and airports throughout the U.S., online at, via its Brookstone catalog and through select premium retailers.

Brookstone is a member of Sanpower Group Company. Sanpower Group Co., Ltd. is a private conglomerate whose primary businesses are engaged in technology and modern service industries. With big data serving as its core competitive advantage, Sanpower is rapidly building up an industrial ecosystem across the finance, health and commerce sectors. The company now has an excess of RMB 100 billion in both total assets and annual gross sales, and a controlling stake in more than 100 subsidiaries. Through this diverse set of businesses, Sanpower provides growth opportunities for a 90,000-strong global workforce, including 30,000 staff from its non-Chinese enterprises.

Macy’s Media Relations:
Holly Thomas

Julie Strider Fukami

Source: Macy’s


SPAR Austria starts selling its organic Frutura Thermal vegetables in stores

Amsterdam, 2016-Jul-23 — /EPR Retail News/ — Just nine weeks after planting the first crops, SPAR Austria has started selling its juicy, organic Frutura Thermal vegetables in stores around the country. About 50,000 kg of organic tomatoes have been harvested and the organic Ramiro pepper mix will soon be ripe and ready to pack into SPAR Natur*pur bags to be sold in all SPAR, EUROSPAR and INTERSPAR stores in Austria.

The vegetables, grown in an environmentally friendly way in Bad Blumau in Styria, help reduce imports – saving unnecessary transport costs and contributing to reduced CO2 emissions.

The short delivery routes also ensure that the vegetables are bursting with flavour upon arrival in SPAR stores:

“Austrian vegetables are full flavour throughout the year, even in the colder months – this is what our customers ask for. The fact that the products are grown locally, in an environmentally friendly way, is the icing on the cake. This is what modern agricultural development should be,” said Dr Gerhard Drexel, CEO of SPAR Austria.


Telephone: +31 20 626 6749

Source: Spar International